Disc brake Audience in United States

Disc brake logo

Disc brake has an estimated audience of 2,802,209 people in United States. 11.3% are female, 88.7% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: MK, Urban Outfitters, N1 road (South Africa), Historic site, Academy Award for Best Documentary Feature.

The average Disc brake fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Urban Outfitters, N1 road (South Africa), with strongest over-indexing on MK (6.84× the country average). Demographically, the Disc brake audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Disc brake fans

Demographic split for Disc brake audience in United States
MetricValue
Female11.3%
Male88.7%
Average age40.9
Estimated audience size2,802,209

Audience persona

The typical Disc brake fan in United States is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Disc brake in United States
RegionReachAffinity
California423,0501.37×
Texas224,3970.93×
Florida174,6690.92×
New York141,7250.91×
Illinois104,2191.12×
Pennsylvania98,8001.05×
Georgia90,7251.05×
Ohio85,3650.99×
North Carolina81,1690.96×
Michigan73,5691×
Washington70,6451.26×
Virginia69,8491.02×
Indiana60,9101.19×
New Jersey60,8680.85×
Tennessee60,6081.08×
Massachusetts55,9941.01×
Arizona53,7890.94×
Colorado50,9081.15×
Missouri47,3181.05×
Minnesota41,8971.04×
Maryland41,3160.86×
Wisconsin40,3220.96×
Kentucky39,0701.11×
Oregon38,9821.21×
South Carolina34,7670.82×
Alabama34,6370.88×
Oklahoma33,3921.07×
Louisiana31,8940.88×
Utah30,4461.21×
Nevada27,0761×
Connecticut26,1290.93×
Iowa24,4221.06×
Kansas23,7711.08×
Arkansas22,3830.97×
Mississippi20,0710.87×
West Virginia16,9221.3×
Idaho15,9521.14×
New Mexico14,9971.07×
Nebraska13,9380.99×
Hawaii11,8180.98×
Washington, District of Columbia9,2501.1×
New Hampshire9,0050.82×
Maine8,4100.84×
Montana8,2811.07×
Rhode Island7,2930.82×
Alaska5,6290.94×
Delaware5,2750.68×
North Dakota5,0110.87×
Vermont4,4140.9×
Wyoming4,2781.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disc brake audience
BrandAffinityCategory
MK6.84×Music & Radio
Urban Outfitters2.29×Shopping
N1 road (South Africa)4.86×Travel & Leisure
Historic site4.95×Arts & Culture
Academy Award for Best Documentary Feature11.5×Movies & TV
Minnesota1.72×Travel & Leisure
Diane Sawyer8.5×Movies & TV
Israel1.95×Travel & Leisure
Keith Stanfield5.4×Movies & TV
Hipster7.84×Politics & Society
Keenan Allen5.21×Sports
Vivian Campbell15.18×Music & Radio
3D printing1.93×Technology & Electronics
Hog Hunting2.48×Sports
Northrop Grumman4.59×Business & Career
Unique Gifts1.63×Shopping
Wikia2.29×Internet & Social Media
Monogram2.59×Home & Garden
Comayagua15.18×Travel & Leisure
Vocal harmony2.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disc brake audience
TraitClusterScore
Need for SecurityCONSERVATISM1.93
PatriotismCONSERVATISM1.7
Luxury OrientationPREMIUM1.57
Quality AwarenessPREMIUM1.52
Risk AppetiteTHRILL1.35
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Disc brake
CountryShare
United States27.2%
United Kingdom6.8%
Thailand4.9%

See Disc brake audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Disc brake have in United States?

Disc brake has an estimated audience of 2,802,209 people in United States, concentrated in California and Texas.

What is the gender split and age of Disc brake fans?

11.3% of Disc brake fans are female, 88.7% are male, with an average age of 40.9 years.

Which brands do Disc brake fans like most?

Disc brake fans show strongest brand affinity for MK (6.84×), Urban Outfitters (2.29×), and N1 road (South Africa) (4.86×) over the country average.

Where do Disc brake fans live in United States?

Disc brake fans in United States are most concentrated in California (reach 423,050), Texas (reach 224,397), and Florida (reach 174,669). These three regions account for the largest share of the active audience.

What other brands do Disc brake fans also like?

Beyond Disc brake itself, the audience over-indexes on Urban Outfitters (2.29×), N1 road (South Africa) (4.86×), Historic site (4.95×), and Academy Award for Best Documentary Feature (11.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disc brake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.