Distracted driving Audience in United States

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Distracted driving has an estimated audience of 1,432,644 people in United States. 36.4% are female, 63.6% are male, average age 44.6. Top regions: Texas, California, Florida. Top brand affinities: Alaska, Israel, Whataburger, Jesse Plemons, Kendra Scott.

The average Distracted driving fan in United States is 44.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Alaska, Israel, Whataburger, with strongest over-indexing on Alaska (2.29× the country average). Demographically, the Distracted driving audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Distracted driving fans

Demographic split for Distracted driving audience in United States
MetricValue
Female36.4%
Male63.6%
Average age44.6
Estimated audience size1,432,644

Audience persona

The typical Distracted driving fan in United States is more male, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Distracted driving in United States
RegionReachAffinity
Texas130,2201.06×
California128,0980.81×
Florida81,4100.84×
New York78,8330.98×
Illinois52,9481.11×
Georgia49,0941.11×
Pennsylvania48,4391×
Virginia47,9121.37×
Michigan47,3531.26×
Ohio46,8011.06×
North Carolina41,2140.96×
Tennessee33,8291.18×
Arizona32,7401.12×
New Jersey32,6300.9×
Washington30,1661.05×
Indiana25,6830.98×
Maryland23,6620.96×
Missouri22,2650.96×
Minnesota21,8901.07×
Massachusetts20,8260.74×
Colorado19,7820.88×
Louisiana19,3151.05×
Alabama18,6540.93×
Wisconsin18,6130.86×
South Carolina18,4940.86×
Oregon16,6431.01×
Utah16,0161.25×
Connecticut15,3511.07×
Kentucky15,0920.84×
Mississippi14,9351.27×
Oklahoma13,4470.85×
Iowa13,1701.12×
Kansas10,9740.97×
Arkansas10,6140.9×
Nevada9,3260.67×
New Mexico8,4571.18×
Nebraska7,4161.03×
West Virginia7,1741.08×
Idaho6,8310.95×
New Hampshire6,2801.11×
Hawaii5,7350.93×
North Dakota4,3111.46×
Rhode Island4,1020.9×
Washington, District of Columbia3,5750.83×
Maine3,5650.69×
Montana3,5100.88×
Alaska3,3561.09×
Delaware3,0350.77×
South Dakota2,8870.87×
Wyoming2,5391.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Distracted driving audience
BrandAffinityCategory
Alaska2.29×Travel & Leisure
Israel2.19×Travel & Leisure
Whataburger1.71×Food & Beverages
Jesse Plemons3.23×Movies & TV
Kendra Scott2.59×Fashion & Accessoires
Superior Hiking Trail11.72×Travel & Leisure
Nebraska Cornhuskers football2.31×Sports
UK garage3.38×Music & Radio
MK2.29×Music & Radio
Jeep Wagoneer3.05×Cars & Mobility
Cam Ward1.89×Sports
Urban horticulture1.77×Home & Garden
TeachHUB1.92×Business & Career
Huánuco5.09×Travel & Leisure
edureka17.57×Business & Career
Northrop Grumman2.96×Business & Career
Eden Lake3.71×Movies & TV
jordy nelson7.01×Sports
Jaws2.33×Movies & TV
ABC 7 Chicago1.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Distracted driving audience
TraitClusterScore
Family OrientationCONSERVATISM2.46
Need for SecurityCONSERVATISM2.01
Career OrientationPOWER1.44
PatriotismCONSERVATISM1.42
SustainabilityBALANCE1.32
Social Media UsageJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Distracted driving
CountryShare
United States54.2%
Japan4.6%
Canada4.4%

See Distracted driving audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Distracted driving have in United States?

Distracted driving has an estimated audience of 1,432,644 people in United States, concentrated in Texas and California.

What is the gender split and age of Distracted driving fans?

36.4% of Distracted driving fans are female, 63.6% are male, with an average age of 44.6 years.

Which brands do Distracted driving fans like most?

Distracted driving fans show strongest brand affinity for Alaska (2.29×), Israel (2.19×), and Whataburger (1.71×) over the country average.

Where do Distracted driving fans live in United States?

Distracted driving fans in United States are most concentrated in Texas (reach 130,220), California (reach 128,098), and Florida (reach 81,410). These three regions account for the largest share of the active audience.

What other brands do Distracted driving fans also like?

Beyond Distracted driving itself, the audience over-indexes on Israel (2.19×), Whataburger (1.71×), Jesse Plemons (3.23×), and Kendra Scott (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Distracted driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.