Rascasse Audience Intelligence

Dierks Bentley Audience in United States

A data profile of the people who buy, follow and care about Dierks Bentley in United States — modelled from more than twelve digital signal sources. Dierks Bentley has an estimated audience of 1,401,075 people in United States.

#51among Country music in United States#3827among Person in United States#2259in Music & Radio

The average Dierks Bentley fan in United States is 39.6 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Texas, New York.

Top brand affinities include Willie Nelson, Chris Stapleton, Toby Keith, with strongest over-indexing on Willie Nelson (8.51× the country average).

Demographically, the Dierks Bentley audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dierks Bentley fan in United States is more female, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Willie Nelson.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dierks Bentley profile in United States.

Audience size
1.4M
in United States
Gender
58.0%♀
42.0% male
Age
39.6
average years
Country rank
#18677
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dierks Bentley fans

58.0% are female, 42.0% are male, average age 39.6.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Dierks Bentley audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.6
Estimated audience size1,401,075
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Dierks Bentley audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

88.0%

of the worldwide Dierks Bentley audience comes from United States.

Worldwide audience distribution share by country for Dierks Bentley
CountryShare
United States88.0%
Canada5.0%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dierks Bentley audience in United States is strongest.

Fig. 05

Top regions by affinity

Dierks Bentley fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~80K2.48×
02Arkansas~30K2.16×
03Montana~8K1.94×
04South Dakota~7K1.91×
05New Mexico~10K1.72×
06Idaho~10K1.51×
07Colorado~40K1.50×
08Iowa~20K1.45×
09Indiana~40K1.35×
10Nebraska~10K1.30×
11Wisconsin~30K1.25×
12North Dakota~4K1.25×
13New Hampshire~8K1.23×
14South Carolina~30K1.21×
15Kentucky~20K1.18×
16Arizona~40K1.17×
17Missouri~30K1.14×
18West Virginia~8K1.14×
19Kansas~10K1.09×
20Oklahoma~20K1.07×
21North Carolina~50K1.06×
22Ohio~50K1.03×
23Minnesota~20K1.02×
24Virginia~40K0.99×
25Alabama~20K0.98×
26Utah~10K0.96×
27Mississippi~10K0.93×
28Michigan~40K0.88×
29Rhode Island~4K0.87×
30Louisiana~20K0.85×
31Pennsylvania~40K0.84×
32Massachusetts~30K0.84×
33Maine~5K0.84×
34Vermont~2K0.84×
35Connecticut~10K0.83×
36New York~70K0.78×
37New Jersey~30K0.78×
38Washington~20K0.76×
39Nevada~10K0.72×
40Delaware~3K0.71×
41Georgia~30K0.69×
42Illinois~40K0.68×
43Alaska~2K0.65×
44Washington, District of Columbia~3K0.63×
45Maryland~20K0.61×
46Texas~70K0.56×
47Florida~60K0.56×
48Oregon~9K0.53×
49Hawaii~3K0.49×
50California~60K0.34×
Fig. 06

Affinity by region

Affinity by region — Dierks Bentley, United States
0.34×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dierks Bentley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dierks Bentley audience
#·InterestCategoryAffinity×
01Military pressSports14.07×
02Florida Georgia LineMusic & Radio13.93×
03Hank WilliamsMusic & Radio13.11×
04Waylon JenningsMusic & Radio12.10×
05Dwight YoakamMusic & Radio11.50×
06Kacey MusgravesMusic & Radio11.44×
07Chris StapletonMusic & Radio11.31×
08Toby KeithMusic & Radio10.68×
09Billy Ray CyrusMusic & Radio10.59×
10Alan JacksonMusic & Radio9.70×
11Jason AldeanMusic & Radio9.10×
12Willie NelsonMusic & Radio8.51×
13Tim McGrawMusic & Radio8.25×
14Shania TwainMusic & Radio8.15×
15Keith UrbanMusic & Radio7.34×
16Johnny CashMusic & Radio6.71×
17Carrie UnderwoodMusic & Radio5.95×
18Jack in the BoxFood & Beverages3.77×
19Arby'sFood & Beverages3.53×
20Britney SpearsMusic & Radio2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dierks Bentley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dierks Bentley audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
TraditionCONSERVATISM1.52×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dierks Bentley audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Luxury OrientationPREMIUM0.81×
Urban LifestyleOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dierks Bentley have in United States?

Dierks Bentley has an estimated audience of 1,401,075 people in United States, concentrated in Tennessee and Texas.

02

What is the gender split and age of Dierks Bentley fans?

58.0% of Dierks Bentley fans are female, 42.0% are male, with an average age of 39.6 years.

03

Which brands do Dierks Bentley fans like most?

Dierks Bentley fans show strongest brand affinity for Willie Nelson (8.51×), Chris Stapleton (11.31×), and Toby Keith (10.68×) over the country average.

04

Where do Dierks Bentley fans live in United States?

Dierks Bentley fans in United States are most concentrated in Tennessee (reach ~80K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Dierks Bentley fans also like?

Beyond Dierks Bentley itself, the audience over-indexes on Chris Stapleton (11.31×), Toby Keith (10.68×), Alan Jackson (9.7×), and Kacey Musgraves (11.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dierks Bentley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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