CNN Politics Audience in United States

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CNN Politics has an estimated audience of 676,354 people in United States. 51.2% are female, 48.8% are male, average age 42.9. Top regions: California, Florida, Texas. Top brand affinities: Urban Outfitters, Israel, 3D printing, Natural rubber, Jeep Wagoneer.

The average CNN Politics fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Urban Outfitters, Israel, 3D printing, with strongest over-indexing on Urban Outfitters (5.49× the country average). Demographically, the CNN Politics audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CNN Politics fans

Demographic split for CNN Politics audience in United States
MetricValue
Female51.2%
Male48.8%
Average age42.9
Estimated audience size676,354

Audience persona

The typical CNN Politics fan in United States is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for CNN Politics in United States
RegionReachAffinity
California64,5430.87×
Florida51,7881.13×
Texas44,3640.76×
New York38,4801.02×
Ohio30,6581.47×
Virginia24,3161.48×
Illinois23,4591.04×
Pennsylvania22,679
Maryland20,7271.78×
North Carolina18,2830.9×
Washington17,7811.31×
Michigan16,2790.92×
Massachusetts16,1351.21×
Missouri15,9591.46×
Indiana15,6831.27×
New Jersey15,3410.89×
Georgia14,6550.7×
Arizona14,5781.06×
Wisconsin14,2731.4×
Oregon13,4321.73×
Minnesota11,5211.19×
Tennessee10,7270.79×
Colorado10,657
Kentucky10,2451.21×
Iowa8,9251.6×
South Carolina7,8670.77×
Alabama6,6530.7×
Nevada6,2800.96×
Kansas6,1601.16×
Connecticut5,5270.81×
Louisiana5,4640.63×
New Hampshire4,8111.81×
Oklahoma4,6670.62×
Utah4,4590.74×
Washington, District of Columbia3,9891.96×
Mississippi3,8260.69×
Arkansas3,0900.55×
New Mexico2,5100.74×
Idaho2,4160.71×
Maine2,3090.95×
Vermont2,2471.89×
Hawaii1,7450.6×
Nebraska1,6730.49×
West Virginia1,6270.52×
Rhode Island1,5740.73×
Alaska1,3690.95×
Montana1,2210.65×
Delaware1,0000.54×
North Dakota9070.65×
South Dakota7670.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CNN Politics audience
BrandAffinityCategory
Urban Outfitters5.49×Shopping
Israel3.02×Travel & Leisure
3D printing3.02×Technology & Electronics
Natural rubber1.89×Cars & Mobility
Jeep Wagoneer4.34×Cars & Mobility
Albany County, New York7.47×Travel & Leisure
The Devil's Rejects6.59×Movies & TV
Home staging3.36×Home & Garden
Enfamil4.3×Kids & Family
Monmouth County, New Jersey6.14×Travel & Leisure
Goop3.26×Internet & Social Media
Jezebel (film)4.03×Movies & TV
Kendra Scott1.56×Fashion & Accessoires
Jesse Plemons1.78×Movies & TV
Wok3.32×Food & Beverages
Governor of Michigan3.72×Politics & Society
Mathcore4.02×Music & Radio
Vocal harmony2.26×Music & Radio
Hibachi3.85×Food & Beverages
Glossier2.59×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CNN Politics audience
TraitClusterScore
PatriotismCONSERVATISM3.14
IndividualismJOY1.9
SustainabilityBALANCE1.68
TraditionCONSERVATISM1.54
Community OrientationOPEN1.5
Urban LifestyleOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for CNN Politics
CountryShare
United States66.4%
China4.4%
Canada3.4%

See CNN Politics audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CNN Politics have in United States?

CNN Politics has an estimated audience of 676,354 people in United States, concentrated in California and Florida.

What is the gender split and age of CNN Politics fans?

51.2% of CNN Politics fans are female, 48.8% are male, with an average age of 42.9 years.

Which brands do CNN Politics fans like most?

CNN Politics fans show strongest brand affinity for Urban Outfitters (5.49×), Israel (3.02×), and 3D printing (3.02×) over the country average.

Where do CNN Politics fans live in United States?

CNN Politics fans in United States are most concentrated in California (reach 64,543), Florida (reach 51,788), and Texas (reach 44,364). These three regions account for the largest share of the active audience.

What other brands do CNN Politics fans also like?

Beyond CNN Politics itself, the audience over-indexes on Israel (3.02×), 3D printing (3.02×), Natural rubber (1.89×), and Jeep Wagoneer (4.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CNN Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.