Dead Sea Audience in United States

Dead Sea logo

Dead Sea has an estimated audience of 1,885,325 people in United States. 59.0% are female, 41.0% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Nationality, Litter box, Jingoism, JDSU.

The average Dead Sea fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Nationality, Litter box, with strongest over-indexing on Historic site (8.29× the country average). Demographically, the Dead Sea audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Dead Sea fans

Demographic split for Dead Sea audience in United States
MetricValue
Female59.0%
Male41.0%
Average age44.7
Estimated audience size1,885,325

Audience persona

The typical Dead Sea fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Dead Sea in United States
RegionReachAffinity
California211,2301.02×
Texas190,4991.18×
Florida135,7271.06×
New York113,9391.08×
Illinois67,3531.07×
Georgia65,1291.12×
Pennsylvania61,5870.97×
North Carolina59,0691.04×
Ohio54,8900.95×
Virginia52,1961.14×
Michigan50,1981.02×
New Jersey49,6691.04×
Washington44,4481.18×
Massachusetts41,3931.11×
Tennessee40,6331.07×
Indiana35,5631.03×
Arizona33,8090.88×
Maryland33,5901.04×
Missouri30,5961.01×
Colorado29,0120.98×
South Carolina28,5831.01×
Alabama26,8651.02×
Minnesota26,2550.97×
Wisconsin25,4330.9×
Louisiana24,8931.02×
Kentucky23,9711.01×
Oregon23,4191.08×
Oklahoma22,7091.08×
Connecticut19,2881.02×
Utah16,8931×
Nevada15,9620.88×
Arkansas15,8221.02×
Kansas15,5941.05×
Mississippi14,7240.95×
Iowa14,2120.91×
Nebraska9,2130.97×
Hawaii8,7461.08×
Idaho8,5890.91×
West Virginia8,5330.97×
New Hampshire8,1191.09×
New Mexico7,4160.78×
Maine6,5900.98×
Washington, District of Columbia6,5381.15×
Rhode Island5,2020.87×
Montana5,1800.99×
Delaware4,3300.83×
Alaska3,9510.98×
South Dakota3,7430.86×
North Dakota3,5930.93×
Vermont2,9790.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dead Sea audience
BrandAffinityCategory
Historic site8.29×Arts & Culture
Nationality2.23×Politics & Society
Litter box1.54×Pets & Animals
Jingoism1.56×Politics & Society
JDSU2.19×Business & Career
Canis6.81×Pets & Animals
Panama2.4×Travel & Leisure
A Streetcar Named Desire (1951 film)7.24×Movies & TV
Carnival of Souls12.75×Movies & TV
Berenstain Bears4.45×Literature
N1 road (South Africa)2.01×Travel & Leisure
Hipster4.26×Politics & Society
Noodle (Gorillaz)1.52×Music & Radio
Layne Staley2.63×Music & Radio
Corona (band)2.38×Music & Radio
Highland games3.71×Sports
Buying a House2.81×Home & Garden
Governor of Michigan2.96×Politics & Society
Public speaking1.54×Politics & Society
Mathcore3.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dead Sea audience
TraitClusterScore
PatriotismCONSERVATISM1.87
Quality AwarenessPREMIUM1.71
SpiritualityBALANCE1.56
TravellingTHRILL1.46
Early Adopter MentalityPOWER1.32
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Dead Sea
CountryShare
United States22.2%
Israel15.3%
Jordan7.6%

See Dead Sea audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Dead Sea have in United States?

Dead Sea has an estimated audience of 1,885,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Dead Sea fans?

59.0% of Dead Sea fans are female, 41.0% are male, with an average age of 44.7 years.

Which brands do Dead Sea fans like most?

Dead Sea fans show strongest brand affinity for Historic site (8.29×), Nationality (2.23×), and Litter box (1.54×) over the country average.

Where do Dead Sea fans live in United States?

Dead Sea fans in United States are most concentrated in California (reach 211,230), Texas (reach 190,499), and Florida (reach 135,727). These three regions account for the largest share of the active audience.

What other brands do Dead Sea fans also like?

Beyond Dead Sea itself, the audience over-indexes on Nationality (2.23×), Litter box (1.54×), Jingoism (1.56×), and JDSU (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dead Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.