Dorian Audience in United States
Dorian has an estimated audience of 495,563 people in United States. 73.9% are female, 26.1% are male, average age 34.6. Top brand affinities: Grammarly, Max Verstappen, Jeff Lynne, Riverdale, Google Maps.
Top brand affinities include Grammarly, Max Verstappen, Jeff Lynne, with strongest over-indexing on Grammarly (53.59× the country average). Demographically, the Dorian audience skews more female with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Dorian fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 34.6 |
| Estimated audience size | 495,563 |
Audience persona
The typical Dorian fan in United States is more female, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grammarly.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grammarly | 53.59× | Business & Career |
| Max Verstappen | 13.21× | Sports |
| Jeff Lynne | 30.56× | Music & Radio |
| Riverdale | 17.07× | Movies & TV |
| Google Maps | 3.25× | Internet & Social Media |
| Kaiser Permanente | 9.31× | Business & Career |
| Indeed.com | 3.22× | Business & Career |
| Charles Leclerc | 13.16× | Sports |
| Enterprise Rent-A-Car | 3.97× | Cars & Mobility |
| Capital One | 2.61× | Business & Career |
| Nicole Kidman | 5.69× | Movies & TV |
| Supertramp | 24.81× | Music & Radio |
| Kia Sportage | 11.39× | Cars & Mobility |
| Taron Egerton | 10× | Movies & TV |
| Apple Store | 4.1× | Shopping |
| AccuWeather | 3.32× | Home & Garden |
| Obsessed (2009 film) | 6.58× | Movies & TV |
| YouTube Music | 2.68× | Internet & Social Media |
| Michelle Pfeiffer | 5.41× | Movies & TV |
| Khan Academy | 3.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.6 |
| Sustainability | BALANCE | 1.35 |
| Luxury Orientation | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.31 |
| Early Adopter Mentality | POWER | 1.28 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.0% |
| United Kingdom | 13.7% |
| Mexico | 4.8% |
See Dorian audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dorian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.