Down feather Audience in United States
Down feather has an estimated audience of 1,896,164 people in United States. 66.0% are female, 34.0% are male, average age 44.5. Top brand affinities: Tech News, Halsey, Oregon, Historic site, Urban Outfitters, Fairy godmother.
Top brand affinities include Tech News, Halsey, Oregon, Historic site, with strongest over-indexing on Tech News (40.54× the country average). Demographically, the Down feather audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Down feather fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 44.5 |
| Estimated audience size | 1,896,164 |
Audience persona
The typical Down feather fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Tech News.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tech News | 40.54× | Technology & Electronics |
| Halsey, Oregon | 17.25× | Travel & Leisure |
| Historic site | 5.46× | Arts & Culture |
| Urban Outfitters | 1.72× | Shopping |
| Fairy godmother | 5.77× | Literature |
| Israel | 1.56× | Travel & Leisure |
| Jingoism | 1.55× | Politics & Society |
| Throne of Glass | 5.02× | Literature |
| Layne Staley | 3.67× | Music & Radio |
| Christmas Gifts | 2.91× | Kids & Family |
| JDSU | 1.69× | Business & Career |
| Women's empowerment | 2.31× | Politics & Society |
| Governor of Michigan | 3.98× | Politics & Society |
| Kendra Scott | 1.58× | Fashion & Accessoires |
| Staycation | 1.74× | Home & Garden |
| Jesse Plemons | 1.66× | Movies & TV |
| Home staging | 2.53× | Home & Garden |
| Isothermal process | 13.85× | Business & Career |
| Humulus lupulus | 20× | Food & Beverages |
| Jeep Wagoneer | 2.48× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Luxury Orientation | PREMIUM | 1.6 |
| Design Affinity | PREMIUM | 1.5 |
| Price Sensitivity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.4 |
| Indulgence | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| France | 9.0% |
| United Kingdom | 8.4% |
See Down feather audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Down feather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.