Derrick Jones Jr. Audience in United States
Derrick Jones Jr. has an estimated audience of 380,297 people in United States. 39.6% are female, 60.4% are male, average age 34.5. Top brand affinities: Mathcore, Goop, Governor of Michigan, Grinch, Elsword.
Top brand affinities include Mathcore, Goop, Governor of Michigan, with strongest over-indexing on Mathcore (15.68× the country average). Demographically, the Derrick Jones Jr. audience skews more male with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Derrick Jones Jr. fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 34.5 |
| Estimated audience size | 380,297 |
Audience persona
The typical Derrick Jones Jr. fan in United States is more male, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 15.68× | Music & Radio |
| Goop | 10.44× | Internet & Social Media |
| Governor of Michigan | 13.77× | Politics & Society |
| Grinch | 6.83× | Movies & TV |
| Elsword | 27.17× | Games |
| Hipster | 15.94× | Politics & Society |
| Harlow | 17.66× | Travel & Leisure |
| Fairy godmother | 11.08× | Literature |
| Wok | 9.36× | Food & Beverages |
| Vocal harmony | 6.21× | Music & Radio |
| Historic site | 5.68× | Arts & Culture |
| No Escape (1994 film) | 14.8× | Movies & TV |
| Google Home | 8.46× | Technology & Electronics |
| La Jolla | 11.38× | Travel & Leisure |
| Hibachi | 9.18× | Food & Beverages |
| Guitarist (magazine) | 11.87× | Music & Radio |
| TV Fanatic | 10.86× | Movies & TV |
| El Paso County, Colorado | 12.59× | Travel & Leisure |
| Combat sport | 1.54× | Sports |
| Pro-Ject | 3.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.31 |
| Early Adopter Mentality | POWER | 1.15 |
| Social Media Usage | JOY | 1.06 |
| Extroversion | THRILL | 1.01 |
| Luxury Orientation | PREMIUM | 0.97 |
| Risk Appetite | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.5% |
| Brazil | 5.7% |
| Canada | 4.9% |
See Derrick Jones Jr. audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Derrick Jones Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.