Confidence trick Audience in United States

Confidence trick logo

Confidence trick has an estimated audience of 4,825,822 people in United States. 43.1% are female, 56.9% are male, average age 41.1. Top regions: New York, California, Texas. Top brand affinities: Keene, New Hampshire, Goop, Wok, Grinch, Hibachi.

The average Confidence trick fan in United States is 41.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Keene, New Hampshire, Goop, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Confidence trick audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Confidence trick fans

Demographic split for Confidence trick audience in United States
MetricValue
Female43.1%
Male56.9%
Average age41.1
Estimated audience size4,825,822

Audience persona

The typical Confidence trick fan in United States is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Confidence trick in United States
RegionReachAffinity
New York286,1281.06×
California249,1500.47×
Texas156,5340.38×
Florida131,6280.4×
Pennsylvania80,2810.49×
Illinois77,5140.48×
Ohio62,1770.42×
New Jersey60,7640.5×
Washington59,5230.61×
Georgia59,4470.4×
North Carolina57,4360.4×
Virginia56,6840.48×
Massachusetts56,6210.6×
Michigan51,9930.41×
Maryland49,6310.6×
Tennessee44,4200.46×
Mississippi42,2521.06×
Missouri41,6150.53×
Louisiana40,6980.65×
Kentucky39,1380.65×
Arkansas37,5360.94×
Oregon36,7330.66×
Oklahoma36,7090.69×
Arizona35,5740.36×
Alabama34,9700.52×
West Virginia34,8811.55×
Alaska34,8093.37×
South Carolina33,0760.46×
Indiana32,2270.37×
Kansas32,2190.85×
Idaho32,2111.33×
Colorado31,7980.42×
Minnesota30,8040.45×
Hawaii30,7701.48×
Iowa30,5870.77×
Connecticut30,4430.63×
Montana30,3442.27×
South Dakota29,9512.68×
Wisconsin29,5520.41×
New Hampshire28,7411.51×
Wyoming28,2173.94×
Nebraska28,1441.16×
New Mexico27,9971.16×
Nevada27,9060.6×
Rhode Island27,7531.81×
Maine27,7361.6×
Utah27,3850.63×
Vermont27,2963.22×
Delaware24,8531.87×
Washington, District of Columbia17,9451.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Confidence trick audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop8.83×Internet & Social Media
Wok10.2×Food & Beverages
Grinch5.82×Movies & TV
Hibachi10.86×Food & Beverages
Vocal harmony6.06×Music & Radio
Grace Slick11.16×Music & Radio
Google Home7.56×Technology & Electronics
Governor of Michigan8.5×Politics & Society
Guitarist (magazine)11.95×Music & Radio
El Paso County, Colorado11.95×Travel & Leisure
headspace8.54×Health
Ira Glass15.64×Music & Radio
No Escape (1994 film)10.17×Movies & TV
Minnesota1.53×Travel & Leisure
Nationality1.63×Politics & Society
Cherish (group)8.26×Music & Radio
Jingoism1.53×Politics & Society
La Jolla6.51×Travel & Leisure
Gift registry9.23×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Confidence trick audience
TraitClusterScore
Need for SecurityCONSERVATISM2.06
Career OrientationPOWER1.56
PatriotismCONSERVATISM1.54
Quality AwarenessPREMIUM1.45
Urban LifestyleOPEN1.35
TravellingTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Confidence trick
CountryShare
United States25.7%
India6.4%
United Kingdom6.0%

See Confidence trick audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Confidence trick have in United States?

Confidence trick has an estimated audience of 4,825,822 people in United States, concentrated in New York and California.

What is the gender split and age of Confidence trick fans?

43.1% of Confidence trick fans are female, 56.9% are male, with an average age of 41.1 years.

Which brands do Confidence trick fans like most?

Confidence trick fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (8.83×), and Wok (10.2×) over the country average.

Where do Confidence trick fans live in United States?

Confidence trick fans in United States are most concentrated in New York (reach 286,128), California (reach 249,150), and Texas (reach 156,534). These three regions account for the largest share of the active audience.

What other brands do Confidence trick fans also like?

Beyond Confidence trick itself, the audience over-indexes on Goop (8.83×), Wok (10.2×), Grinch (5.82×), and Hibachi (10.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Confidence trick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.