Defying Gravity (TV series) Audience in United States

Defying Gravity (TV series) logo

Defying Gravity (TV series) has an estimated audience of 652,438 people in United States. 49.9% are female, 50.1% are male, average age 40.8. Top regions: North Carolina, California, Texas. Top brand affinities: Hebe, Israel, Governor of Michigan, Goop, Wok.

The average Defying Gravity (TV series) fan in United States is 40.8 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Texas. Top brand affinities include Hebe, Israel, Governor of Michigan, with strongest over-indexing on Hebe (7.31× the country average). Demographically, the Defying Gravity (TV series) audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Defying Gravity (TV series) fans

Demographic split for Defying Gravity (TV series) audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.8
Estimated audience size652,438

Audience persona

The typical Defying Gravity (TV series) fan in United States is balanced, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Defying Gravity (TV series) in United States
RegionReachAffinity
North Carolina90,7544.62×
California69,6220.97×
Texas43,0430.77×
New York42,3641.16×
Florida40,8650.93×
Pennsylvania26,7431.22×
Illinois23,8011.1×
New Jersey20,8121.25×
Ohio20,0461×
Virginia19,3751.22×
Georgia19,3460.96×
Massachusetts17,4131.35×
Michigan16,1030.94×
Washington13,9211.06×
Maryland12,0781.08×
Tennessee11,6420.89×
Indiana11,1750.94×
South Carolina10,3791.06×
Colorado9,9860.97×
Minnesota9,6291.03×
Missouri9,5940.91×
Wisconsin9,0900.93×
Connecticut8,1051.24×
Utah7,5031.28×
Arizona7,2520.54×
Oregon7,0090.94×
Louisiana6,9940.83×
Kentucky6,9040.84×
Oklahoma5,4260.75×
Iowa5,2590.98×
Alabama5,0030.55×
Nevada4,5450.72×
Kansas4,3770.85×
Arkansas3,9780.74×
Nebraska3,8001.16×
Mississippi3,7110.69×
Hawaii3,0511.09×
Idaho2,8020.86×
New Hampshire2,6011.01×
Rhode Island2,4601.18×
Washington, District of Columbia2,3831.21×
West Virginia2,1930.72×
Maine2,1790.93×
New Mexico1,8820.58×
Delaware1,4810.82×
Montana1,2570.69×
Vermont1,0970.96×
South Dakota1,0680.71×
North Dakota9740.73×
Alaska6390.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Defying Gravity (TV series) audience
BrandAffinityCategory
Hebe7.31×Home & Garden
Israel2×Travel & Leisure
Governor of Michigan6.84×Politics & Society
Goop4.71×Internet & Social Media
Wok5.25×Food & Beverages
Hipster7.09×Politics & Society
Grinch2.91×Movies & TV
Elsword11.22×Games
Vocal harmony2.83×Music & Radio
Stamp collecting2.93×Home & Garden
headspace5.7×Health
Hibachi4.77×Food & Beverages
Google Home3.87×Technology & Electronics
Kendra Scott1.75×Fashion & Accessoires
Zoo Tycoon (series)11.22×Games
Cherish (group)6.05×Music & Radio
Grace Slick4.78×Music & Radio
TV Fanatic5.57×Movies & TV
El Paso County, Colorado6.61×Travel & Leisure
Buying and Selling Real Estate3.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Defying Gravity (TV series) audience
TraitClusterScore
Family OrientationCONSERVATISM1.39
DIY MentalityTHRILL1.38
Risk AppetiteTHRILL1.36
Need for SecurityCONSERVATISM1.3
Social Media UsageJOY1.29
LGBTQ+ IdentityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Defying Gravity (TV series)
CountryShare
United States47.2%
Japan19.9%
United Kingdom10.6%

See Defying Gravity (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Defying Gravity (TV series) have in United States?

Defying Gravity (TV series) has an estimated audience of 652,438 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Defying Gravity (TV series) fans?

49.9% of Defying Gravity (TV series) fans are female, 50.1% are male, with an average age of 40.8 years.

Which brands do Defying Gravity (TV series) fans like most?

Defying Gravity (TV series) fans show strongest brand affinity for Hebe (7.31×), Israel (2×), and Governor of Michigan (6.84×) over the country average.

Where do Defying Gravity (TV series) fans live in United States?

Defying Gravity (TV series) fans in United States are most concentrated in North Carolina (reach 90,754), California (reach 69,622), and Texas (reach 43,043). These three regions account for the largest share of the active audience.

What other brands do Defying Gravity (TV series) fans also like?

Beyond Defying Gravity (TV series) itself, the audience over-indexes on Israel (2×), Governor of Michigan (6.84×), Goop (4.71×), and Wok (5.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Defying Gravity (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.