Curriculum Audience in United States

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Curriculum has an estimated audience of 8,257,102 people in United States. 62.2% are female, 37.8% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Jesse Plemons, Governor of Michigan, Israel, Throne of Glass.

The average Curriculum fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Jesse Plemons, Governor of Michigan, with strongest over-indexing on Goop (5.2× the country average). Demographically, the Curriculum audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Curriculum fans

Demographic split for Curriculum audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.0
Estimated audience size8,257,102

Audience persona

The typical Curriculum fan in United States is more female, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Curriculum in United States
RegionReachAffinity
California1,224,0821.35×
Texas902,0701.27×
Florida671,3851.2×
New York548,9801.19×
Georgia304,7521.2×
Illinois292,5951.06×
North Carolina272,8611.1×
Pennsylvania269,7610.97×
Ohio236,7830.93×
New Jersey236,6771.13×
Virginia222,5081.11×
Michigan219,7591.02×
Arizona187,5811.11×
Massachusetts183,7281.13×
Washington182,4631.1×
Tennessee172,4131.04×
Maryland157,9471.11×
Indiana148,6910.99×
Colorado136,0001.05×
Missouri123,4300.93×
South Carolina120,1490.97×
Minnesota112,1530.95×
Louisiana110,7851.04×
Alabama109,6110.95×
Wisconsin107,3470.86×
Oregon96,8461.02×
Oklahoma93,9141.02×
Utah93,4591.26×
Kentucky93,0440.9×
Connecticut83,9651.01×
Nevada74,9360.94×
Mississippi68,1791×
Arkansas64,6010.95×
Kansas62,2130.96×
Iowa57,3440.84×
Nebraska39,9850.97×
New Mexico37,7950.91×
Hawaii36,2811.02×
Idaho35,8570.87×
Washington, District of Columbia32,2421.3×
West Virginia30,3140.79×
Rhode Island26,9641.03×
New Hampshire26,8020.82×
Maine26,2030.89×
Delaware19,8400.87×
Montana18,8890.82×
Alaska16,0600.91×
North Dakota13,5260.8×
South Dakota13,4530.7×
Vermont12,7270.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Curriculum audience
BrandAffinityCategory
Goop5.2×Internet & Social Media
Jesse Plemons2.74×Movies & TV
Governor of Michigan5.37×Politics & Society
Israel1.52×Travel & Leisure
Throne of Glass5.13×Literature
Historic site2.85×Arts & Culture
Fairy godmother4.71×Literature
Vocal harmony2.78×Music & Radio
Nebraska Cornhuskers football2.19×Sports
Hibachi4.68×Food & Beverages
Wok3.89×Food & Beverages
Google Home3.82×Technology & Electronics
headspace5.37×Health
Home staging2.92×Home & Garden
Saving1.58×Business & Career
Solo climbing3.67×Sports
Mathcore4.29×Music & Radio
JDSU1.62×Business & Career
Jeep Wagoneer3.02×Cars & Mobility
Queens College, City University of New York3.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Curriculum audience
TraitClusterScore
Need for SecurityCONSERVATISM1.41
Family OrientationCONSERVATISM1.36
Career OrientationPOWER1.28
Community OrientationOPEN1.27
Price SensitivityPREMIUM1.22
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Curriculum
CountryShare
United States42.5%
United Kingdom8.4%
India7.9%

See Curriculum audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Curriculum have in United States?

Curriculum has an estimated audience of 8,257,102 people in United States, concentrated in California and Texas.

What is the gender split and age of Curriculum fans?

62.2% of Curriculum fans are female, 37.8% are male, with an average age of 41.0 years.

Which brands do Curriculum fans like most?

Curriculum fans show strongest brand affinity for Goop (5.2×), Jesse Plemons (2.74×), and Governor of Michigan (5.37×) over the country average.

Where do Curriculum fans live in United States?

Curriculum fans in United States are most concentrated in California (reach 1,224,082), Texas (reach 902,070), and Florida (reach 671,385). These three regions account for the largest share of the active audience.

What other brands do Curriculum fans also like?

Beyond Curriculum itself, the audience over-indexes on Jesse Plemons (2.74×), Governor of Michigan (5.37×), Israel (1.52×), and Throne of Glass (5.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Curriculum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.