Diva (magazine) Audience in United States
Diva (magazine) has an estimated audience of 367,316 people in United States. 55.1% are female, 44.9% are male, average age 25.2. Top brand affinities: Queens College, City University of New York, Product design, Urban Outfitters, Combat sport, Voltron: Legendary Defender.
Top brand affinities include Queens College, City University of New York, Product design, Urban Outfitters, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Diva (magazine) audience skews more female with an average age of 25.2, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine
Demographics of Diva (magazine) fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 25.2 |
| Estimated audience size | 367,316 |
Audience persona
The typical Diva (magazine) fan in United States is more female, around 25.2 years old, with strong Patriotism tendencies and a notable affinity for Queens College, City University of New York.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 20× | Business & Career |
| Product design | 2.67× | Business & Career |
| Urban Outfitters | 2.18× | Shopping |
| Combat sport | 1.59× | Sports |
| Voltron: Legendary Defender | 14.88× | Movies & TV |
| Vocal harmony | 3.94× | Music & Radio |
| Goop | 4.47× | Internet & Social Media |
| Grinch | 3.33× | Movies & TV |
| Historic site | 3.33× | Arts & Culture |
| South Asian cuisine | 6.95× | Food & Beverages |
| Israel | 1.57× | Travel & Leisure |
| Hibachi | 5.52× | Food & Beverages |
| Governor of Michigan | 5.16× | Politics & Society |
| Bank account | 1.72× | Business & Career |
| Electrolyte | 3.17× | Health |
| Home staging | 3.5× | Home & Garden |
| Winemaking | 3.02× | Food & Beverages |
| Pro-Ject | 2.6× | Music & Radio |
| Nebraska Cornhuskers football | 2.28× | Sports |
| Jesse Plemons | 2.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.73 |
| Tradition | CONSERVATISM | 1.53 |
| Luxury Orientation | PREMIUM | 1.34 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Pet Ownership | JOY | 1.23 |
| Risk Appetite | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 8.3% |
| India | 7.1% |
| China | 6.8% |
See Diva (magazine) audiences in other countries
More Fashion & Accessoires audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Diva (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.