Complexion Audience in United States

Complexion logo

Complexion has an estimated audience of 383,246 people in United States. 86.7% are female, 13.3% are male, average age 37.0. Top regions: New York, California, Texas. Top brand affinities: Bank account, Goop, headspace, Governor of Michigan, Cherish (group).

The average Complexion fan in United States is 37.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Bank account, Goop, headspace, with strongest over-indexing on Bank account (5.33× the country average). Demographically, the Complexion audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic

Demographics of Complexion fans

Demographic split for Complexion audience in United States
MetricValue
Female86.7%
Male13.3%
Average age37.0
Estimated audience size383,246

Audience persona

The typical Complexion fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Complexion in United States
RegionReachAffinity
New York56,4062.63×
California49,5141.17×
Texas31,8770.97×
Florida26,1551.01×
Virginia14,4531.55×
Michigan14,3521.43×
Georgia12,7391.08×
Pennsylvania12,5560.97×
Illinois12,1630.95×
North Carolina11,9731.04×
Ohio10,8270.92×
Massachusetts10,4411.38×
Tennessee9,7711.27×
New Jersey9,1590.94×
Washington7,6911×
Louisiana7,2831.47×
Arizona7,2620.93×
Maryland7,0181.07×
Indiana6,6430.95×
Missouri5,6400.91×
Alabama5,6201.05×
South Carolina5,2260.91×
Colorado5,1630.85×
Kentucky4,6260.96×
Wisconsin4,5890.8×
Minnesota4,4590.81×
Oregon4,2030.96×
Oklahoma4,0830.96×
Connecticut3,7250.97×
Nevada3,4460.93×
Mississippi3,0120.95×
Arkansas2,8630.91×
Utah2,8600.83×
Kansas2,7210.9×
Iowa2,4160.77×
Hawaii2,1371.3×
New Mexico1,6400.85×
West Virginia1,6150.91×
Idaho1,4920.78×
Nebraska1,3800.72×
Washington, District of Columbia1,2791.11×
New Hampshire1,2530.83×
Maine1,0830.79×
Rhode Island1,0080.83×
Alaska8691.06×
Delaware8010.76×
Vermont7191.07×
Montana6890.65×
South Dakota6660.75×
North Dakota6090.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Complexion audience
BrandAffinityCategory
Bank account5.33×Business & Career
Goop9.37×Internet & Social Media
headspace15.48×Health
Governor of Michigan9.13×Politics & Society
Cherish (group)12.48×Music & Radio
Mothercare3.56×Kids & Family
Fairy godmother8.05×Literature
Grace Slick9.31×Music & Radio
Wok6.9×Food & Beverages
Google Home6.72×Technology & Electronics
Tierra Cali7.49×Travel & Leisure
National Paralympic Committee20.66×Sports
Hibachi5.99×Food & Beverages
Hardik Pandya11.21×Sports
Jingoism1.59×Politics & Society
Cryptic crossword11.28×Technology & Electronics
TV Fanatic7.49×Movies & TV
Kikar HaShabbat11.49×News
Grinch2.76×Movies & TV
Guitarist (magazine)7.81×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Complexion audience
TraitClusterScore
Luxury OrientationPREMIUM2.48
Risk AppetiteTHRILL2.08
Price SensitivityPREMIUM1.63
IndulgenceJOY1.58
Design AffinityPREMIUM1.48
SustainabilityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Complexion
CountryShare
United States30.5%
Italy9.5%
United Kingdom8.6%

See Complexion audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Complexion have in United States?

Complexion has an estimated audience of 383,246 people in United States, concentrated in New York and California.

What is the gender split and age of Complexion fans?

86.7% of Complexion fans are female, 13.3% are male, with an average age of 37.0 years.

Which brands do Complexion fans like most?

Complexion fans show strongest brand affinity for Bank account (5.33×), Goop (9.37×), and headspace (15.48×) over the country average.

Where do Complexion fans live in United States?

Complexion fans in United States are most concentrated in New York (reach 56,406), California (reach 49,514), and Texas (reach 31,877). These three regions account for the largest share of the active audience.

What other brands do Complexion fans also like?

Beyond Complexion itself, the audience over-indexes on Goop (9.37×), headspace (15.48×), Governor of Michigan (9.13×), and Cherish (group) (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Complexion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.