De'Anthony Melton Audience in United States
De'Anthony Melton has an estimated audience of 521,556 people in United States. 39.8% are female, 60.2% are male, average age 34.2. Top brand affinities: Mathcore, Goop, Governor of Michigan, Elsword, Grinch.
Top brand affinities include Mathcore, Goop, Governor of Michigan, with strongest over-indexing on Mathcore (12.53× the country average). Demographically, the De'Anthony Melton audience skews more male with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of De'Anthony Melton fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 34.2 |
| Estimated audience size | 521,556 |
Audience persona
The typical De'Anthony Melton fan in United States is more male, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 12.53× | Music & Radio |
| Goop | 8.35× | Internet & Social Media |
| Governor of Michigan | 11.01× | Politics & Society |
| Elsword | 23.61× | Games |
| Grinch | 5.45× | Movies & TV |
| Hipster | 12.75× | Politics & Society |
| Harlow | 14.17× | Travel & Leisure |
| Fairy godmother | 8.88× | Literature |
| Pro-Ject | 4.77× | Music & Radio |
| Wok | 7.47× | Food & Beverages |
| Vocal harmony | 4.96× | Music & Radio |
| Historic site | 4.6× | Arts & Culture |
| No Escape (1994 film) | 11.85× | Movies & TV |
| Google Home | 6.76× | Technology & Electronics |
| Combat sport | 1.64× | Sports |
| La Jolla | 9.09× | Travel & Leisure |
| Hibachi | 7.35× | Food & Beverages |
| Guitarist (magazine) | 9.51× | Music & Radio |
| TV Fanatic | 8.71× | Movies & TV |
| El Paso County, Colorado | 10.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.21 |
| Early Adopter Mentality | POWER | 1.1 |
| Social Media Usage | JOY | 1.04 |
| Extroversion | THRILL | 0.95 |
| Sports Activity | POWER | 0.94 |
| Risk Appetite | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.3% |
| Brazil | 6.9% |
| Canada | 4.2% |
See De'Anthony Melton audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for De'Anthony Melton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.