Dayton, Ohio Audience in United States

Dayton, Ohio logo

Dayton, Ohio has an estimated audience of 1,755,665 people in United States. 54.0% are female, 46.0% are male, average age 37.0. Top regions: Ohio, Texas, California. Top brand affinities: Sinaloa, Pro-Ject, Combat sport, Product design, Panama.

The average Dayton, Ohio fan in United States is 37.0 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Texas, California. Top brand affinities include Sinaloa, Pro-Ject, Combat sport, with strongest over-indexing on Sinaloa (5.65× the country average). Demographically, the Dayton, Ohio audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Dayton, Ohio fans

Demographic split for Dayton, Ohio audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.0
Estimated audience size1,755,665

Audience persona

The typical Dayton, Ohio fan in United States is balanced, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Dayton, Ohio in United States
RegionReachAffinity
Ohio450,9798.34×
Texas206,2611.37×
California93,6830.49×
Minnesota68,1762.71×
Florida65,9970.56×
Illinois61,2431.05×
Maryland60,6942.01×
New York59,4900.61×
Indiana55,9231.74×
Michigan43,7190.95×
Pennsylvania43,4650.74×
Tennessee42,0861.2×
New Jersey38,2400.86×
Virginia36,2600.85×
Kentucky36,1601.64×
Oregon35,5491.77×
Nevada34,6332.04×
Georgia30,6990.57×
North Carolina30,3260.57×
Washington28,8620.82×
Wisconsin23,4660.89×
Missouri22,2270.79×
Arizona19,1020.53×
Colorado15,8560.57×
Iowa15,2861.06×
Massachusetts14,8560.43×
Alabama13,9080.57×
South Carolina13,7520.52×
Louisiana10,9780.48×
Oklahoma9,1220.47×
Kansas8,6990.63×
Utah7,5840.48×
Arkansas7,5820.52×
Connecticut7,5090.43×
West Virginia6,9000.84×
Maine6,8341.09×
Mississippi6,3350.44×
Idaho6,0590.69×
Nebraska5,9190.67×
Washington, District of Columbia5,0820.96×
New Mexico4,6830.53×
Montana4,5490.93×
Hawaii4,4640.59×
Delaware3,9500.82×
Wyoming3,6631.41×
New Hampshire3,3320.48×
South Dakota2,4320.6×
Rhode Island2,1580.39×
North Dakota2,0850.58×
Alaska1,3770.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dayton, Ohio audience
BrandAffinityCategory
Sinaloa5.65×Travel & Leisure
Pro-Ject4.88×Music & Radio
Combat sport1.76×Sports
Product design1.94×Business & Career
Panama2.66×Travel & Leisure
Regional styles of Mexican music2.03×Music & Radio
Captain America (1990 film)3.21×Movies & TV
Bank account1.57×Business & Career
Stamp collecting2.93×Home & Garden
Nasal cavity5×Health
Monogram2.06×Home & Garden
Jesse Plemons1.82×Movies & TV
UK garage2.81×Music & Radio
Kendra Scott1.51×Fashion & Accessoires
Eden Lake4.19×Movies & TV
Northrop Grumman3.09×Business & Career
Notre Dame Fighting Irish football2.44×Sports
Noodle (Gorillaz)1.69×Music & Radio
Acoustic music2.12×Music & Radio
Hipster4.42×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dayton, Ohio audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
Family OrientationCONSERVATISM1.68
Early Adopter MentalityPOWER1.54
Risk AppetiteTHRILL1.32
Sports ActivityPOWER1.31
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Dayton, Ohio
CountryShare
United States94.5%
Canada1.3%
United Kingdom0.8%

See Dayton, Ohio audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Dayton, Ohio have in United States?

Dayton, Ohio has an estimated audience of 1,755,665 people in United States, concentrated in Ohio and Texas.

What is the gender split and age of Dayton, Ohio fans?

54.0% of Dayton, Ohio fans are female, 46.0% are male, with an average age of 37.0 years.

Which brands do Dayton, Ohio fans like most?

Dayton, Ohio fans show strongest brand affinity for Sinaloa (5.65×), Pro-Ject (4.88×), and Combat sport (1.76×) over the country average.

Where do Dayton, Ohio fans live in United States?

Dayton, Ohio fans in United States are most concentrated in Ohio (reach 450,979), Texas (reach 206,261), and California (reach 93,683). These three regions account for the largest share of the active audience.

What other brands do Dayton, Ohio fans also like?

Beyond Dayton, Ohio itself, the audience over-indexes on Pro-Ject (4.88×), Combat sport (1.76×), Product design (1.94×), and Panama (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dayton, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.