Dateline NBC Audience in United States

Dateline NBC logo

Dateline NBC has an estimated audience of 1,214,648 people in United States. 74.4% are female, 25.6% are male, average age 45.9. Top regions: California, Texas, New York. Top brand affinities: Israel, Pillow, Whataburger, 3D printing, JDSU.

The average Dateline NBC fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Pillow, Whataburger, with strongest over-indexing on Israel (2.31× the country average). Demographically, the Dateline NBC audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Dateline NBC fans

Demographic split for Dateline NBC audience in United States
MetricValue
Female74.4%
Male25.6%
Average age45.9
Estimated audience size1,214,648

Audience persona

The typical Dateline NBC fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Dateline NBC in United States
RegionReachAffinity
California108,5850.81×
Texas85,0160.81×
New York63,1440.93×
Florida61,8540.75×
Michigan39,0351.23×
Ohio37,2621×
Pennsylvania37,0850.91×
Illinois35,6510.88×
North Carolina35,5320.97×
Georgia32,6310.87×
Indiana30,0361.35×
Virginia30,0061.01×
Washington26,9151.1×
Massachusetts26,5881.11×
New Jersey25,4410.82×
Tennessee24,8561.02×
Minnesota21,8891.26×
South Carolina20,5241.12×
Missouri19,2880.99×
Arizona18,8030.76×
Maryland18,7020.9×
Wisconsin18,4111.01×
Colorado18,2130.95×
Kentucky17,5161.15×
Iowa15,9051.59×
Oregon14,8801.07×
Louisiana14,1560.9×
Alabama13,8800.82×
Utah11,9701.1×
Oklahoma11,5270.85×
Connecticut11,1540.92×
Kansas9,8741.03×
Idaho9,7911.61×
Mississippi9,6590.97×
Nevada9,1140.78×
Arkansas9,0520.9×
New Mexico5,9080.97×
Nebraska5,3030.87×
New Hampshire5,2711.1×
West Virginia5,1700.91×
Rhode Island4,7411.23×
Maine4,1110.94×
Montana3,9641.18×
Hawaii3,5560.68×
North Dakota3,0041.2×
Wyoming2,9771.65×
Washington, District of Columbia2,9750.81×
South Dakota2,4830.88×
Alaska2,2740.87×
Delaware1,8730.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dateline NBC audience
BrandAffinityCategory
Israel2.31×Travel & Leisure
Pillow2.17×Home & Garden
Whataburger1.69×Food & Beverages
3D printing1.65×Technology & Electronics
JDSU1.64×Business & Career
Home staging2.63×Home & Garden
Nebraska Cornhuskers4.13×Sports
Jesse Plemons1.52×Movies & TV
Mathcore3.52×Music & Radio
The Halal Guys2.78×Food & Beverages
Monogram1.59×Home & Garden
The Devil's Rejects4.14×Movies & TV
Jeep Wagoneer2.04×Cars & Mobility
Like Dandelion Dust5.15×Movies & TV
Corona (band)1.92×Music & Radio
Hayward, California3.48×Travel & Leisure
Necktie1.55×Fashion & Accessoires
Jeep Grand Cherokee (WJ)1.87×Cars & Mobility
Snow White (Fables)2.96×Literature
Erie County, New York2.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dateline NBC audience
TraitClusterScore
PatriotismCONSERVATISM1.6
Community OrientationOPEN1.48
Family OrientationCONSERVATISM1.42
SpiritualityBALANCE1.4
IndividualismJOY1.27
Convenience OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Dateline NBC
CountryShare
United States90.8%
Canada3.7%
Australia1.3%

See Dateline NBC audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Dateline NBC have in United States?

Dateline NBC has an estimated audience of 1,214,648 people in United States, concentrated in California and Texas.

What is the gender split and age of Dateline NBC fans?

74.4% of Dateline NBC fans are female, 25.6% are male, with an average age of 45.9 years.

Which brands do Dateline NBC fans like most?

Dateline NBC fans show strongest brand affinity for Israel (2.31×), Pillow (2.17×), and Whataburger (1.69×) over the country average.

Where do Dateline NBC fans live in United States?

Dateline NBC fans in United States are most concentrated in California (reach 108,585), Texas (reach 85,016), and New York (reach 63,144). These three regions account for the largest share of the active audience.

What other brands do Dateline NBC fans also like?

Beyond Dateline NBC itself, the audience over-indexes on Pillow (2.17×), Whataburger (1.69×), 3D printing (1.65×), and JDSU (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dateline NBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.