Dierks Bentley Audience in United States

Dierks Bentley logo

Dierks Bentley has an estimated audience of 1,548,573 people in United States. 58.0% are female, 42.0% are male, average age 39.6. Top regions: Tennessee, Texas, New York. Top brand affinities: Shania Twain, Kia Sportage, Willie Nelson, Capital One, Chris Stapleton.

The average Dierks Bentley fan in United States is 39.6 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Texas, New York. Top brand affinities include Shania Twain, Kia Sportage, Willie Nelson, with strongest over-indexing on Shania Twain (23.63× the country average). Demographically, the Dierks Bentley audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Dierks Bentley fans

Demographic split for Dierks Bentley audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.6
Estimated audience size1,548,573

Audience persona

The typical Dierks Bentley fan in United States is more female, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for Shania Twain.

Top regions in United States

Top regions ranked by reach for Dierks Bentley in United States
RegionReachAffinity
Tennessee81,1192.61×
Texas80,1940.6×
New York73,3480.85×
California65,9300.39×
Florida58,1410.55×
Ohio46,8120.98×
Pennsylvania44,0200.84×
Colorado43,7011.79×
North Carolina39,8400.86×
Michigan39,2040.97×
Illinois38,3770.74×
Arizona38,2621.21×
Indiana37,5511.33×
Georgia36,6760.77×
South Carolina33,4341.44×
Missouri32,1391.29×
Massachusetts29,8510.98×
Virginia28,6140.76×
Wisconsin27,7821.19×
Minnesota24,2181.09×
Kentucky23,6921.22×
New Jersey21,4220.54×
Alabama19,7810.91×
Louisiana19,6610.98×
Arkansas18,7661.47×
Maryland17,9020.67×
Oklahoma17,1271×
Iowa16,7991.32×
New Mexico15,8782.04×
Washington14,4940.47×
Connecticut14,2860.92×
Kansas13,3321.09×
Nebraska12,0241.55×
Mississippi10,7720.84×
Nevada10,3240.69×
Utah10,3230.74×
Oregon9,3420.53×
Idaho8,9661.15×
New Hampshire8,4441.38×
Montana8,3711.95×
West Virginia5,8010.8×
Rhode Island4,6570.94×
North Dakota4,5311.42×
Maine4,4750.81×
South Dakota3,1020.87×
Washington, District of Columbia2,7070.58×
Delaware2,5490.6×
Vermont2,2020.81×
Wyoming2,0090.88×
Hawaii1,4400.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dierks Bentley audience
BrandAffinityCategory
Shania Twain23.63×Music & Radio
Kia Sportage22.86×Cars & Mobility
Willie Nelson8.9×Music & Radio
Capital One3.37×Business & Career
Chris Stapleton12.47×Music & Radio
Jack in the Box5.4×Food & Beverages
Google Maps3.18×Internet & Social Media
Arby's5.2×Food & Beverages
Alan Jackson11.03×Music & Radio
Billy Ray Cyrus11.69×Music & Radio
Indeed.com2.63×Business & Career
Houston Astros5.32×Sports
Circle K4.4×Shopping
AccuWeather3.98×Home & Garden
Jason Aldean10.5×Music & Radio
Honda HR-V15.24×Cars & Mobility
Military press12.73×Sports
Waylon Jennings12.2×Music & Radio
Aaron Rodgers3.7×Sports
Darius Rucker13.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dierks Bentley audience
TraitClusterScore
ExtroversionTHRILL1.33
TraditionCONSERVATISM1.29
DIY MentalityTHRILL1.22
Sports ActivityPOWER1.19
Community OrientationOPEN1.16
PatriotismCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Dierks Bentley
CountryShare
United States89.0%
Canada4.9%
United Kingdom2.3%

See Dierks Bentley audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Dierks Bentley have in United States?

Dierks Bentley has an estimated audience of 1,548,573 people in United States, concentrated in Tennessee and Texas.

What is the gender split and age of Dierks Bentley fans?

58.0% of Dierks Bentley fans are female, 42.0% are male, with an average age of 39.6 years.

Which brands do Dierks Bentley fans like most?

Dierks Bentley fans show strongest brand affinity for Shania Twain (23.63×), Kia Sportage (22.86×), and Willie Nelson (8.9×) over the country average.

Where do Dierks Bentley fans live in United States?

Dierks Bentley fans in United States are most concentrated in Tennessee (reach 81,119), Texas (reach 80,194), and New York (reach 73,348). These three regions account for the largest share of the active audience.

What other brands do Dierks Bentley fans also like?

Beyond Dierks Bentley itself, the audience over-indexes on Kia Sportage (22.86×), Willie Nelson (8.9×), Capital One (3.37×), and Chris Stapleton (12.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dierks Bentley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.