Christian theology Audience in United States

Christian theology logo

Christian theology has an estimated audience of 3,219,120 people in United States. 62.7% are female, 37.3% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Nationality, Whataburger, Pillow, Urban Outfitters.

The average Christian theology fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Nationality, Whataburger, with strongest over-indexing on Progressive rock (3.08× the country average). Demographically, the Christian theology audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Christian theology fans

Demographic split for Christian theology audience in United States
MetricValue
Female62.7%
Male37.3%
Average age45.2
Estimated audience size3,219,120

Audience persona

The typical Christian theology fan in United States is more female, around 45.2 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Christian theology in United States
RegionReachAffinity
California252,8010.71×
Texas246,0540.89×
Florida148,2450.68×
New York110,2800.61×
Georgia87,1990.88×
Illinois87,1990.81×
North Carolina86,7550.9×
Ohio70,2740.71×
Virginia69,3180.88×
Pennsylvania65,6250.61×
Tennessee65,5851.02×
Michigan55,0490.65×
Indiana52,2480.89×
Washington51,2050.79×
Arizona46,1400.7×
New Jersey45,8690.56×
Massachusetts45,3940.72×
Missouri43,3720.84×
Oklahoma42,5101.19×
Colorado41,2420.81×
Alabama40,4960.9×
Louisiana39,1540.94×
South Carolina38,3030.79×
Kentucky37,6530.93×
Maryland36,5750.66×
Minnesota35,6720.77×
Oregon27,6500.75×
Wisconsin27,3780.57×
Arkansas26,0810.98×
Mississippi24,4650.92×
Nebraska21,7271.35×
Iowa20,0710.76×
Kansas19,8990.78×
Nevada19,3900.62×
West Virginia17,5041.17×
Alaska16,1242.34×
Utah15,8570.55×
New Mexico15,1300.94×
Idaho14,9210.92×
Hawaii14,2531.03×
Connecticut14,1010.44×
Montana14,0561.57×
South Dakota13,8741.86×
North Dakota13,5082.04×
New Hampshire13,3131.05×
Wyoming13,0702.74×
Rhode Island12,8551.25×
Maine12,8481.11×
Vermont12,6442.24×
Delaware11,5121.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christian theology audience
BrandAffinityCategory
Progressive rock3.08×Music & Radio
Nationality2.86×Politics & Society
Whataburger1.63×Food & Beverages
Pillow1.95×Home & Garden
Urban Outfitters1.61×Shopping
3D printing1.75×Technology & Electronics
edureka15.69×Business & Career
UK garage2.3×Music & Radio
Nurse educator2.96×Kids & Family
JTV (Indonesia)2×
Layne Staley2.27×Music & Radio
Buying and Selling Real Estate2.6×Home & Garden
Enfamil2.22×Kids & Family
Certified diabetes educator4.04×Business & Career
Penn & Teller2.49×Movies & TV
Bully (2011 film)1.93×Movies & TV
Solo climbing1.87×Sports
Erie County, New York2.58×Travel & Leisure
Parma3.24×Travel & Leisure
Buying a House1.68×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christian theology audience
TraitClusterScore
SpiritualityBALANCE2.35
PatriotismCONSERVATISM2.03
Community OrientationOPEN1.67
TraditionCONSERVATISM1.56
Family OrientationCONSERVATISM1.56
IndividualismJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Christian theology
CountryShare
United States30.1%
Brazil24.8%
Italy5.0%

See Christian theology audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Christian theology have in United States?

Christian theology has an estimated audience of 3,219,120 people in United States, concentrated in California and Texas.

What is the gender split and age of Christian theology fans?

62.7% of Christian theology fans are female, 37.3% are male, with an average age of 45.2 years.

Which brands do Christian theology fans like most?

Christian theology fans show strongest brand affinity for Progressive rock (3.08×), Nationality (2.86×), and Whataburger (1.63×) over the country average.

Where do Christian theology fans live in United States?

Christian theology fans in United States are most concentrated in California (reach 252,801), Texas (reach 246,054), and Florida (reach 148,245). These three regions account for the largest share of the active audience.

What other brands do Christian theology fans also like?

Beyond Christian theology itself, the audience over-indexes on Nationality (2.86×), Whataburger (1.63×), Pillow (1.95×), and Urban Outfitters (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christian theology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.