Decade Audience in United States
Decade has an estimated audience of 1,336,586 people in United States. 50.4% are female, 49.6% are male, average age 40.5. Top brand affinities: Dog breed, Personality, Nationality, A Streetcar Named Desire (1951 film), Nia Jax.
Top brand affinities include Dog breed, Personality, Nationality, with strongest over-indexing on Dog breed (5.21× the country average). Demographically, the Decade audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Decade fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 40.5 |
| Estimated audience size | 1,336,586 |
Audience persona
The typical Decade fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 5.21× | Pets & Animals |
| Personality | 13.63× | Business & Career |
| Nationality | 4.38× | Politics & Society |
| A Streetcar Named Desire (1951 film) | 22.02× | Movies & TV |
| Nia Jax | 17.43× | Sports |
| Cryptic crossword | 26.25× | Technology & Electronics |
| Celtic mythology | 15.76× | Arts & Culture |
| Home construction | 1.9× | Home & Garden |
| Minnesota | 1.74× | Travel & Leisure |
| The Halal Guys | 5.44× | Food & Beverages |
| Corona (band) | 4.46× | Music & Radio |
| Monogram | 2.96× | Home & Garden |
| Kelli O'Hara | 13.32× | Movies & TV |
| Goop | 4.02× | Internet & Social Media |
| Google Photos | 1.74× | Technology & Electronics |
| Grinch | 2.64× | Movies & TV |
| Justice | 1.83× | Politics & Society |
| Home staging | 3.32× | Home & Garden |
| Valhalla Rising (film) | 18.14× | Movies & TV |
| Solitaire Journey | 20× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.55 |
| Tradition | CONSERVATISM | 1.37 |
| Design Affinity | PREMIUM | 1.24 |
| Urban Lifestyle | OPEN | 1.18 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.3% |
| Japan | 13.0% |
| India | 6.3% |
See Decade audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Decade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.