A data profile of the people who buy, follow and care about Dorian in United States — modelled from more than twelve digital signal sources. Dorian has an estimated audience of 889,960 people in United States.
The average Dorian fan in United States is 33.5 years old, more female, and lives primarily in Illinois.
The audience is concentrated in Illinois, California, New York.
Top brand affinities include Kaiser Permanente, Jeff Lynne, Supertramp, with strongest over-indexing on Kaiser Permanente (15.95× the country average).
Demographically, the Dorian audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dorian fan in United States is more female, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Kaiser Permanente.
The key figures that characterise the Dorian profile in United States.
70.1% are female, 29.9% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 33.5 |
| Estimated audience size | 889,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Dorian audience comes from United States.
| Country | Share |
|---|---|
| United States | 38.8% |
| United Kingdom | 13.3% |
| Mexico | 5.8% |
Where the Dorian audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~400K | 13.21× | |
| 02 | Colorado | ~30K | 2.01× | |
| 03 | Washington | ~40K | 1.89× | |
| 04 | Idaho | ~9K | 1.88× | |
| 05 | Oregon | ~20K | 1.87× | |
| 06 | Nevada | ~20K | 1.76× | |
| 07 | Arizona | ~20K | 1.01× | |
| 08 | New York | ~50K | 0.99× | |
| 09 | Alaska | ~2K | 0.91× | |
| 10 | North Dakota | ~2K | 0.87× | |
| 11 | Vermont | ~2K | 0.87× | |
| 12 | Indiana | ~20K | 0.85× | |
| 13 | South Dakota | ~2K | 0.84× | |
| 14 | West Virginia | ~4K | 0.83× | |
| 15 | Montana | ~2K | 0.83× | |
| 16 | Hawaii | ~4K | 0.82× | |
| 17 | Rhode Island | ~3K | 0.81× | |
| 18 | Iowa | ~7K | 0.80× | |
| 19 | Delaware | ~2K | 0.80× | |
| 20 | Maine | ~3K | 0.79× | |
| 21 | California | ~90K | 0.78× | |
| 22 | New Hampshire | ~3K | 0.78× | |
| 23 | Washington, District of Columbia | ~2K | 0.78× | |
| 24 | Nebraska | ~4K | 0.76× | |
| 25 | New Jersey | ~20K | 0.75× | |
| 26 | New Mexico | ~4K | 0.75× | |
| 27 | Oklahoma | ~8K | 0.74× | |
| 28 | Mississippi | ~6K | 0.73× | |
| 29 | Arkansas | ~6K | 0.73× | |
| 30 | Kansas | ~6K | 0.73× | |
| 31 | Louisiana | ~9K | 0.72× | |
| 32 | Utah | ~6K | 0.72× | |
| 33 | Virginia | ~20K | 0.71× | |
| 34 | Wisconsin | ~10K | 0.71× | |
| 35 | Alabama | ~10K | 0.70× | |
| 36 | Kentucky | ~9K | 0.70× | |
| 37 | Connecticut | ~7K | 0.70× | |
| 38 | Minnesota | ~10K | 0.69× | |
| 39 | Missouri | ~10K | 0.68× | |
| 40 | Michigan | ~20K | 0.67× | |
| 41 | Georgia | ~20K | 0.66× | |
| 42 | Massachusetts | ~10K | 0.66× | |
| 43 | Maryland | ~10K | 0.65× | |
| 44 | Texas | ~50K | 0.64× | |
| 45 | North Carolina | ~20K | 0.64× | |
| 46 | South Carolina | ~10K | 0.64× | |
| 47 | Pennsylvania | ~20K | 0.63× | |
| 48 | Tennessee | ~10K | 0.63× | |
| 49 | Ohio | ~20K | 0.62× | |
| 50 | Florida | ~40K | 0.58× |
The strongest cross-interests of the Dorian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jeff Lynne | Music & Radio | 43.66× | ||
| 02 | Supertramp | Music & Radio | 41.21× | ||
| 03 | Bushido | Music & Radio | 20.00× | ||
| 04 | Kaiser Permanente | Business & Career | 15.95× | ||
| 05 | Daniel Ricciardo | Sports | 15.89× | ||
| 06 | Fernando Alonso | Sports | 13.41× | ||
| 07 | Max Verstappen | Sports | 13.25× | ||
| 08 | Taron Egerton | Movies & TV | 10.49× | ||
| 09 | Grammarly | Business & Career | 9.73× | ||
| 10 | Rami Malek | Movies & TV | 9.18× | ||
| 11 | Indiana University | Business & Career | 8.61× | ||
| 12 | Obsessed (2009 film) | Movies & TV | 6.48× | ||
| 13 | Genesis (band) | Music & Radio | 4.11× | ||
| 14 | Sustainable energy | Home & Garden | 3.08× | ||
| 15 | Popeyes Louisiana Kitchen | Food & Beverages | 2.19× | ||
| 16 | Wingstop | Food & Beverages | 1.80× | ||
| 17 | ESPN | Movies & TV | 1.79× | ||
| 18 | Musical instrument | Music & Radio | 1.71× | ||
| 19 | Sam's Club | Shopping | 1.70× | ||
| 20 | Macy's | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Career Orientation | POWER | 1.53× | |
| Sustainability | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| DIY Mentality | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.97× |
Dorian has an estimated audience of 889,960 people in United States, concentrated in Illinois and California.
70.1% of Dorian fans are female, 29.9% are male, with an average age of 33.5 years.
Dorian fans show strongest brand affinity for Kaiser Permanente (15.95×), Jeff Lynne (43.66×), and Supertramp (41.21×) over the country average.
Dorian fans in United States are most concentrated in Illinois (reach ~400K), California (reach ~90K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Dorian itself, the audience over-indexes on Jeff Lynne (43.66×), Supertramp (41.21×), Max Verstappen (13.25×), and Obsessed (2009 film) (6.48×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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