Chrysanthemum Audience in United States

Chrysanthemum logo

Chrysanthemum has an estimated audience of 539,394 people in United States. 83.6% are female, 16.4% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Hibachi, Elsword, Israel, Fairy godmother.

The average Chrysanthemum fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Hibachi, Elsword, with strongest over-indexing on Historic site (6.61× the country average). Demographically, the Chrysanthemum audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Chrysanthemum fans

Demographic split for Chrysanthemum audience in United States
MetricValue
Female83.6%
Male16.4%
Average age45.4
Estimated audience size539,394

Audience persona

The typical Chrysanthemum fan in United States is more female, around 45.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Chrysanthemum in United States
RegionReachAffinity
California79,9451.35×
Texas50,8711.1×
Florida32,3980.89×
New York31,9711.06×
Illinois16,9080.94×
Georgia16,7341.01×
North Carolina16,5981.02×
Pennsylvania16,0030.88×
Washington15,8441.46×
Ohio14,5260.87×
Michigan13,5430.96×
Virginia13,1931×
New Jersey11,8200.86×
Arizona11,2331.02×
Massachusetts10,8841.02×
Tennessee10,4470.97×
Indiana9,5590.97×
Colorado9,5481.12×
Maryland9,1440.99×
Missouri8,8231.01×
Oregon8,4391.36×
Minnesota7,7201×
Wisconsin7,5490.93×
South Carolina7,0280.87×
Alabama6,5620.87×
Utah6,4821.34×
Oklahoma6,2891.05×
Kentucky6,0800.9×
Louisiana5,9810.86×
Nevada5,6251.08×
Connecticut5,1030.94×
Arkansas4,3630.98×
Kansas4,3491.02×
Iowa4,0730.92×
Mississippi3,6220.81×
Idaho3,4511.28×
Hawaii3,4091.47×
Nebraska2,6580.98×
New Mexico2,6440.98×
West Virginia2,0230.81×
New Hampshire1,9170.9×
Maine1,8440.95×
Montana1,5501.04×
Rhode Island1,5360.89×
Washington, District of Columbia1,3820.85×
Delaware1,1740.79×
Alaska1,1611.01×
South Dakota1,0590.85×
North Dakota9960.9×
Vermont8910.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chrysanthemum audience
BrandAffinityCategory
Historic site6.61×Arts & Culture
Hibachi7.12×Food & Beverages
Elsword14.74×Games
Israel1.9×Travel & Leisure
Fairy godmother6.31×Literature
Governor of Michigan5.99×Politics & Society
Product design1.5×Business & Career
Goop3.96×Internet & Social Media
Google Home4.77×Technology & Electronics
Vocal harmony3.33×Music & Radio
headspace6.72×Health
Cherish (group)6.77×Music & Radio
Wok3.81×Food & Beverages
TV Fanatic6.17×Movies & TV
Jeep Wagoneer3.24×Cars & Mobility
Mathcore4.2×Music & Radio
Grinch2.09×Movies & TV
Hipster4.93×Politics & Society
Jumia8.52×Fashion & Accessoires
JDSU1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chrysanthemum audience
TraitClusterScore
Urban LifestyleOPEN1.47
IndulgenceJOY1.42
Price SensitivityPREMIUM1.31
CreativityOPEN1.3
DIY MentalityTHRILL1.28
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Chrysanthemum
CountryShare
Taiwan17.3%
United States13.1%
United Kingdom11.4%

See Chrysanthemum audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Chrysanthemum have in United States?

Chrysanthemum has an estimated audience of 539,394 people in United States, concentrated in California and Texas.

What is the gender split and age of Chrysanthemum fans?

83.6% of Chrysanthemum fans are female, 16.4% are male, with an average age of 45.4 years.

Which brands do Chrysanthemum fans like most?

Chrysanthemum fans show strongest brand affinity for Historic site (6.61×), Hibachi (7.12×), and Elsword (14.74×) over the country average.

Where do Chrysanthemum fans live in United States?

Chrysanthemum fans in United States are most concentrated in California (reach 79,945), Texas (reach 50,871), and Florida (reach 32,398). These three regions account for the largest share of the active audience.

What other brands do Chrysanthemum fans also like?

Beyond Chrysanthemum itself, the audience over-indexes on Hibachi (7.12×), Elsword (14.74×), Israel (1.9×), and Fairy godmother (6.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chrysanthemum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.