CNNMoney Audience in United States

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CNNMoney has an estimated audience of 415,692 people in United States. 44.5% are female, 55.5% are male, average age 42.0. Top regions: California, New York, Pennsylvania. Top brand affinities: Keene, New Hampshire, Mathcore, Nurse educator, Business English, Product design.

The average CNNMoney fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Keene, New Hampshire, Mathcore, Nurse educator, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the CNNMoney audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of CNNMoney fans

Demographic split for CNNMoney audience in United States
MetricValue
Female44.5%
Male55.5%
Average age42.0
Estimated audience size415,692

Audience persona

The typical CNNMoney fan in United States is more male, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for CNNMoney in United States
RegionReachAffinity
California35,2050.77×
New York23,5131.01×
Pennsylvania23,2681.66×
Florida21,8360.78×
Texas20,1870.56×
Ohio13,3011.04×
New Jersey12,6111.19×
North Carolina12,5801.01×
Massachusetts11,8871.45×
Arizona10,6381.25×
Illinois9,8270.71×
Virginia8,5740.85×
Michigan7,3300.67×
Iowa7,1762.1×
Kansas7,1702.19×
Indiana6,9680.92×
Colorado6,9191.06×
Georgia6,4270.5×
Maryland6,2890.88×
Connecticut6,0441.45×
Missouri5,7790.86×
Tennessee5,7090.68×
Wisconsin5,5060.88×
Washington4,9730.6×
Minnesota4,8890.82×
Kentucky4,8200.92×
Rhode Island4,2133.18×
Alaska4,1444.66×
Utah2,6140.7×
Montana2,5482.21×
Oregon2,4560.52×
South Carolina2,3780.38×
Nevada2,1340.53×
Delaware2,0581.79×
Idaho1,9450.93×
Hawaii1,8051.01×
Alabama1,7090.29×
Nebraska1,6990.82×
Washington, District of Columbia1,5691.26×
Oklahoma1,4570.32×
Mississippi1,2150.35×
Vermont1,1301.55×
South Dakota1,0161.06×
New Mexico9500.46×
West Virginia9030.47×
Louisiana8640.16×
Maine7020.47×
Arkansas4960.14×
New Hampshire4790.29×
North Dakota2680.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CNNMoney audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Nurse educator16.81×Kids & Family
Business English11.41×Business & Career
Product design3.63×Business & Career
Google Home11.69×Technology & Electronics
Pantsuit13.32×Fashion & Accessoires
Elsword20×Games
UK garage6.67×Music & Radio
Stamp collecting5.54×Home & Garden
Mount Kilimanjaro19.57×Travel & Leisure
Colorado River7.42×Travel & Leisure
The Historian16.48×Literature
OpenJDK20×
Ian Bremmer16.54×Politics & Society
Israel1.95×Travel & Leisure
Who Wants to Be a Millionaire?8.49×Movies & TV
St. Ives11.88×Travel & Leisure
Isometric exercise7.16×Sports
Kendra Scott2.31×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CNNMoney audience
TraitClusterScore
Luxury OrientationPREMIUM3.1
LGBTQ+ IdentityOPEN3.05
Career OrientationPOWER2.85
Family OrientationCONSERVATISM2.62
Quality AwarenessPREMIUM2.54
Early Adopter MentalityPOWER2.21

Worldwide distribution

Worldwide audience distribution share by country for CNNMoney
CountryShare
United States82.2%
Brazil5.7%
Australia3.5%

See CNNMoney audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does CNNMoney have in United States?

CNNMoney has an estimated audience of 415,692 people in United States, concentrated in California and New York.

What is the gender split and age of CNNMoney fans?

44.5% of CNNMoney fans are female, 55.5% are male, with an average age of 42.0 years.

Which brands do CNNMoney fans like most?

CNNMoney fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Nurse educator (16.81×) over the country average.

Where do CNNMoney fans live in United States?

CNNMoney fans in United States are most concentrated in California (reach 35,205), New York (reach 23,513), and Pennsylvania (reach 23,268). These three regions account for the largest share of the active audience.

What other brands do CNNMoney fans also like?

Beyond CNNMoney itself, the audience over-indexes on Mathcore (18.06×), Nurse educator (16.81×), Business English (11.41×), and Product design (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CNNMoney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.