Custom home Audience in United States

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Custom home has an estimated audience of 2,668,955 people in United States. 56.9% are female, 43.1% are male, average age 42.6. Top regions: Texas, Florida, California. Top brand affinities: GEMS Education, Historic site, Product design, Governor of Michigan, Metro Iztapalapa.

The average Custom home fan in United States is 42.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include GEMS Education, Historic site, Product design, with strongest over-indexing on GEMS Education (39.56× the country average). Demographically, the Custom home audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Custom home fans

Demographic split for Custom home audience in United States
MetricValue
Female56.9%
Male43.1%
Average age42.6
Estimated audience size2,668,955

Audience persona

The typical Custom home fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for GEMS Education.

Top regions in United States

Top regions ranked by reach for Custom home in United States
RegionReachAffinity
Texas406,5361.77×
Florida180,1181×
California138,9930.47×
North Carolina126,1911.57×
South Carolina79,4971.98×
Ohio79,0040.96×
Georgia77,6770.94×
Pennsylvania69,4430.77×
Virginia65,0251×
Illinois64,7740.73×
Washington61,6571.15×
Minnesota57,7391.51×
Michigan54,7120.78×
North Dakota51,1369.33×
Colorado48,5681.15×
New York46,3140.31×
Arizona44,1230.81×
Indiana43,4190.89×
Tennessee39,9220.75×
Missouri34,2320.8×
New Jersey33,4590.49×
Maryland27,4920.6×
Utah27,0691.13×
Oklahoma26,8410.91×
Idaho26,3871.97×
Oregon25,7400.84×
Massachusetts25,3000.48×
Louisiana25,1800.73×
Alabama22,7280.61×
Wisconsin22,6080.56×
Kentucky20,5460.61×
Arkansas16,7730.76×
Kansas14,8330.71×
Nevada14,7370.57×
Iowa13,4600.61×
New Mexico12,8890.96×
Mississippi12,3010.56×
West Virginia9,4460.76×
South Dakota8,7191.41×
Nebraska8,5740.64×
Delaware8,4131.14×
Montana7,6011.03×
Connecticut6,4680.24×
Wyoming4,9671.26×
New Hampshire4,0860.39×
Maine3,9430.41×
Alaska2,8280.5×
Rhode Island2,8180.33×
Washington, District of Columbia2,7940.35×
Hawaii2,7080.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Custom home audience
BrandAffinityCategory
GEMS Education39.56×Business & Career
Historic site5.35×Arts & Culture
Product design2.29×Business & Career
Governor of Michigan7.74×Politics & Society
Metro Iztapalapa38.68×Travel & Leisure
Goop4.96×Internet & Social Media
Fairy godmother6.72×Literature
Vocal harmony3.82×Music & Radio
Hibachi6.56×Food & Beverages
Grinch3.29×Movies & TV
Wok5.16×Food & Beverages
JDSU2.4×Business & Career
Jesse Plemons2.69×Movies & TV
Nebraska Cornhuskers football2.64×Sports
Hipster6.96×Politics & Society
Cherish (group)7.6×Music & Radio
Google Home4.5×Technology & Electronics
headspace6.37×Health
Staycation2.22×Home & Garden
edureka23.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Custom home audience
TraitClusterScore
Quality AwarenessPREMIUM2.49
Design AffinityPREMIUM2.07
DIY MentalityTHRILL1.61
Luxury OrientationPREMIUM1.56
Career OrientationPOWER1.47
IndulgenceJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Custom home
CountryShare
United States75.5%
Canada10.4%
Australia5.8%

See Custom home audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Custom home have in United States?

Custom home has an estimated audience of 2,668,955 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Custom home fans?

56.9% of Custom home fans are female, 43.1% are male, with an average age of 42.6 years.

Which brands do Custom home fans like most?

Custom home fans show strongest brand affinity for GEMS Education (39.56×), Historic site (5.35×), and Product design (2.29×) over the country average.

Where do Custom home fans live in United States?

Custom home fans in United States are most concentrated in Texas (reach 406,536), Florida (reach 180,118), and California (reach 138,993). These three regions account for the largest share of the active audience.

What other brands do Custom home fans also like?

Beyond Custom home itself, the audience over-indexes on Historic site (5.35×), Product design (2.29×), Governor of Michigan (7.74×), and Metro Iztapalapa (38.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Custom home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.