Dorothy Lane Market Audience in United States

Dorothy Lane Market logo

Dorothy Lane Market has an estimated audience of 405,310 people in United States. 93.3% are female, 6.7% are male, average age 45.1. Top regions: Ohio, New York, Texas. Top brand affinities: Arrietty, Elsword, Whataburger, Urban Outfitters, Vocal harmony.

The average Dorothy Lane Market fan in United States is 45.1 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, New York, Texas. Top brand affinities include Arrietty, Elsword, Whataburger, with strongest over-indexing on Arrietty (17.6× the country average). Demographically, the Dorothy Lane Market audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Dorothy Lane Market fans

Demographic split for Dorothy Lane Market audience in United States
MetricValue
Female93.3%
Male6.7%
Average age45.1
Estimated audience size405,310

Audience persona

The typical Dorothy Lane Market fan in United States is more female, around 45.1 years old, with strong Individualism tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for Dorothy Lane Market in United States
RegionReachAffinity
Ohio303,98331.7×
New York9,1790.41×
Texas9,0480.26×
California8,3360.19×
Kentucky7,5211.48×
Florida7,2700.26×
Illinois6,8870.51×
Oklahoma6,2091.38×
Pennsylvania5,1000.37×
Indiana4,8920.66×
Michigan4,2520.4×
Tennessee4,0640.5×
New Jersey3,9380.38×
Virginia3,7170.38×
Georgia3,4160.27×
Maryland3,2580.47×
Arkansas3,2360.97×
North Carolina3,1190.26×
Missouri2,3520.36×
Colorado2,3310.36×
New Mexico2,0791.02×
Wisconsin1,8260.3×
Massachusetts1,8130.23×
Kansas1,7640.55×
West Virginia1,6830.89×
Arizona1,5740.19×
Washington1,5630.19×
South Carolina1,5600.26×
Utah1,3660.38×
Iowa1,2100.36×
Minnesota1,1310.19×
Alabama1,0810.19×
Connecticut7920.19×
Oregon7920.17×
Louisiana7130.14×
Nevada6510.17×
New Hampshire5920.37×
Washington, District of Columbia5060.42×
Montana4770.42×
Mississippi4580.14×
Delaware3910.35×
Nebraska3510.17×
Maine3460.24×
Idaho3320.16×
Hawaii3170.18×
Rhode Island3160.24×
Alaska2260.26×
North Dakota2210.27×
South Dakota1950.21×
Vermont1920.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dorothy Lane Market audience
BrandAffinityCategory
Arrietty17.6×Movies & TV
Elsword15.45×Games
Whataburger1.58×Food & Beverages
Urban Outfitters1.65×Shopping
Vocal harmony3.69×Music & Radio
Product design1.55×Business & Career
Life of Pi7.47×Movies & TV
Hipster6.84×Politics & Society
Barclays Center8.4×Sports
Ken Griffey Jr.5.18×Sports
Governor of Michigan4.41×Politics & Society
Hog Hunting1.94×Sports
Jesse Plemons1.91×Movies & TV
Sinaloa1.98×Travel & Leisure
MK2.24×Music & Radio
Historic site2.21×Arts & Culture
Iztacalco17.6×Travel & Leisure
Goop2.74×Internet & Social Media
Grinch2.05×Movies & TV
Home staging2.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dorothy Lane Market audience
TraitClusterScore
IndividualismJOY1.57
DIY MentalityTHRILL1.57
Family OrientationCONSERVATISM1.57
Need for SecurityCONSERVATISM1.3
PatriotismCONSERVATISM1.29
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Dorothy Lane Market
CountryShare
United States93.8%
Germany4.1%
Italy2.1%

See Dorothy Lane Market audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Dorothy Lane Market have in United States?

Dorothy Lane Market has an estimated audience of 405,310 people in United States, concentrated in Ohio and New York.

What is the gender split and age of Dorothy Lane Market fans?

93.3% of Dorothy Lane Market fans are female, 6.7% are male, with an average age of 45.1 years.

Which brands do Dorothy Lane Market fans like most?

Dorothy Lane Market fans show strongest brand affinity for Arrietty (17.6×), Elsword (15.45×), and Whataburger (1.58×) over the country average.

Where do Dorothy Lane Market fans live in United States?

Dorothy Lane Market fans in United States are most concentrated in Ohio (reach 303,983), New York (reach 9,179), and Texas (reach 9,048). These three regions account for the largest share of the active audience.

What other brands do Dorothy Lane Market fans also like?

Beyond Dorothy Lane Market itself, the audience over-indexes on Elsword (15.45×), Whataburger (1.58×), Urban Outfitters (1.65×), and Vocal harmony (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dorothy Lane Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.