D-Generation X Audience in United States
D-Generation X has an estimated audience of 407,512 people in United States. 24.4% are female, 75.6% are male, average age 32.7. Top brand affinities: Dog breed, Combat sport, Litter box, 3D printing, Justice.
Top brand affinities include Dog breed, Combat sport, Litter box, with strongest over-indexing on Dog breed (1.84× the country average). Demographically, the D-Generation X audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Category: Sports · Type: Team
Demographics of D-Generation X fans
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 32.7 |
| Estimated audience size | 407,512 |
Audience persona
The typical D-Generation X fan in United States is more male, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.84× | Pets & Animals |
| Combat sport | 1.59× | Sports |
| Litter box | 1.86× | Pets & Animals |
| 3D printing | 1.81× | Technology & Electronics |
| Justice | 2.04× | Politics & Society |
| Winemaking | 3.18× | Food & Beverages |
| Racing | 1.83× | Cars & Mobility |
| Bank account | 1.66× | Business & Career |
| Chili con carne | 5.17× | Food & Beverages |
| Panama | 2.31× | Travel & Leisure |
| Saving | 1.52× | Business & Career |
| Mortgage insurance | 2.07× | Business & Career |
| Arnold Palmer | 2.79× | Sports |
| Graham Greene | 2.72× | Literature |
| Sinaloa | 1.62× | Travel & Leisure |
| Eindhoven | 2.74× | Travel & Leisure |
| Nick Jr. (Australia) | 3.24× | Kids & Family |
| Consequence (rapper) | 2.19× | Music & Radio |
| Dental hygienist | 2.17× | Health |
| Temple Grandin | 2.36× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.5 |
| Convenience Orientation | PREMIUM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Career Orientation | POWER | 1.27 |
| Early Adopter Mentality | POWER | 1.25 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.1% |
| India | 5.8% |
| United Kingdom | 5.7% |
See D-Generation X audiences in other countries
More Sports audiences in United States
- Real Madrid C.F. (40,048,870)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- Chicago Bears (28,903,812)
- FC Barcelona (28,585,997)
How to read this data
Audience size is the estimated number of people in United States who actively search for D-Generation X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.