Dean Lewis Audience in United States

Dean Lewis logo

Dean Lewis has an estimated audience of 392,211 people in United States. 66.4% are female, 33.6% are male, average age 30.7. Top regions: California, Florida, Texas. Top brand affinities: Staycation, Bullion, Tezz, REC TEC Grills, Product design.

The average Dean Lewis fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Staycation, Bullion, Tezz, with strongest over-indexing on Staycation (23.77× the country average). Demographically, the Dean Lewis audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Dean Lewis fans

Demographic split for Dean Lewis audience in United States
MetricValue
Female66.4%
Male33.6%
Average age30.7
Estimated audience size392,211

Audience persona

The typical Dean Lewis fan in United States is more female, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Dean Lewis in United States
RegionReachAffinity
California31,0340.72×
Florida23,6390.89×
Texas21,6060.64×
New York18,6680.85×
Pennsylvania14,2961.08×
Michigan13,5231.32×
Ohio13,4261.11×
North Carolina12,8161.09×
Illinois11,8940.91×
Minnesota11,1091.98×
Massachusetts10,2071.32×
Washington10,0901.28×
Indiana9,2561.29×
New Jersey8,7860.88×
Georgia8,6160.71×
Tennessee7,7920.99×
Virginia7,5170.79×
Missouri7,0001.11×
Utah6,6771.9×
Colorado6,4891.05×
Wisconsin6,2951.07×
Maryland6,1430.91×
Oregon6,0601.35×
Kentucky5,5891.14×
Connecticut5,4921.4×
Arizona5,4780.68×
Oklahoma4,8771.12×
South Carolina4,6350.79×
Iowa4,1441.28×
Kansas3,2981.07×
Idaho3,2651.66×
Alabama2,8500.52×
Louisiana2,7750.55×
Arkansas2,4620.76×
Nevada2,3760.63×
Nebraska1,9390.99×
New Hampshire1,8761.21×
Mississippi1,8340.57×
West Virginia1,6760.92×
Maine1,6721.19×
Rhode Island1,1950.96×
South Dakota1,0911.2×
Montana1,0861×
New Mexico1,0390.53×
Washington, District of Columbia1,0170.86×
Hawaii9070.54×
Delaware8070.75×
North Dakota7830.97×
Vermont7141.04×
Wyoming5520.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dean Lewis audience
BrandAffinityCategory
Staycation23.77×Home & Garden
Bullion33.04×Business & Career
Tezz24.5×Movies & TV
REC TEC Grills41.86×Sports
Product design3.63×Business & Career
Dog breed2.07×Pets & Animals
Home construction1.96×Home & Garden
Guy Fieri5.17×Movies & TV
Combat sport2.05×Sports
Pro-Ject5.1×Music & Radio
JibJab6.65×Internet & Social Media
Goop5.78×Internet & Social Media
Bank account2.49×Business & Career
Whataburger1.74×Food & Beverages
Yahoo Sports Fantasy6.93×
Historic site3.78×Arts & Culture
Home equity1.74×Home & Garden
John Havlicek13.4×Sports
Vocal harmony3.86×Music & Radio
Grinch3.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dean Lewis audience
TraitClusterScore
Luxury OrientationPREMIUM2.62
LGBTQ+ IdentityOPEN1.76
SustainabilityBALANCE1.61
Pet OwnershipJOY1.31
Early Adopter MentalityPOWER1.3
MindfulnessBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Dean Lewis
CountryShare
United States26.7%
Australia12.7%
United Kingdom11.1%

See Dean Lewis audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Dean Lewis have in United States?

Dean Lewis has an estimated audience of 392,211 people in United States, concentrated in California and Florida.

What is the gender split and age of Dean Lewis fans?

66.4% of Dean Lewis fans are female, 33.6% are male, with an average age of 30.7 years.

Which brands do Dean Lewis fans like most?

Dean Lewis fans show strongest brand affinity for Staycation (23.77×), Bullion (33.04×), and Tezz (24.5×) over the country average.

Where do Dean Lewis fans live in United States?

Dean Lewis fans in United States are most concentrated in California (reach 31,034), Florida (reach 23,639), and Texas (reach 21,606). These three regions account for the largest share of the active audience.

What other brands do Dean Lewis fans also like?

Beyond Dean Lewis itself, the audience over-indexes on Bullion (33.04×), Tezz (24.5×), REC TEC Grills (41.86×), and Product design (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dean Lewis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.