Conservative talk radio Audience in United States

Conservative talk radio logo

Conservative talk radio has an estimated audience of 3,855,554 people in United States. 43.7% are female, 56.3% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Product design, Stop Bullying, UK garage, Bully (2011 film).

The average Conservative talk radio fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Product design, Stop Bullying, with strongest over-indexing on Urban Outfitters (3.26× the country average). Demographically, the Conservative talk radio audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Conservative talk radio fans

Demographic split for Conservative talk radio audience in United States
MetricValue
Female43.7%
Male56.3%
Average age44.1
Estimated audience size3,855,554

Audience persona

The typical Conservative talk radio fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Conservative talk radio in United States
RegionReachAffinity
California264,9260.62×
Texas171,7510.52×
Florida155,9270.6×
Pennsylvania146,8471.13×
New York137,1320.64×
North Carolina100,5780.87×
Massachusetts98,6751.3×
Michigan96,0520.95×
Ohio90,5950.76×
Washington84,3621.09×
Tennessee82,2181.06×
South Carolina77,5481.34×
Illinois70,1790.55×
Georgia68,2200.57×
Arizona66,7240.85×
Virginia63,1190.67×
Kansas62,0202.04×
Missouri61,6210.99×
South Dakota52,4815.89×
Alabama45,7400.85×
Indiana45,3350.64×
Wisconsin45,2180.78×
Louisiana44,5030.9×
Iowa43,0271.35×
Colorado39,5520.65×
Idaho38,1571.97×
New Jersey36,6570.37×
Kentucky34,7720.72×
Maryland34,7420.52×
Minnesota33,8840.61×
Oregon32,6360.74×
Oklahoma30,8020.72×
Nevada26,1710.7×
Maine25,3271.83×
Arkansas25,0120.79×
Connecticut22,8860.59×
West Virginia18,0781.01×
New Hampshire17,7331.17×
Mississippi17,7270.56×
New Mexico16,5820.86×
Nebraska15,9750.83×
Utah15,5440.45×
Alaska13,7451.67×
Montana9,7350.91×
Hawaii9,1130.55×
North Dakota8,6361.09×
Wyoming8,3561.46×
Rhode Island8,2190.67×
Vermont8,0841.19×
Delaware7,9740.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Conservative talk radio audience
BrandAffinityCategory
Urban Outfitters3.26×Shopping
Product design3.27×Business & Career
Stop Bullying18.25×Politics & Society
UK garage5.45×Music & Radio
Bully (2011 film)5.67×Movies & TV
Pillow1.79×Home & Garden
Israel1.6×Travel & Leisure
Isometric exercise6.63×Sports
Grammarly3.44×Business & Career
Pro-Ject2.63×Music & Radio
Nebraska1.64×Travel & Leisure
Houston County, Georgia16.55×Travel & Leisure
Home staging2.95×Home & Garden
Grinch2.09×Movies & TV
Jeep Wagoneer2.91×Cars & Mobility
Stamp collecting2.36×Home & Garden
Joshua Jackson2.23×Movies & TV
Jesse Plemons1.67×Movies & TV
Enfamil3.11×Kids & Family
Final Fantasy VII (Famicom)6.22×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Conservative talk radio audience
TraitClusterScore
PatriotismCONSERVATISM2.59
IndividualismJOY1.53
TraditionCONSERVATISM1.35
SpiritualityBALANCE1.32
Need for SecurityCONSERVATISM1.24
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Conservative talk radio
CountryShare
United States94.7%
Canada2.7%
Australia1.3%

See Conservative talk radio audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Conservative talk radio have in United States?

Conservative talk radio has an estimated audience of 3,855,554 people in United States, concentrated in California and Texas.

What is the gender split and age of Conservative talk radio fans?

43.7% of Conservative talk radio fans are female, 56.3% are male, with an average age of 44.1 years.

Which brands do Conservative talk radio fans like most?

Conservative talk radio fans show strongest brand affinity for Urban Outfitters (3.26×), Product design (3.27×), and Stop Bullying (18.25×) over the country average.

Where do Conservative talk radio fans live in United States?

Conservative talk radio fans in United States are most concentrated in California (reach 264,926), Texas (reach 171,751), and Florida (reach 155,927). These three regions account for the largest share of the active audience.

What other brands do Conservative talk radio fans also like?

Beyond Conservative talk radio itself, the audience over-indexes on Product design (3.27×), Stop Bullying (18.25×), UK garage (5.45×), and Bully (2011 film) (5.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Conservative talk radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.