Code Audience in United States

Code logo

Code has an estimated audience of 2,766,512 people in United States. 68.6% are female, 31.4% are male, average age 38.3. Top regions: Florida, California, Texas. Top brand affinities: Lulu 黃路梓茵, Jesse Plemons, JDSU, Fairy godmother, Jaws.

The average Code fan in United States is 38.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Lulu 黃路梓茵, Jesse Plemons, JDSU, with strongest over-indexing on Lulu 黃路梓茵 (1.84× the country average). Demographically, the Code audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Code fans

Demographic split for Code audience in United States
MetricValue
Female68.6%
Male31.4%
Average age38.3
Estimated audience size2,766,512

Audience persona

The typical Code fan in United States is more female, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Code in United States
RegionReachAffinity
Florida249,8011.33×
California243,3850.8×
Texas222,2110.93×
Missouri200,4544.5×
New York170,0691.1×
North Carolina103,2031.24×
Washington90,7121.63×
Georgia88,5781.04×
Arkansas82,5053.62×
Illinois80,4110.87×
Pennsylvania71,8510.77×
Ohio60,3490.71×
Michigan56,6360.78×
Virginia55,7790.83×
Mississippi55,4152.43×
South Carolina52,2401.26×
New Jersey51,3150.73×
Tennessee48,9900.88×
Arizona44,1110.78×
Indiana42,6450.84×
Massachusetts41,8770.77×
Maryland41,5080.87×
Alabama40,2181.04×
Louisiana31,1090.87×
Oklahoma30,9221.01×
Colorado30,0430.69×
Oregon29,4810.93×
Wisconsin28,8060.69×
Nevada27,7941.04×
Kentucky26,6440.77×
Iowa24,8141.09×
Minnesota23,5810.59×
Utah21,9530.89×
Kansas17,4140.8×
Connecticut17,3850.63×
New Mexico12,3130.89×
Hawaii11,7470.99×
Idaho11,2030.81×
West Virginia11,0650.86×
Nebraska9,1330.66×
New Hampshire5,9250.54×
Rhode Island5,7970.66×
North Dakota5,4690.96×
Montana5,1400.67×
Washington, District of Columbia5,1380.62×
Maine4,9900.5×
Delaware4,5480.6×
Wyoming4,1851.02×
South Dakota4,0590.63×
Alaska3,7830.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Code audience
BrandAffinityCategory
Lulu 黃路梓茵1.84×Movies & TV
Jesse Plemons2.3×Movies & TV
JDSU1.88×Business & Career
Fairy godmother3.85×Literature
Jaws2.76×Movies & TV
Governor of Michigan3.56×Politics & Society
Goop2.43×Internet & Social Media
Grinch1.81×Movies & TV
Hibachi3.54×Food & Beverages
Home staging2.32×Home & Garden
Monogram1.7×Home & Garden
Hipster4.2×Politics & Society
Women's empowerment1.75×Politics & Society
Wok2.52×Food & Beverages
Google Home2.3×Technology & Electronics
Vocal harmony1.55×Music & Radio
Jeep Wagoneer1.92×Cars & Mobility
Janitor2.14×Home & Garden
Hayward, California3.52×Travel & Leisure
Corona (band)1.81×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Code audience
TraitClusterScore
Quality AwarenessPREMIUM1.84
Design AffinityPREMIUM1.29
Price SensitivityPREMIUM1.28
CreativityOPEN1.22
SustainabilityBALANCE1.14
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Code
CountryShare
United States31.1%
India10.9%
United Kingdom5.3%

See Code audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Code have in United States?

Code has an estimated audience of 2,766,512 people in United States, concentrated in Florida and California.

What is the gender split and age of Code fans?

68.6% of Code fans are female, 31.4% are male, with an average age of 38.3 years.

Which brands do Code fans like most?

Code fans show strongest brand affinity for Lulu 黃路梓茵 (1.84×), Jesse Plemons (2.3×), and JDSU (1.88×) over the country average.

Where do Code fans live in United States?

Code fans in United States are most concentrated in Florida (reach 249,801), California (reach 243,385), and Texas (reach 222,211). These three regions account for the largest share of the active audience.

What other brands do Code fans also like?

Beyond Code itself, the audience over-indexes on Jesse Plemons (2.3×), JDSU (1.88×), Fairy godmother (3.85×), and Jaws (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.