Dessert bar Audience in United States

Dessert bar logo

Dessert bar has an estimated audience of 1,456,215 people in United States. 75.2% are female, 24.8% are male, average age 35.7. Top regions: New York, California, Texas. Top brand affinities: Cam Ward, Historic site, Halsey, Oregon, Jingoism, Staycation.

The average Dessert bar fan in United States is 35.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Cam Ward, Historic site, Halsey, Oregon, with strongest over-indexing on Cam Ward (4.46× the country average). Demographically, the Dessert bar audience skews more female with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Dessert bar fans

Demographic split for Dessert bar audience in United States
MetricValue
Female75.2%
Male24.8%
Average age35.7
Estimated audience size1,456,215

Audience persona

The typical Dessert bar fan in United States is more female, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for Dessert bar in United States
RegionReachAffinity
New York153,5641.89×
California122,2240.76×
Texas96,3810.77×
North Carolina87,4162×
Florida57,4940.58×
South Carolina47,0202.15×
Wisconsin44,4712.03×
Minnesota40,5471.94×
Georgia39,3210.88×
Illinois39,0090.8×
Virginia37,7551.06×
Washington36,6571.25×
Massachusetts32,6371.14×
Michigan32,6150.86×
Pennsylvania31,0180.63×
New Jersey30,9790.84×
Ohio26,4130.59×
Arizona25,6260.86×
Colorado25,1811.1×
Tennessee24,5530.84×
Missouri21,9440.93×
Iowa17,4491.45×
Indiana17,0930.64×
Maryland17,0300.68×
Oregon16,1410.97×
Oklahoma15,2820.95×
Louisiana13,3220.71×
Utah12,9200.99×
Arkansas12,5011.04×
Nevada12,4780.89×
Kentucky12,3660.68×
Alabama10,7830.53×
Maine10,0921.93×
Connecticut9,8780.68×
Nebraska9,1991.26×
Mississippi7,6870.64×
Kansas7,5510.66×
Hawaii6,4521.03×
South Dakota5,4491.62×
Idaho5,1650.71×
Washington, District of Columbia5,1461.18×
North Dakota4,5861.53×
New Hampshire4,5200.79×
Rhode Island4,0220.87×
Montana3,8360.95×
New Mexico3,5400.48×
West Virginia3,1190.46×
Vermont2,3570.92×
Alaska2,2540.72×
Delaware1,9930.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dessert bar audience
BrandAffinityCategory
Cam Ward4.46×Sports
Historic site4.88×Arts & Culture
Halsey, Oregon7.49×Travel & Leisure
Jingoism1.52×Politics & Society
Staycation2.12×Home & Garden
Layne Staley3.96×Music & Radio
Goop3.35×Internet & Social Media
Nebraska Cornhuskers football2.23×Sports
JDSU1.84×Business & Career
Home staging3.14×Home & Garden
Jesse Plemons2.06×Movies & TV
Vocal harmony2.7×Music & Radio
Waterford5.23×Travel & Leisure
Grinch2.31×Movies & TV
Kento Yamazaki6.21×Movies & TV
Electrolyte2.56×Health
Regional styles of Mexican music1.54×Music & Radio
Governor of Michigan3.99×Politics & Society
Fairy godmother4.01×Literature
Wikia1.73×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dessert bar audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
Community OrientationOPEN1.51
Pet OwnershipJOY1.5
Price SensitivityPREMIUM1.45
Design AffinityPREMIUM1.33
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Dessert bar
CountryShare
United States33.8%
Japan12.5%
United Kingdom7.2%

See Dessert bar audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Dessert bar have in United States?

Dessert bar has an estimated audience of 1,456,215 people in United States, concentrated in New York and California.

What is the gender split and age of Dessert bar fans?

75.2% of Dessert bar fans are female, 24.8% are male, with an average age of 35.7 years.

Which brands do Dessert bar fans like most?

Dessert bar fans show strongest brand affinity for Cam Ward (4.46×), Historic site (4.88×), and Halsey, Oregon (7.49×) over the country average.

Where do Dessert bar fans live in United States?

Dessert bar fans in United States are most concentrated in New York (reach 153,564), California (reach 122,224), and Texas (reach 96,381). These three regions account for the largest share of the active audience.

What other brands do Dessert bar fans also like?

Beyond Dessert bar itself, the audience over-indexes on Historic site (4.88×), Halsey, Oregon (7.49×), Jingoism (1.52×), and Staycation (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dessert bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.