DreamWorks Dragons Audience in United States

DreamWorks Dragons has an estimated audience of 266,230 people in United States. 56.4% are female, 43.6% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Ice Age (franchise), Shark Tale, Sharon Osbourne, Creed (band), Megamind.

The average DreamWorks Dragons fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ice Age (franchise), Shark Tale, Sharon Osbourne, with strongest over-indexing on Ice Age (franchise) (85.14× the country average). Demographically, the DreamWorks Dragons audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of DreamWorks Dragons fans

Demographic split for DreamWorks Dragons audience in United States
MetricValue
Female56.4%
Male43.6%
Average age32.4
Estimated audience size266,230

Audience persona

The typical DreamWorks Dragons fan in United States is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Ice Age (franchise).

Top regions in United States

Top regions ranked by reach for DreamWorks Dragons in United States
RegionReachAffinity
California27,3360.93×
Texas25,4471.11×
Florida18,5911.03×
New York11,2780.76×
Georgia8,1190.99×
North Carolina7,8010.97×
Ohio7,7210.94×
Illinois7,4150.84×
Pennsylvania7,2700.81×
Michigan6,6540.96×
Virginia6,1370.95×
Washington5,9861.12×
Arizona5,2030.96×
Missouri5,1881.21×
Tennessee5,1110.96×
Indiana4,8411×
New Jersey4,7640.7×
Colorado4,3381.03×
Massachusetts4,0370.77×
Maryland3,8780.85×
Wisconsin3,8070.95×
Oregon3,7551.23×
Minnesota3,6410.95×
South Carolina3,6240.9×
Oklahoma3,5521.2×
Alabama3,5520.95×
Utah3,5421.49×
Kentucky3,3601.01×
Louisiana3,3130.97×
Arkansas2,6691.22×
Iowa2,4521.12×
Kansas2,2561.08×
Mississippi2,2131.01×
Connecticut2,1330.8×
Nevada2,1030.82×
Idaho2,0141.51×
Nebraska1,4141.06×
New Mexico1,3621.02×
West Virginia1,1930.96×
New Hampshire1,1211.07×
Maine1,0971.15×
Hawaii1,0860.95×
Montana8921.21×
Rhode Island7710.91×
South Dakota7521.22×
Alaska6881.21×
North Dakota5611.03×
Delaware5450.74×
Wyoming4221.07×
Vermont3940.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DreamWorks Dragons audience
BrandAffinityCategory
Ice Age (franchise)85.14×Movies & TV
Shark Tale56.11×Movies & TV
Sharon Osbourne20×Movies & TV
Creed (band)24.52×Music & Radio
Megamind20×Movies & TV
Kevin Magnussen128.94×Sports
Jurassic World11.29×Movies & TV
Bubble Guppies24.32×Movies & TV
Rue La La27.84×Shopping
Anime and manga fandom5.79×Literature
Pokémon5.28×Games
Collectible card game7.88×Games
Borat20×Movies & TV
Mobile game3.77×Games
Prepackaged meal12.75×Food & Beverages
Harry Potter2.83×Movies & TV
Luxury Travel9.88×Travel & Leisure
Dora the Explorer21.07×Movies & TV
World Chess Championship25.75×Sports
Teletubbies17.22×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DreamWorks Dragons audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
Risk AppetiteTHRILL1.56
PatriotismCONSERVATISM1.3
TraditionCONSERVATISM1.23
Pet OwnershipJOY1.1
LGBTQ+ IdentityOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for DreamWorks Dragons
CountryShare
United States31.8%
United Kingdom7.7%
Brazil7.0%

See DreamWorks Dragons audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does DreamWorks Dragons have in United States?

DreamWorks Dragons has an estimated audience of 266,230 people in United States, concentrated in California and Texas.

What is the gender split and age of DreamWorks Dragons fans?

56.4% of DreamWorks Dragons fans are female, 43.6% are male, with an average age of 32.4 years.

Which brands do DreamWorks Dragons fans like most?

DreamWorks Dragons fans show strongest brand affinity for Ice Age (franchise) (85.14×), Shark Tale (56.11×), and Sharon Osbourne (20×) over the country average.

Where do DreamWorks Dragons fans live in United States?

DreamWorks Dragons fans in United States are most concentrated in California (reach 27,336), Texas (reach 25,447), and Florida (reach 18,591). These three regions account for the largest share of the active audience.

What other brands do DreamWorks Dragons fans also like?

Beyond DreamWorks Dragons itself, the audience over-indexes on Shark Tale (56.11×), Sharon Osbourne (20×), Creed (band) (24.52×), and Megamind (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DreamWorks Dragons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.