Rascasse Audience Intelligence

Crime film Audience in United States

A data profile of the people who buy, follow and care about Crime film in United States — modelled from more than twelve digital signal sources. Crime film has an estimated audience of 13,990,322 people in United States.

#26among Movie genre in United States#1702among Topic in United States#167in Movies & TV

The average Crime film fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Brittany Snow, Chuck Norris, with strongest over-indexing on Diane Keaton (5.17× the country average).

Demographically, the Crime film audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crime film fan in United States is balanced, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crime film profile in United States.

Audience size
14M
in United States
Gender
49.0%♀
51.0% male
Age
37.6
average years
Country rank
#2523
Topic in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crime film fans

49.0% are female, 51.0% are male, average age 37.6.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Crime film audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.6
Estimated audience size13,990,322
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Crime film audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Crime film audience comes from United States.

Worldwide audience distribution share by country for Crime film
CountryShare
United States29.3%
United Kingdom5.0%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crime film audience in United States is strongest.

Fig. 05

Top regions by affinity

Crime film fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.38×
02Alaska~40K1.33×
03Vermont~30K1.27×
04South Dakota~40K1.21×
05North Dakota~30K1.21×
06Montana~40K1.15×
07Delaware~40K1.10×
08Rhode Island~50K1.09×
09Maine~50K1.06×
10West Virginia~70K1.05×
11Hawaii~60K1.04×
12New Hampshire~60K1.04×
13Idaho~70K1.01×
14Nebraska~70K1.00×
15New Mexico~70K1.00×
16Washington, District of Columbia~40K1.00×
17Mississippi~100K0.98×
18Arkansas~100K0.97×
19Kansas~100K0.96×
20Kentucky~200K0.95×
21Iowa~100K0.94×
22Alabama~200K0.93×
23Louisiana~200K0.92×
24Oklahoma~100K0.92×
25Connecticut~100K0.92×
26North Carolina~400K0.91×
27Colorado~200K0.91×
28Nevada~100K0.91×
29Utah~100K0.91×
30Tennessee~300K0.90×
31Missouri~200K0.90×
32South Carolina~200K0.88×
33Wisconsin~200K0.88×
34Indiana~200K0.87×
35Georgia~400K0.86×
36Arizona~200K0.86×
37Maryland~200K0.86×
38Minnesota~200K0.86×
39Virginia~300K0.85×
40Washington~200K0.85×
41New Jersey~300K0.84×
42Massachusetts~200K0.84×
43Illinois~400K0.83×
44Michigan~300K0.83×
45Pennsylvania~400K0.82×
46New York~600K0.81×
47California~1M0.80×
48Ohio~300K0.80×
49Florida~800K0.79×
50Texas~900K0.72×
Fig. 06

Affinity by region

Affinity by region — Crime film, United States
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crime film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crime film audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV5.34×
02Al PacinoMovies & TV5.34×
03AetnaBusiness & Career5.34×
04TransUnionTechnology & Electronics5.34×
05Pulp FictionMovies & TV5.34×
06Marlon BrandoMovies & TV5.34×
07Diane KeatonMovies & TV5.17×
08Kate BeckinsaleMovies & TV4.74×
09Scarface (1983 film)Movies & TV4.34×
10Tom SelleckMovies & TV4.28×
11AMC (TV channel)Movies & TV3.61×
12DuckDuckGoInternet & Social Media3.49×
13Twin PeaksMovies & TV3.45×
14The SopranosMovies & TV3.29×
15Chuck NorrisMovies & TV2.83×
16New York PostNews2.47×
17Broadway theatreTravel & Leisure2.31×
18Real propertyHome & Garden2.15×
19Britney SpearsMusic & Radio1.92×
20BeetlejuiceMovies & TV1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crime film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crime film audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Convenience OrientationPREMIUM1.22×
SpiritualityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crime film audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Healthy LifestyleBALANCE0.81×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crime film have in United States?

Crime film has an estimated audience of 13,990,322 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crime film fans?

49.0% of Crime film fans are female, 51.0% are male, with an average age of 37.6 years.

03

Which brands do Crime film fans like most?

Crime film fans show strongest brand affinity for Diane Keaton (5.17×), Brittany Snow (5.34×), and Chuck Norris (2.83×) over the country average.

04

Where do Crime film fans live in United States?

Crime film fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Crime film fans also like?

Beyond Crime film itself, the audience over-indexes on Brittany Snow (5.34×), Chuck Norris (2.83×), AMC (TV channel) (3.61×), and Al Pacino (5.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Crime film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crime film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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