Chlorine Audience in United States

Chlorine logo

Chlorine has an estimated audience of 2,196,927 people in United States. 74.0% are female, 26.0% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, headspace, Governor of Michigan, Cherish (group).

The average Chlorine fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Chlorine audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Chlorine fans

Demographic split for Chlorine audience in United States
MetricValue
Female74.0%
Male26.0%
Average age44.2
Estimated audience size2,196,927

Audience persona

The typical Chlorine fan in United States is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Chlorine in United States
RegionReachAffinity
California312,8571.29×
Texas224,4761.19×
Florida199,9581.34×
New York125,2221.02×
Georgia91,0661.35×
Pennsylvania77,4981.05×
Illinois72,0640.98×
Ohio70,7681.05×
North Carolina69,2981.05×
Michigan65,5661.14×
New Jersey56,1121×
Arizona55,1221.23×
Virginia54,6151.02×
Washington49,4091.12×
Tennessee44,4251.01×
Indiana44,2621.1×
Massachusetts39,0200.9×
Maryland36,2270.96×
Louisiana34,5301.22×
Missouri34,0730.96×
Alabama32,9631.07×
South Carolina32,0320.97×
Minnesota30,1260.96×
Kentucky29,6861.08×
Wisconsin29,6250.9×
Colorado28,5480.82×
Oklahoma27,2341.12×
Oregon26,4221.05×
Nevada20,5060.97×
Connecticut20,3530.92×
Utah20,3491.03×
Mississippi18,6991.03×
Arkansas18,0221×
Iowa17,0910.94×
Kansas16,9060.98×
West Virginia10,9731.07×
New Mexico10,8120.98×
Hawaii10,6191.12×
Idaho9,9820.91×
Nebraska9,7130.88×
New Hampshire7,1860.83×
Maine6,6090.84×
Delaware5,9220.98×
Rhode Island5,8310.83×
Montana5,3790.88×
Washington, District of Columbia5,3080.8×
Alaska4,1270.88×
South Dakota4,1140.81×
North Dakota4,1080.91×
Vermont2,8200.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chlorine audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop9.8×Internet & Social Media
headspace16.85×Health
Governor of Michigan11.25×Politics & Society
Cherish (group)14.97×Music & Radio
Wok8.9×Food & Beverages
Google Home7.72×Technology & Electronics
Fairy godmother8.62×Literature
Grace Slick9.53×Music & Radio
Hibachi7.56×Food & Beverages
Kikar HaShabbat14.52×News
Cryptic crossword13.36×Technology & Electronics
TV Fanatic8.87×Movies & TV
El Paso County, Colorado9.65×Travel & Leisure
Jingoism1.56×Politics & Society
Ira Glass12.46×Music & Radio
Grinch2.75×Movies & TV
National Paralympic Committee15.79×Sports
Hipster6.5×Politics & Society
Hardik Pandya9.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chlorine audience
TraitClusterScore
Family OrientationCONSERVATISM1.51
Price SensitivityPREMIUM1.5
SpiritualityBALANCE1.43
Healthy LifestyleBALANCE1.4
Community OrientationOPEN1.29
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Chlorine
CountryShare
United States47.5%
United Kingdom6.9%
Australia6.2%

See Chlorine audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Chlorine have in United States?

Chlorine has an estimated audience of 2,196,927 people in United States, concentrated in California and Texas.

What is the gender split and age of Chlorine fans?

74.0% of Chlorine fans are female, 26.0% are male, with an average age of 44.2 years.

Which brands do Chlorine fans like most?

Chlorine fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (9.8×), and headspace (16.85×) over the country average.

Where do Chlorine fans live in United States?

Chlorine fans in United States are most concentrated in California (reach 312,857), Texas (reach 224,476), and Florida (reach 199,958). These three regions account for the largest share of the active audience.

What other brands do Chlorine fans also like?

Beyond Chlorine itself, the audience over-indexes on Goop (9.8×), headspace (16.85×), Governor of Michigan (11.25×), and Cherish (group) (14.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chlorine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.