Concentration Audience in United States
Concentration has an estimated audience of 1,680,979 people in United States. 63.9% are female, 36.1% are male, average age 41.1. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Hibachi, Goop, Combat sport.
Top brand affinities include Keene, New Hampshire, Governor of Michigan, Hibachi, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Concentration audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Individualism.
Category: Business & Career · Type: Topic
Demographics of Concentration fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.1 |
| Estimated audience size | 1,680,979 |
Audience persona
The typical Concentration fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Governor of Michigan | 15.96× | Politics & Society |
| Hibachi | 16.49× | Food & Beverages |
| Goop | 10.79× | Internet & Social Media |
| Combat sport | 3.02× | Sports |
| Vocal harmony | 8.28× | Music & Radio |
| Wok | 11.16× | Food & Beverages |
| Google Home | 10.97× | Technology & Electronics |
| Grinch | 6.77× | Movies & TV |
| headspace | 14.87× | Health |
| Cherish (group) | 15.65× | Music & Radio |
| 3D printing | 3.64× | Technology & Electronics |
| Grace Slick | 12.03× | Music & Radio |
| Dog breed | 1.56× | Pets & Animals |
| Hipster | 12.23× | Politics & Society |
| El Paso County, Colorado | 16.09× | Travel & Leisure |
| Fairy godmother | 9.07× | Literature |
| Ira Glass | 16.91× | Music & Radio |
| TV Fanatic | 10.14× | Movies & TV |
| Whataburger | 1.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.48 |
| Individualism | JOY | 1.44 |
| Spirituality | BALANCE | 1.41 |
| Extroversion | THRILL | 1.39 |
| Convenience Orientation | PREMIUM | 1.36 |
| Family Orientation | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Taiwan | 14.2% |
| Hong Kong | 5.4% |
See Concentration audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Concentration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.