Cooking Channel Audience in United States

Cooking Channel logo

Cooking Channel has an estimated audience of 634,012 people in United States. 61.3% are female, 38.7% are male, average age 41.3. Top regions: California, Florida, New York. Top brand affinities: Goop, Historic site, Governor of Michigan, Vocal harmony, Wok.

The average Cooking Channel fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Goop, Historic site, Governor of Michigan, with strongest over-indexing on Goop (12.23× the country average). Demographically, the Cooking Channel audience skews more female with an average age of 41.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Cooking Channel fans

Demographic split for Cooking Channel audience in United States
MetricValue
Female61.3%
Male38.7%
Average age41.3
Estimated audience size634,012

Audience persona

The typical Cooking Channel fan in United States is more female, around 41.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Cooking Channel in United States
RegionReachAffinity
California60,5300.87×
Florida51,7161.2×
New York49,4991.4×
Texas40,9840.75×
North Carolina28,1581.48×
New Jersey26,4581.64×
Pennsylvania24,6171.15×
Ohio23,9061.22×
Illinois22,7621.08×
Georgia21,5201.1×
Virginia18,8611.22×
Michigan16,8421.02×
South Carolina14,8781.56×
Massachusetts13,5261.08×
Maryland11,9271.09×
Tennessee11,9060.94×
Arizona10,1710.79×
Connecticut9,8691.55×
Indiana9,8290.85×
Missouri9,4230.92×
Washington9,1170.72×
Alabama7,9720.9×
Colorado7,8370.78×
Louisiana7,7550.95×
Wisconsin7,6480.8×
Kentucky7,1230.9×
Minnesota6,5890.73×
Oklahoma5,6550.8×
Oregon5,6020.77×
New Hampshire5,0472.02×
Nevada4,8150.79×
Arkansas4,5100.86×
Mississippi4,0350.77×
Idaho3,6721.15×
Iowa3,3920.65×
Kansas3,1760.64×
Maine2,9911.32×
West Virginia2,6870.91×
New Mexico2,6740.84×
Utah2,4470.43×
Hawaii2,1800.8×
Rhode Island2,1381.06×
Nebraska2,0810.65×
South Dakota2,0301.39×
Delaware1,9141.09×
Montana1,4020.8×
Alaska1,3941.03×
Washington, District of Columbia1,3270.7×
North Dakota1,0780.83×
Wyoming1,0431.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cooking Channel audience
BrandAffinityCategory
Goop12.23×Internet & Social Media
Historic site9.59×Arts & Culture
Governor of Michigan15.98×Politics & Society
Vocal harmony8.72×Music & Radio
Wok11.72×Food & Beverages
Grinch7.03×Movies & TV
Fairy godmother12.94×Literature
headspace14.41×Health
Natural rubber3.13×Cars & Mobility
Hibachi11.62×Food & Beverages
Cherish (group)15.59×Music & Radio
Grace Slick12.21×Music & Radio
Google Home8.66×Technology & Electronics
Guitarist (magazine)13.98×Music & Radio
El Paso County, Colorado15.45×Travel & Leisure
Hipster11.16×Politics & Society
Mathcore8.75×Music & Radio
TV Fanatic11.44×Movies & TV
La Jolla9.31×Travel & Leisure
JDSU3.05×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cooking Channel audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.09
Design AffinityPREMIUM2.05
IndulgenceJOY2.01
Family OrientationCONSERVATISM1.85
Luxury OrientationPREMIUM1.57
SustainabilityBALANCE1.56

Worldwide distribution

Worldwide audience distribution share by country for Cooking Channel
CountryShare
United States21.8%
Japan7.1%
Italy5.7%

See Cooking Channel audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Cooking Channel have in United States?

Cooking Channel has an estimated audience of 634,012 people in United States, concentrated in California and Florida.

What is the gender split and age of Cooking Channel fans?

61.3% of Cooking Channel fans are female, 38.7% are male, with an average age of 41.3 years.

Which brands do Cooking Channel fans like most?

Cooking Channel fans show strongest brand affinity for Goop (12.23×), Historic site (9.59×), and Governor of Michigan (15.98×) over the country average.

Where do Cooking Channel fans live in United States?

Cooking Channel fans in United States are most concentrated in California (reach 60,530), Florida (reach 51,716), and New York (reach 49,499). These three regions account for the largest share of the active audience.

What other brands do Cooking Channel fans also like?

Beyond Cooking Channel itself, the audience over-indexes on Historic site (9.59×), Governor of Michigan (15.98×), Vocal harmony (8.72×), and Wok (11.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooking Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.