Death Row Records Audience in United States

Death Row Records logo

Death Row Records has an estimated audience of 347,392 people in United States. 25.9% are female, 74.1% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Magazine (band), Grinch, Graham Greene, 3D printing, Captain America (1990 film).

The average Death Row Records fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Magazine (band), Grinch, Graham Greene, with strongest over-indexing on Magazine (band) (6.26× the country average). Demographically, the Death Row Records audience skews more male with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Record label

Demographics of Death Row Records fans

Demographic split for Death Row Records audience in United States
MetricValue
Female25.9%
Male74.1%
Average age34.6
Estimated audience size347,392

Audience persona

The typical Death Row Records fan in United States is more male, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Magazine (band).

Top regions in United States

Top regions ranked by reach for Death Row Records in United States
RegionReachAffinity
California55,5121.45×
Texas37,0361.24×
Florida23,6131×
New York16,5570.85×
Georgia12,6721.18×
Illinois12,0741.04×
North Carolina11,7961.13×
Ohio11,4701.07×
Pennsylvania10,8890.93×
Michigan9,7081.07×
Arizona8,8121.24×
Tennessee7,7231.11×
Virginia7,7050.91×
New Jersey7,3950.84×
Washington7,2241.04×
Indiana6,7791.07×
South Carolina6,0521.16×
Missouri5,9931.07×
Maryland5,8630.98×
Colorado5,7711.05×
Alabama5,5281.14×
Louisiana5,3481.19×
Massachusetts5,3180.78×
Oklahoma4,9751.29×
Wisconsin4,7960.92×
Kentucky4,5871.05×
Nevada4,5721.36×
Oregon4,4711.12×
Minnesota4,3630.88×
Arkansas3,5511.24×
Mississippi3,3271.16×
Utah2,9610.95×
Connecticut2,8730.82×
Kansas2,8571.04×
Iowa2,6220.92×
New Mexico2,2431.29×
Nebraska1,6770.96×
Idaho1,6140.93×
West Virginia1,4330.89×
Hawaii1,3980.94×
Montana1,0201.06×
New Hampshire9840.72×
Maine9580.77×
Rhode Island8940.81×
Washington, District of Columbia8290.79×
Delaware7890.82×
South Dakota6340.79×
North Dakota6310.88×
Alaska5420.73×
Vermont3690.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Death Row Records audience
BrandAffinityCategory
Magazine (band)6.26×Music & Radio
Grinch3.74×Movies & TV
Graham Greene5.56×Literature
3D printing2.27×Technology & Electronics
Captain America (1990 film)3.88×Movies & TV
Litter box1.78×Pets & Animals
Jingoism1.59×Politics & Society
Historic site2.93×Arts & Culture
Racing1.76×Cars & Mobility
Vocal harmony2.88×Music & Radio
Goop3.35×Internet & Social Media
Google Photos1.5×Technology & Electronics
Governor of Michigan4.45×Politics & Society
Monmouth County, New Jersey5.86×Travel & Leisure
Home staging3.09×Home & Garden
Wok3.76×Food & Beverages
Chili con carne4.63×Food & Beverages
Nick Jr. (Australia)4.81×Kids & Family
NBC10 Philadelphia4.51×Movies & TV
Pro-Ject2.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Death Row Records audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.61
Risk AppetiteTHRILL1.4
TraditionCONSERVATISM1.39
Early Adopter MentalityPOWER1.28
ExtroversionTHRILL1.27
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Death Row Records
CountryShare
United States52.8%
United Kingdom6.5%
Brazil5.6%

See Death Row Records audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Death Row Records have in United States?

Death Row Records has an estimated audience of 347,392 people in United States, concentrated in California and Texas.

What is the gender split and age of Death Row Records fans?

25.9% of Death Row Records fans are female, 74.1% are male, with an average age of 34.6 years.

Which brands do Death Row Records fans like most?

Death Row Records fans show strongest brand affinity for Magazine (band) (6.26×), Grinch (3.74×), and Graham Greene (5.56×) over the country average.

Where do Death Row Records fans live in United States?

Death Row Records fans in United States are most concentrated in California (reach 55,512), Texas (reach 37,036), and Florida (reach 23,613). These three regions account for the largest share of the active audience.

What other brands do Death Row Records fans also like?

Beyond Death Row Records itself, the audience over-indexes on Grinch (3.74×), Graham Greene (5.56×), 3D printing (2.27×), and Captain America (1990 film) (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Row Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.