Digital nomad Audience in United States
Digital nomad has an estimated audience of 1,159,397 people in United States. 53.3% are female, 46.7% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Natural rubber, Bank account, Product design, Home construction.
The average Digital nomad fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Natural rubber, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Digital nomad audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Digital nomad fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 36.1 |
| Estimated audience size | 1,159,397 |
Audience persona
The typical Digital nomad fan in United States is balanced, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 194,773 | 1.53× |
| Texas | 108,447 | 1.09× |
| New York | 94,081 | 1.45× |
| Florida | 93,551 | 1.19× |
| Georgia | 45,696 | 1.28× |
| Illinois | 44,277 | 1.15× |
| North Carolina | 41,605 | 1.19× |
| Washington | 37,721 | 1.62× |
| Virginia | 37,530 | 1.33× |
| Pennsylvania | 35,949 | 0.92× |
| New Jersey | 34,386 | 1.17× |
| Massachusetts | 32,388 | 1.42× |
| Ohio | 27,961 | 0.78× |
| Maryland | 26,524 | 1.33× |
| Arizona | 25,763 | 1.09× |
| Michigan | 25,756 | 0.85× |
| Colorado | 23,833 | 1.3× |
| Tennessee | 21,359 | 0.92× |
| Oregon | 17,539 | 1.32× |
| Indiana | 16,151 | 0.76× |
| Nevada | 16,065 | 1.43× |
| Missouri | 15,713 | 0.84× |
| Minnesota | 15,498 | 0.93× |
| South Carolina | 15,233 | 0.87× |
| Louisiana | 14,672 | 0.98× |
| Wisconsin | 13,676 | 0.78× |
| Connecticut | 12,497 | 1.07× |
| Alabama | 11,210 | 0.69× |
| Kentucky | 10,439 | 0.72× |
| Utah | 9,521 | 0.92× |
| Oklahoma | 9,364 | 0.73× |
| Kansas | 7,419 | 0.81× |
| Hawaii | 7,085 | 1.42× |
| Arkansas | 6,949 | 0.73× |
| Washington, District of Columbia | 6,725 | 1.93× |
| Iowa | 6,491 | 0.68× |
| Mississippi | 5,628 | 0.59× |
| New Mexico | 4,677 | 0.8× |
| Idaho | 4,654 | 0.8× |
| Nebraska | 4,130 | 0.71× |
| New Hampshire | 3,958 | 0.87× |
| Maine | 3,819 | 0.92× |
| Rhode Island | 3,634 | 0.98× |
| West Virginia | 2,835 | 0.53× |
| Alaska | 2,829 | 1.14× |
| Montana | 2,603 | 0.81× |
| Delaware | 2,581 | 0.81× |
| Vermont | 2,095 | 1.03× |
| South Dakota | 1,623 | 0.61× |
| North Dakota | 1,383 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Natural rubber | 9.35× | Cars & Mobility |
| Bank account | 3.89× | Business & Career |
| Product design | 2.88× | Business & Career |
| Home construction | 1.91× | Home & Garden |
| Collectable | 1.85× | Kids & Family |
| Vocal harmony | 5.19× | Music & Radio |
| Pantsuit | 11.79× | Fashion & Accessoires |
| Who Wants to Be a Millionaire? | 10.28× | Movies & TV |
| Electrolyte | 5.1× | Health |
| Ian Bremmer | 17.65× | Politics & Society |
| Governor of Michigan | 7.34× | Politics & Society |
| Nasal cavity | 8× | Health |
| Goop | 4.86× | Internet & Social Media |
| OpenJDK | 17.65× | |
| Hibachi | 6.39× | Food & Beverages |
| JDSU | 2.45× | Business & Career |
| Historic site | 3.33× | Arts & Culture |
| Home equity | 1.52× | Home & Garden |
| Google Home | 4.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.78 |
| Luxury Orientation | PREMIUM | 2.88 |
| Design Affinity | PREMIUM | 2.84 |
| Risk Appetite | THRILL | 2.23 |
| Sports Activity | POWER | 2.22 |
| Sustainability | BALANCE | 2.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Germany | 9.4% |
| Italy | 8.0% |
See Digital nomad audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Digital nomad have in United States?
Digital nomad has an estimated audience of 1,159,397 people in United States, concentrated in California and Texas.
What is the gender split and age of Digital nomad fans?
53.3% of Digital nomad fans are female, 46.7% are male, with an average age of 36.1 years.
Which brands do Digital nomad fans like most?
Digital nomad fans show strongest brand affinity for Keene, New Hampshire (675×), Natural rubber (9.35×), and Bank account (3.89×) over the country average.
Where do Digital nomad fans live in United States?
Digital nomad fans in United States are most concentrated in California (reach 194,773), Texas (reach 108,447), and New York (reach 94,081). These three regions account for the largest share of the active audience.
What other brands do Digital nomad fans also like?
Beyond Digital nomad itself, the audience over-indexes on Natural rubber (9.35×), Bank account (3.89×), Product design (2.88×), and Home construction (1.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Digital nomad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.