Rascasse Audience Intelligence

Chuggington Audience in United States

A data profile of the people who buy, follow and care about Chuggington in United States — modelled from more than twelve digital signal sources. Chuggington has an estimated audience of 329,096 people in United States.

#869among TV series in United States#4107among Movie / TV Show / Series in United States#8372in Movies & TV

The average Chuggington fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alvin and the Chipmunks, Heath Ledger, Hotel Transylvania, with strongest over-indexing on Alvin and the Chipmunks (160.74× the country average).

Demographically, the Chuggington audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chuggington fan in United States is balanced, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for Alvin and the Chipmunks.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chuggington profile in United States.

Audience size
329K
in United States
Gender
53.3%♀
46.7% male
Age
35.2
average years
Country rank
#46072
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chuggington viewers

53.3% are female, 46.7% are male, average age 35.2.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Chuggington audience in United States
MetricValue
Female53.3%
Male46.7%
Average age35.2
Estimated audience size329,096
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Chuggington audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3922%
40-4917%
50+11%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Chuggington audience comes from United States.

Worldwide audience distribution share by country for Chuggington
CountryShare
United States39.7%
United Kingdom11.9%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chuggington audience in United States is strongest.

Fig. 05

Top regions by affinity

Chuggington fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~6K2.05×
02Kentucky~5K1.36×
03Arkansas~3K1.31×
04Alabama~6K1.30×
05Maryland~7K1.29×
06Pennsylvania~10K1.27×
07Louisiana~5K1.27×
08West Virginia~2K1.27×
09Mississippi~3K1.25×
10Georgia~10K1.23×
11North Carolina~10K1.23×
12Iowa~3K1.20×
13Tennessee~7K1.15×
14Virginia~8K1.13×
15Indiana~6K1.12×
16Missouri~5K1.09×
17South Dakota<1K1.07×
18Michigan~9K1.06×
19South Carolina~5K1.05×
20Texas~30K1.04×
21Ohio~10K1.03×
22Oklahoma~3K1.02×
23Hawaii~1K1.01×
24North Dakota<1K1.01×
25New Jersey~8K0.99×
26Florida~20K0.96×
27Utah~3K0.95×
28Kansas~2K0.95×
29Delaware<1K0.95×
30California~30K0.94×
31New York~20K0.94×
32Maine~1K0.93×
33Washington~6K0.92×
34Massachusetts~6K0.91×
35Arizona~6K0.90×
36Rhode Island<1K0.90×
37Nebraska~1K0.89×
38Minnesota~4K0.88×
39Illinois~9K0.87×
40Washington, District of Columbia<1K0.87×
41Vermont<1K0.87×
42Wisconsin~4K0.85×
43Oregon~3K0.85×
44New Hampshire~1K0.85×
45Alaska<1K0.85×
46Nevada~3K0.84×
47Idaho~1K0.80×
48Montana<1K0.80×
49Colorado~4K0.75×
50New Mexico~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Chuggington, United States
0.71×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chuggington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chuggington audience
#·InterestCategoryAffinity×
01Alvin and the ChipmunksMusic & Radio160.74×
02Kamen RiderMovies & TV74.00×
03Heath LedgerMovies & TV56.46×
04Hotel TransylvaniaMovies & TV51.89×
05VTechKids & Family50.75×
06Microsoft Flight SimulatorGames44.76×
07TeletubbiesKids & Family39.42×
08Simple MobileTechnology & Electronics35.24×
09Space JamMovies & TV31.01×
10My Big Fat Greek WeddingMovies & TV30.76×
11Goddard SchoolBusiness & Career28.50×
12Wild KrattsMovies & TV22.31×
13Night at the MuseumMovies & TV20.00×
14Michael CeraMovies & TV17.92×
15MegamindMovies & TV16.57×
16Baby-led weaningTechnology & Electronics15.87×
17Meet the RobinsonsMovies & TV14.57×
18Rami MalekMovies & TV9.62×
19Toy Story (franchise)Movies & TV9.34×
20Pizza HutFood & Beverages2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chuggington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chuggington audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.77×
PatriotismCONSERVATISM2.45×
Convenience OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chuggington audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
DIY MentalityTHRILL0.79×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chuggington have in United States?

Chuggington has an estimated audience of 329,096 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chuggington viewers?

53.3% of Chuggington fans are female, 46.7% are male, with an average age of 35.2 years.

03

Which brands do Chuggington fans like most?

Chuggington fans show strongest brand affinity for Alvin and the Chipmunks (160.74×), Heath Ledger (56.46×), and Hotel Transylvania (51.89×) over the country average.

04

Where do Chuggington fans live in United States?

Chuggington fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Chuggington fans also like?

Beyond Chuggington itself, the audience over-indexes on Heath Ledger (56.46×), Hotel Transylvania (51.89×), Kamen Rider (74×), and Teletubbies (39.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Chuggington audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chuggington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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