Chilango Audience in United States

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Chilango has an estimated audience of 511,111 people in United States. 44.3% are female, 55.7% are male, average age 37.0. Top regions: Minnesota, Texas, California. Top brand affinities: Nationality, Home construction, Panama, Minnesota, Buying and Selling Real Estate.

The average Chilango fan in United States is 37.0 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Texas, California. Top brand affinities include Nationality, Home construction, Panama, with strongest over-indexing on Nationality (7.12× the country average). Demographically, the Chilango audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Person

Demographics of Chilango fans

Demographic split for Chilango audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.0
Estimated audience size511,111

Audience persona

The typical Chilango fan in United States is more male, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Chilango in United States
RegionReachAffinity
Minnesota72,3749.88×
Texas61,5031.4×
California36,7410.65×
Illinois34,7962.04×
Maryland27,7853.16×
Florida22,3730.65×
Oklahoma19,6663.46×
Pennsylvania19,0681.11×
Louisiana15,5052.35×
Rhode Island14,1368.69×
Michigan12,3110.92×
North Carolina12,2480.8×
New Jersey9,9050.76×
Ohio9,6030.61×
New York7,6980.27×
Iowa7,0221.67×
Indiana6,9260.74×
Tennessee6,8690.67×
Arizona6,6950.64×
Oregon6,4091.09×
Georgia5,3630.34×
Washington5,3220.52×
Arkansas4,6081.09×
Nebraska3,8501.5×
Wisconsin3,3940.44×
Massachusetts2,9110.29×
Colorado2,8750.36×
Virginia2,8710.23×
Nevada2,3800.48×
Missouri1,9670.24×
Alabama1,8150.25×
Utah1,3690.3×
Kansas1,0500.26×
South Carolina1,0480.14×
Washington, District of Columbia1,0060.65×
Connecticut9780.19×
New Mexico9720.38×
Kentucky9130.14×
Mississippi6270.15×
Idaho5240.2×
Delaware2800.2×
South Dakota2800.24×
Hawaii2530.12×
West Virginia2080.09×
Alaska1900.17×
Montana1900.13×
North Dakota1870.18×
New Hampshire1580.08×
Maine1530.08×
Wyoming1390.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chilango audience
BrandAffinityCategory
Nationality7.12×Politics & Society
Home construction1.96×Home & Garden
Panama4.46×Travel & Leisure
Minnesota1.6×Travel & Leisure
Buying and Selling Real Estate6.28×Home & Garden
James Madison University9.83×Business & Career
Justice2.03×Politics & Society
JTV (Indonesia)2.92×
edureka19.54×Business & Career
Stucco3.1×Home & Garden
Sears1.91×Shopping
Winemaking2.02×Food & Beverages
Mad About You5.48×Movies & TV
EShakti4.39×Shopping
Elmhurst College12.1×Business & Career
Boystown12.2×Travel & Leisure
Certified diabetes educator5.1×Business & Career
Penn & Teller3.08×Movies & TV
San Pellegrino2.46×Food & Beverages
Ext JS9.87×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chilango audience
TraitClusterScore
SpiritualityBALANCE2.12
Urban LifestyleOPEN1.45
ExtroversionTHRILL1.28
Need for SecurityCONSERVATISM1.16
Convenience OrientationPREMIUM1.06
Price SensitivityPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Chilango
CountryShare
United States40.2%
Mexico34.8%
Spain15.5%

See Chilango audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Chilango have in United States?

Chilango has an estimated audience of 511,111 people in United States, concentrated in Minnesota and Texas.

What is the gender split and age of Chilango fans?

44.3% of Chilango fans are female, 55.7% are male, with an average age of 37.0 years.

Which brands do Chilango fans like most?

Chilango fans show strongest brand affinity for Nationality (7.12×), Home construction (1.96×), and Panama (4.46×) over the country average.

Where do Chilango fans live in United States?

Chilango fans in United States are most concentrated in Minnesota (reach 72,374), Texas (reach 61,503), and California (reach 36,741). These three regions account for the largest share of the active audience.

What other brands do Chilango fans also like?

Beyond Chilango itself, the audience over-indexes on Home construction (1.96×), Panama (4.46×), Minnesota (1.6×), and Buying and Selling Real Estate (6.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chilango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.