A data profile of the people who buy, follow and care about Dermot Kennedy in United States — modelled from more than twelve digital signal sources. Dermot Kennedy has an estimated audience of 340,585 people in United States.
The average Dermot Kennedy fan in United States is 37.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Massachusetts.
Top brand affinities include David Harbour, Placebo (band), The Hives, with strongest over-indexing on David Harbour (9.04× the country average).
Demographically, the Dermot Kennedy audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dermot Kennedy fan in United States is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for David Harbour.
The key figures that characterise the Dermot Kennedy profile in United States.
57.9% are female, 42.1% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 37.4 |
| Estimated audience size | 340,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 17% | |
| 50+ | 22% |
of the worldwide Dermot Kennedy audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 27.5% |
| United States | 21.9% |
| Germany | 14.4% |
Where the Dermot Kennedy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~20K | 2.96× | |
| 02 | New Hampshire | ~2K | 2.10× | |
| 03 | Indiana | ~10K | 1.86× | |
| 04 | Colorado | ~8K | 1.62× | |
| 05 | Maine | ~2K | 1.56× | |
| 06 | Rhode Island | ~1K | 1.39× | |
| 07 | Tennessee | ~8K | 1.35× | |
| 08 | Vermont | <1K | 1.31× | |
| 09 | Illinois | ~10K | 1.26× | |
| 10 | Washington, District of Columbia | ~1K | 1.23× | |
| 11 | Minnesota | ~5K | 1.21× | |
| 12 | New York | ~20K | 1.20× | |
| 13 | Connecticut | ~4K | 1.19× | |
| 14 | Wisconsin | ~5K | 1.14× | |
| 15 | Delaware | <1K | 1.11× | |
| 16 | Michigan | ~8K | 1.09× | |
| 17 | Utah | ~3K | 1.09× | |
| 18 | Oregon | ~4K | 1.05× | |
| 19 | Washington | ~6K | 1.02× | |
| 20 | Montana | <1K | 1.02× | |
| 21 | Pennsylvania | ~10K | 0.98× | |
| 22 | Idaho | ~1K | 0.93× | |
| 23 | Nebraska | ~1K | 0.92× | |
| 24 | Alaska | <1K | 0.92× | |
| 25 | North Dakota | <1K | 0.92× | |
| 26 | South Dakota | <1K | 0.90× | |
| 27 | Iowa | ~2K | 0.88× | |
| 28 | North Carolina | ~8K | 0.87× | |
| 29 | New Jersey | ~7K | 0.87× | |
| 30 | Ohio | ~8K | 0.86× | |
| 31 | Virginia | ~6K | 0.86× | |
| 32 | Missouri | ~4K | 0.83× | |
| 33 | Kentucky | ~3K | 0.83× | |
| 34 | Arizona | ~5K | 0.82× | |
| 35 | Maryland | ~4K | 0.81× | |
| 36 | Georgia | ~7K | 0.80× | |
| 37 | Oklahoma | ~3K | 0.80× | |
| 38 | South Carolina | ~4K | 0.79× | |
| 39 | Alabama | ~3K | 0.78× | |
| 40 | West Virginia | ~1K | 0.78× | |
| 41 | Kansas | ~2K | 0.76× | |
| 42 | Nevada | ~2K | 0.74× | |
| 43 | Arkansas | ~2K | 0.73× | |
| 44 | Hawaii | <1K | 0.72× | |
| 45 | Louisiana | ~3K | 0.70× | |
| 46 | New Mexico | ~1K | 0.70× | |
| 47 | Mississippi | ~2K | 0.69× | |
| 48 | California | ~20K | 0.68× | |
| 49 | Florida | ~10K | 0.64× | |
| 50 | Texas | ~10K | 0.58× |
The strongest cross-interests of the Dermot Kennedy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ella Henderson | Music & Radio | 58.33× | ||
| 02 | Placebo (band) | Music & Radio | 28.19× | ||
| 03 | The Hives | Music & Radio | 14.32× | ||
| 04 | Florence and the Machine | Music & Radio | 12.14× | ||
| 05 | David Harbour | Movies & TV | 9.04× | ||
| 06 | Ariel Winter | Movies & TV | 8.44× | ||
| 07 | Adam DeVine | Movies & TV | 7.85× | ||
| 08 | Mumford & Sons | Music & Radio | 7.37× | ||
| 09 | Jack White | Movies & TV | 6.83× | ||
| 10 | Tame Impala | Music & Radio | 6.22× | ||
| 11 | Rebecca Ferguson | Movies & TV | 5.16× | ||
| 12 | Kelly Osbourne | Music & Radio | 3.23× | ||
| 13 | Hailee Steinfeld | Movies & TV | 2.96× | ||
| 14 | Millie Bobby Brown | Movies & TV | 2.77× | ||
| 15 | Discount stores | Shopping | 1.70× | ||
| 16 | Trader Joe's | Shopping | 1.67× | ||
| 17 | Taylor Swift | Music & Radio | 1.65× | ||
| 18 | Airbnb | Travel & Leisure | 1.58× | ||
| 19 | IKEA | Home & Garden | 1.51× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.52× | |
| Tradition | CONSERVATISM | 1.46× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Luxury Orientation | PREMIUM | 0.93× |
Dermot Kennedy has an estimated audience of 340,585 people in United States, concentrated in California and New York.
57.9% of Dermot Kennedy fans are female, 42.1% are male, with an average age of 37.4 years.
Dermot Kennedy fans show strongest brand affinity for David Harbour (9.04×), Placebo (band) (28.19×), and The Hives (14.32×) over the country average.
Dermot Kennedy fans in United States are most concentrated in California (reach ~20K), New York (reach ~20K), and Massachusetts (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Dermot Kennedy itself, the audience over-indexes on Placebo (band) (28.19×), The Hives (14.32×), Ella Henderson (58.33×), and Ariel Winter (8.44×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dermot Kennedy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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