Drapery Audience in United States

Drapery logo

Drapery has an estimated audience of 1,480,444 people in United States. 86.5% are female, 13.5% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, headspace, Dog breed, Google Home.

The average Drapery fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Drapery audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Drapery fans

Demographic split for Drapery audience in United States
MetricValue
Female86.5%
Male13.5%
Average age41.1
Estimated audience size1,480,444

Audience persona

The typical Drapery fan in United States is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Drapery in United States
RegionReachAffinity
California272,3301.67×
Texas146,8031.15×
Florida130,5611.3×
New York105,6701.28×
Illinois65,9881.34×
Georgia62,4321.37×
North Carolina57,9821.3×
Virginia57,6491.6×
Pennsylvania51,4891.03×
New Jersey43,7111.16×
Ohio43,6940.96×
Michigan40,6551.05×
Maryland36,2481.42×
Washington35,0021.18×
Massachusetts34,7031.19×
Arizona34,1281.13×
Tennessee30,7601.04×
Wisconsin27,3941.23×
Colorado26,6691.14×
Indiana24,7770.92×
South Carolina24,4561.1×
Missouri21,2400.89×
Minnesota21,1731×
Oregon20,2681.19×
Alabama19,6810.95×
Connecticut17,7791.2×
Kentucky16,6120.89×
Louisiana16,0300.84×
Nevada15,7061.1×
Utah13,8011.04×
Kansas11,8521.02×
Oklahoma11,4780.7×
Hawaii9,9611.57×
Mississippi9,7920.8×
Iowa9,3390.77×
Arkansas9,2510.76×
Nebraska6,5220.88×
Idaho5,9240.8×
Washington, District of Columbia5,8091.31×
New Mexico4,2220.57×
New Hampshire3,9120.67×
Rhode Island3,7770.8×
West Virginia3,5930.52×
Delaware3,4740.85×
Maine3,2650.62×
Montana3,2370.79×
South Dakota1,9830.58×
Alaska1,6650.53×
Wyoming1,6610.76×
North Dakota1,6090.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drapery audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.7×Internet & Social Media
headspace16.16×Health
Dog breed1.57×Pets & Animals
Google Home7.6×Technology & Electronics
Cherish (group)12.3×Music & Radio
Fairy godmother8.36×Literature
Grace Slick9.52×Music & Radio
Whataburger1.88×Food & Beverages
Wok6.78×Food & Beverages
Governor of Michigan7.44×Politics & Society
Collectable1.57×Kids & Family
Cryptic crossword13.98×Technology & Electronics
Guitarist (magazine)10.25×Music & Radio
Israel1.62×Travel & Leisure
National Paralympic Committee17.68×Sports
Kikar HaShabbat12.17×News
3D printing1.85×Technology & Electronics
Mothercare2.29×Kids & Family
Hardik Pandya10.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drapery audience
TraitClusterScore
Design AffinityPREMIUM1.67
Urban LifestyleOPEN1.66
Quality AwarenessPREMIUM1.65
DIY MentalityTHRILL1.49
CreativityOPEN1.46
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Drapery
CountryShare
United States65.0%
United Kingdom6.6%
Canada5.1%

See Drapery audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Drapery have in United States?

Drapery has an estimated audience of 1,480,444 people in United States, concentrated in California and Texas.

What is the gender split and age of Drapery fans?

86.5% of Drapery fans are female, 13.5% are male, with an average age of 41.1 years.

Which brands do Drapery fans like most?

Drapery fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.7×), and headspace (16.16×) over the country average.

Where do Drapery fans live in United States?

Drapery fans in United States are most concentrated in California (reach 272,330), Texas (reach 146,803), and Florida (reach 130,561). These three regions account for the largest share of the active audience.

What other brands do Drapery fans also like?

Beyond Drapery itself, the audience over-indexes on Goop (10.7×), headspace (16.16×), Dog breed (1.57×), and Google Home (7.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drapery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.