Deadpool (film) Audience in United States

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Deadpool (film) has an estimated audience of 3,411,462 people in United States. 27.8% are female, 72.2% are male, average age 26.7. Top regions: California, Texas, Florida. Top brand affinities: nbc chicago, ABC 7 Chicago, WESH, Graham Greene, richard speight jr.

The average Deadpool (film) fan in United States is 26.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include nbc chicago, ABC 7 Chicago, WESH, with strongest over-indexing on nbc chicago (2.96× the country average). Demographically, the Deadpool (film) audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Extroversion, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Deadpool (film) fans

Demographic split for Deadpool (film) audience in United States
MetricValue
Female27.8%
Male72.2%
Average age26.7
Estimated audience size3,411,462

Audience persona

The typical Deadpool (film) fan in United States is more male, around 26.7 years old, with strong Extroversion tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for Deadpool (film) in United States
RegionReachAffinity
California453,2141.21×
Texas376,4361.28×
Florida235,7691.02×
New York186,9310.98×
Illinois120,2661.06×
Pennsylvania113,5950.99×
Ohio102,9870.98×
Georgia102,7380.98×
North Carolina99,6660.97×
Michigan97,3961.09×
Arizona95,7421.37×
New Jersey86,3200.99×
Virginia75,9880.91×
Washington75,2031.1×
Tennessee64,4530.94×
Indiana62,8791.01×
Missouri58,2771.06×
Colorado58,2211.08×
Massachusetts57,8120.86×
Maryland53,6220.91×
Wisconsin49,8680.97×
South Carolina48,6910.95×
Minnesota47,3790.97×
Alabama46,1900.97×
Oklahoma45,7961.21×
Kentucky45,4091.06×
Oregon40,8781.05×
Louisiana39,8950.91×
Nevada39,7071.2×
Utah36,8891.21×
Connecticut33,1110.97×
Arkansas28,3591.01×
Iowa28,2091×
Kansas28,1231.05×
Mississippi23,9880.85×
New Mexico22,9231.34×
Idaho19,6651.15×
Nebraska17,5521.03×
West Virginia15,3710.97×
Hawaii13,3900.91×
New Hampshire11,9030.89×
Maine11,1380.91×
Rhode Island9,7460.9×
Montana8,8880.94×
Delaware7,2760.77×
South Dakota7,0920.9×
Alaska7,0530.97×
Washington, District of Columbia6,3220.62×
North Dakota6,1800.88×
Wyoming4,8060.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deadpool (film) audience
BrandAffinityCategory
nbc chicago2.96×Movies & TV
ABC 7 Chicago2.04×Movies & TV
WESH2.14×Movies & TV
Graham Greene2.27×Literature
richard speight jr8.95×Movies & TV
Sailor1.63×Travel & Leisure
WFTV1.98×Movies & TV
Consequence (rapper)2.07×Music & Radio
Graham Greene (actor)1.95×
Mike Conley, Jr.2.53×Sports
WSVN1.95×Movies & TV
Nick Jr. (Australia)2.44×Kids & Family
Ken Griffey Jr.1.98×Sports
Vaughn Gittin Jr.8.57×Sports
Nielsen Corporation4.22×Business & Career
Temple Grandin1.62×Literature
Grover Cleveland1.83×Politics & Society
Finding Your Roots2.19×Movies & TV
Fernando Valenzuela2.23×Sports
Jabberwocky (band)1.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deadpool (film) audience
TraitClusterScore
ExtroversionTHRILL1.55
Sports ActivityPOWER1.15
Pet OwnershipJOY1.12
Urban LifestyleOPEN1.05
SustainabilityBALANCE1.03
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Deadpool (film)
CountryShare
United States14.0%
Mexico5.5%
Brazil4.3%

See Deadpool (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Deadpool (film) have in United States?

Deadpool (film) has an estimated audience of 3,411,462 people in United States, concentrated in California and Texas.

What is the gender split and age of Deadpool (film) fans?

27.8% of Deadpool (film) fans are female, 72.2% are male, with an average age of 26.7 years.

Which brands do Deadpool (film) fans like most?

Deadpool (film) fans show strongest brand affinity for nbc chicago (2.96×), ABC 7 Chicago (2.04×), and WESH (2.14×) over the country average.

Where do Deadpool (film) fans live in United States?

Deadpool (film) fans in United States are most concentrated in California (reach 453,214), Texas (reach 376,436), and Florida (reach 235,769). These three regions account for the largest share of the active audience.

What other brands do Deadpool (film) fans also like?

Beyond Deadpool (film) itself, the audience over-indexes on ABC 7 Chicago (2.04×), WESH (2.14×), Graham Greene (2.27×), and richard speight jr (8.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadpool (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.