Dorian Audience in United States

Dorian logo

Dorian has an estimated audience of 495,563 people in United States. 73.9% are female, 26.1% are male, average age 34.6. Top brand affinities: Progressive rock, Cummerbund, Dog breed, Iowa Hawkeyes, Hideo Nomo.

Top brand affinities include Progressive rock, Cummerbund, Dog breed, with strongest over-indexing on Progressive rock (3.29× the country average). Demographically, the Dorian audience skews more female with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Dorian fans

Demographic split for Dorian audience in United States
MetricValue
Female73.9%
Male26.1%
Average age34.6
Estimated audience size495,563

Audience persona

The typical Dorian fan in United States is more female, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dorian audience
BrandAffinityCategory
Progressive rock3.29×Music & Radio
Cummerbund30.56×Fashion & Accessoires
Dog breed1.64×Pets & Animals
Iowa Hawkeyes10.87×Sports
Hideo Nomo24.81×Sports
Product design2.28×Business & Career
Corona (band)Music & Radio
The Devil's Rejects10.35×Movies & TV
Mathcore7.56×Music & Radio
Superintendent (education)9.17×Business & Career
Halsey, Oregon7.26×Travel & Leisure
Urban Outfitters1.6×Shopping
JDSU2.54×Business & Career
Israel1.55×Travel & Leisure
Goop3.88×Internet & Social Media
Elsword11.39×Games
UK garage3.59×Music & Radio
Bank account1.62×Business & Career
Historic site2.65×Arts & Culture
Queens College, City University of New York4.45×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dorian audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.6
SustainabilityBALANCE1.35
Luxury OrientationPREMIUM1.33
Career OrientationPOWER1.31
Early Adopter MentalityPOWER1.28
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Dorian
CountryShare
United States39.0%
United Kingdom13.7%
Mexico4.8%

See Dorian audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Dorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.