Downtown Audience in United States

Downtown logo

Downtown has an estimated audience of 3,068,983 people in United States. 67.3% are female, 32.7% are male, average age 41.3. Top regions: California, Florida, Texas. Top brand affinities: Unique Gifts, Birthday Gifts, Hebe, Public speaking, Necktie.

The average Downtown fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Unique Gifts, Birthday Gifts, Hebe, with strongest over-indexing on Unique Gifts (1.66× the country average). Demographically, the Downtown audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Downtown fans

Demographic split for Downtown audience in United States
MetricValue
Female67.3%
Male32.7%
Average age41.3
Estimated audience size3,068,983

Audience persona

The typical Downtown fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for Downtown in United States
RegionReachAffinity
California377,3681.12×
Florida319,7121.54×
Texas294,9041.12×
North Carolina133,1591.44×
New York130,6800.76×
Ohio124,5841.32×
Arizona112,4701.79×
Illinois110,2401.08×
Connecticut108,8213.54×
Pennsylvania107,2771.04×
Tennessee98,8851.61×
Massachusetts76,7421.27×
Indiana72,9811.3×
Michigan67,6520.84×
Virginia67,0630.9×
Georgia66,4610.7×
Maryland59,7981.13×
Colorado54,4391.13×
Washington43,8490.71×
New Jersey43,7170.56×
Missouri41,7350.84×
Minnesota41,5510.94×
Alabama40,0000.93×
South Carolina38,0020.82×
Nebraska37,7652.45×
Kentucky34,2030.89×
Utah31,9191.16×
Louisiana30,8560.78×
Wisconsin30,0860.65×
Nevada29,5320.99×
Oklahoma28,8220.85×
Oregon23,1560.66×
Arkansas21,4360.85×
New Mexico18,5571.21×
Kansas17,0560.71×
Iowa16,2370.64×
Idaho15,2350.99×
Mississippi12,8980.51×
Washington, District of Columbia12,8511.39×
Hawaii12,4980.95×
Alaska11,8351.8×
New Hampshire7,2050.6×
Maine7,1260.65×
South Dakota6,5680.93×
West Virginia5,9520.42×
Rhode Island5,7600.59×
Montana5,3890.63×
North Dakota5,1740.82×
Delaware2,8530.34×
Vermont2,7220.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Downtown audience
BrandAffinityCategory
Unique Gifts1.66×Shopping
Birthday Gifts1.67×Kids & Family
Hebe2.8×Home & Garden
Public speaking1.56×Politics & Society
Necktie1.52×Fashion & Accessoires
WKRN-TV1.65×Movies & TV
English literature1.69×Literature
Janitor1.52×Home & Garden
New Era (Namibia)1.71×News
San Pellegrino1.5×Food & Beverages
Boracay1.75×Travel & Leisure
Hattiesburg, Mississippi1.83×Travel & Leisure
Mariel Hemingway1.83×Fashion & Accessoires
Geothermal heating1.75×Home & Garden
Certified diabetes educator2.26×Business & Career
Fairlife1.61×Food & Beverages
Software widget2.43×Technology & Electronics
Príncipe1.88×Travel & Leisure
Voltron: Legendary Defender2.53×Movies & TV
The Haunted1.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Downtown audience
TraitClusterScore
Community OrientationOPEN1.47
TravellingTHRILL1.28
Family OrientationCONSERVATISM1.25
Career OrientationPOWER1.23
Design AffinityPREMIUM1.23
Convenience OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Downtown
CountryShare
United States35.2%
Spain7.4%
Mexico6.3%

See Downtown audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Downtown have in United States?

Downtown has an estimated audience of 3,068,983 people in United States, concentrated in California and Florida.

What is the gender split and age of Downtown fans?

67.3% of Downtown fans are female, 32.7% are male, with an average age of 41.3 years.

Which brands do Downtown fans like most?

Downtown fans show strongest brand affinity for Unique Gifts (1.66×), Birthday Gifts (1.67×), and Hebe (2.8×) over the country average.

Where do Downtown fans live in United States?

Downtown fans in United States are most concentrated in California (reach 377,368), Florida (reach 319,712), and Texas (reach 294,904). These three regions account for the largest share of the active audience.

What other brands do Downtown fans also like?

Beyond Downtown itself, the audience over-indexes on Birthday Gifts (1.67×), Hebe (2.8×), Public speaking (1.56×), and Necktie (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Downtown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.