Deshaun Watson Audience in United States

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Deshaun Watson has an estimated audience of 3,090,703 people in United States. 43.6% are female, 56.4% are male, average age 36.2. Top regions: Ohio, Texas, California. Top brand affinities: Goop, Elsword, Grinch, Governor of Michigan, Alaska.

The average Deshaun Watson fan in United States is 36.2 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Texas, California. Top brand affinities include Goop, Elsword, Grinch, with strongest over-indexing on Goop (5.63× the country average). Demographically, the Deshaun Watson audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Deshaun Watson fans

Demographic split for Deshaun Watson audience in United States
MetricValue
Female43.6%
Male56.4%
Average age36.2
Estimated audience size3,090,703

Audience persona

The typical Deshaun Watson fan in United States is more male, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Deshaun Watson in United States
RegionReachAffinity
Ohio496,5895.22×
Texas308,6851.16×
California255,1100.75×
Florida190,0820.91×
New York158,5480.92×
Pennsylvania149,1781.43×
Georgia108,7981.14×
Illinois105,5401.03×
North Carolina100,4921.08×
Virginia90,5331.2×
Michigan87,9531.09×
South Carolina79,7411.71×
New Jersey74,4230.95×
Maryland74,0061.39×
Tennessee60,6710.98×
Massachusetts56,5540.93×
Indiana56,0410.99×
Washington53,4160.86×
Colorado50,8071.04×
Missouri48,2510.97×
Arizona48,2210.76×
Wisconsin47,9031.03×
Minnesota46,5911.05×
Kentucky39,5481.02×
Louisiana38,4430.96×
Alabama35,3490.82×
Oklahoma27,7350.81×
Connecticut27,6340.89×
Kansas27,1021.11×
Oregon24,5110.69×
Nevada24,4760.82×
Mississippi21,0340.83×
Iowa20,4220.8×
Arkansas17,3530.68×
Utah16,5160.6×
West Virginia15,3421.07×
Nebraska11,7300.76×
Washington, District of Columbia11,4201.23×
New Mexico10,1920.66×
Idaho9,8200.63×
New Hampshire9,4250.77×
Hawaii9,2760.7×
Delaware8,1600.96×
Maine7,9770.72×
Rhode Island7,8820.8×
Montana6,0920.71×
South Dakota5,4000.76×
North Dakota5,1180.81×
Vermont3,6630.68×
Alaska3,6230.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deshaun Watson audience
BrandAffinityCategory
Goop5.63×Internet & Social Media
Elsword16.91×Games
Grinch3.84×Movies & TV
Governor of Michigan7.03×Politics & Society
Alaska1.59×Travel & Leisure
Graham Greene (actor)5.66×
Mathcore6.93×Music & Radio
Wok5.4×Food & Beverages
Hipster7.47×Politics & Society
Google Home4.57×Technology & Electronics
Vocal harmony3.11×Music & Radio
Harlow8.04×Travel & Leisure
No Escape (1994 film)7.71×Movies & TV
Nebraska1.78×Travel & Leisure
Fairy godmother4.84×Literature
Hibachi5.03×Food & Beverages
Ken Griffey Jr.5×Sports
Grover Cleveland5.5×Politics & Society
Guitarist (magazine)6.92×Music & Radio
Noodle (Gorillaz)2.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deshaun Watson audience
TraitClusterScore
ExtroversionTHRILL1.15
PatriotismCONSERVATISM1.06
Social Media UsageJOY1.03
Sports ActivityPOWER1.02
Risk AppetiteTHRILL1.01
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Deshaun Watson
CountryShare
United States87.2%
Canada3.1%
China1.7%

See Deshaun Watson audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Deshaun Watson have in United States?

Deshaun Watson has an estimated audience of 3,090,703 people in United States, concentrated in Ohio and Texas.

What is the gender split and age of Deshaun Watson fans?

43.6% of Deshaun Watson fans are female, 56.4% are male, with an average age of 36.2 years.

Which brands do Deshaun Watson fans like most?

Deshaun Watson fans show strongest brand affinity for Goop (5.63×), Elsword (16.91×), and Grinch (3.84×) over the country average.

Where do Deshaun Watson fans live in United States?

Deshaun Watson fans in United States are most concentrated in Ohio (reach 496,589), Texas (reach 308,685), and California (reach 255,110). These three regions account for the largest share of the active audience.

What other brands do Deshaun Watson fans also like?

Beyond Deshaun Watson itself, the audience over-indexes on Elsword (16.91×), Grinch (3.84×), Governor of Michigan (7.03×), and Alaska (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deshaun Watson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.