Construction Audience in United States

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Construction has an estimated audience of 8,607,124 people in United States. 45.9% are female, 54.1% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Goop, Grinch.

The average Construction fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (12.09× the country average). Demographically, the Construction audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Construction fans

Demographic split for Construction audience in United States
MetricValue
Female45.9%
Male54.1%
Average age42.8
Estimated audience size8,607,124

Audience persona

The typical Construction fan in United States is balanced, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Construction in United States
RegionReachAffinity
California1,182,4041.25×
Texas981,1501.33×
Florida629,1331.08×
New York485,7021.01×
Illinois290,8701.01×
Georgia262,7050.99×
North Carolina262,2041.01×
Pennsylvania257,1080.89×
Ohio248,8300.94×
Arizona234,7651.34×
Michigan230,2031.02×
Washington217,9491.26×
New Jersey211,2400.96×
Virginia204,8050.98×
Tennessee203,1681.18×
Massachusetts173,9961.03×
Oregon169,2281.72×
Indiana159,9821.02×
Colorado138,2741.02×
Missouri127,8120.92×
Minnesota122,1270.99×
Maryland120,8300.82×
Wisconsin119,7120.92×
South Carolina117,9100.91×
Kentucky117,0781.08×
Louisiana109,5710.99×
Alabama109,2060.91×
Oklahoma97,3341.02×
Utah89,5551.16×
Nevada81,3920.98×
Kansas79,7321.18×
Connecticut76,9930.89×
Arkansas76,9681.09×
Iowa75,6931.07×
Mississippi73,6921.04×
Idaho51,5771.19×
New Mexico46,0241.07×
Nebraska44,4421.03×
Hawaii34,4930.93×
West Virginia28,9790.72×
New Hampshire27,8150.82×
Montana23,6460.99×
Maine22,7570.74×
Washington, District of Columbia20,3010.78×
South Dakota20,1621.01×
Rhode Island19,5000.71×
North Dakota16,2810.92×
Delaware16,2550.68×
Alaska14,6130.79×
Wyoming11,8880.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Construction audience
BrandAffinityCategory
Historic site12.09×Arts & Culture
Vocal harmony12.66×Music & Radio
Governor of Michigan18.95×Politics & Society
Goop13.51×Internet & Social Media
Grinch8.07×Movies & TV
Wok12.58×Food & Beverages
Fairy godmother13.99×Literature
Hipster17.71×Politics & Society
Hibachi13.36×Food & Beverages
Google Home10.69×Technology & Electronics
Cherish (group)17.16×Music & Radio
headspace14.45×Health
Grace Slick12.81×Music & Radio
El Paso County, Colorado17.4×Travel & Leisure
Israel2.82×Travel & Leisure
TV Fanatic13.5×Movies & TV
Mathcore10.12×Music & Radio
No Escape (1994 film)13.79×Movies & TV
Guitarist (magazine)13.19×Music & Radio
Kikar HaShabbat18.73×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Construction audience
TraitClusterScore
Risk AppetiteTHRILL2.09
Luxury OrientationPREMIUM2.03
DIY MentalityTHRILL1.22
ExtroversionTHRILL1.2
Design AffinityPREMIUM1.12
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Construction
CountryShare
United States15.1%
Brazil3.6%
United Kingdom3.2%

See Construction audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Construction have in United States?

Construction has an estimated audience of 8,607,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Construction fans?

45.9% of Construction fans are female, 54.1% are male, with an average age of 42.8 years.

Which brands do Construction fans like most?

Construction fans show strongest brand affinity for Historic site (12.09×), Vocal harmony (12.66×), and Governor of Michigan (18.95×) over the country average.

Where do Construction fans live in United States?

Construction fans in United States are most concentrated in California (reach 1,182,404), Texas (reach 981,150), and Florida (reach 629,133). These three regions account for the largest share of the active audience.

What other brands do Construction fans also like?

Beyond Construction itself, the audience over-indexes on Vocal harmony (12.66×), Governor of Michigan (18.95×), Goop (13.51×), and Grinch (8.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.