Rascasse Audience Intelligence

Easter Island Audience in United States

A data profile of the people who buy, follow and care about Easter Island in United States — modelled from more than twelve digital signal sources. Easter Island has an estimated audience of 510,575 people in United States.

#46among Island in United States#3786among POI in United States#2898in Travel & Leisure

The average Easter Island fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Non-alcoholic beverage, National Rifle Association, with strongest over-indexing on Trader Joe's (1.53× the country average).

Demographically, the Easter Island audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Easter Island fan in United States is balanced, around 42.1 years old, with strong Travelling tendencies and a notable affinity for Trader Joe's.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easter Island profile in United States.

Audience size
511K
in United States
Gender
46.1%♀
53.9% male
Age
42.1
average years
Country rank
#36225
POI in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easter Island fans

46.1% are female, 53.9% are male, average age 42.1.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Easter Island audience in United States
MetricValue
Female46.1%
Male53.9%
Average age42.1
Estimated audience size510,575
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Easter Island audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Easter Island audience comes from United States.

Worldwide audience distribution share by country for Easter Island
CountryShare
Chile18.8%
United States18.5%
Taiwan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easter Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Easter Island fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.89×
02Alaska~1K1.29×
03Utah~6K1.28×
04Montana~2K1.16×
05Massachusetts~10K1.15×
06New Hampshire~2K1.15×
07Colorado~9K1.13×
08Vermont<1K1.11×
09Washington~10K1.10×
10Idaho~3K1.09×
11Oregon~6K1.08×
12Maine~2K1.08×
13Connecticut~5K1.05×
14Minnesota~8K1.04×
15South Dakota~1K1.04×
16Pennsylvania~20K1.03×
17Arizona~10K1.00×
18Missouri~8K1.00×
19Nebraska~3K1.00×
20Rhode Island~2K1.00×
21Washington, District of Columbia~2K1.00×
22North Dakota~1K1.00×
23Wisconsin~8K0.99×
24New York~30K0.97×
25Virginia~10K0.97×
26California~50K0.96×
27Iowa~4K0.96×
28Kansas~4K0.96×
29Florida~30K0.94×
30Oklahoma~5K0.94×
31Illinois~20K0.93×
32New Jersey~10K0.93×
33Indiana~9K0.93×
34Ohio~10K0.92×
35Michigan~10K0.91×
36New Mexico~2K0.91×
37North Carolina~10K0.90×
38West Virginia~2K0.90×
39Tennessee~9K0.89×
40Kentucky~6K0.89×
41Texas~40K0.88×
42Georgia~10K0.88×
43South Carolina~7K0.88×
44Nevada~4K0.87×
45Arkansas~4K0.86×
46Louisiana~6K0.85×
47Maryland~7K0.84×
48Alabama~6K0.84×
49Delaware~1K0.84×
50Mississippi~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Easter Island, United States
0.77×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easter Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easter Island audience
#·InterestCategoryAffinity×
01Induction cookingHome & Garden3.07×
02Air FranceTravel & Leisure2.56×
03Japan AirlinesTravel & Leisure2.47×
04Contactless paymentBusiness & Career2.08×
05Insect repellentHealth2.08×
06National Rifle AssociationPolitics & Society1.94×
07Travel insuranceTravel & Leisure1.87×
08Non-alcoholic beverageFood & Beverages1.81×
09Bob DylanMusic & Radio1.77×
10Single malt whiskyFood & Beverages1.75×
11Freedom of speechPolitics & Society1.74×
12Art DecoArts & Culture1.73×
13Air purifierHome & Garden1.69×
14ButcherFood & Beverages1.65×
15Table tennisSports1.60×
16Garden centreHome & Garden1.55×
17Bruce SpringsteenMusic & Radio1.54×
18Phil CollinsMusic & Radio1.54×
19Trader Joe'sShopping1.53×
20The Daily CallerInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easter Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easter Island audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.47×
Quality AwarenessPREMIUM1.33×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easter Island audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
SustainabilityBALANCE0.73×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easter Island have in United States?

Easter Island has an estimated audience of 510,575 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Easter Island fans?

46.1% of Easter Island fans are female, 53.9% are male, with an average age of 42.1 years.

03

Which brands do Easter Island fans like most?

Easter Island fans show strongest brand affinity for Trader Joe's (1.53×), Non-alcoholic beverage (1.81×), and National Rifle Association (1.94×) over the country average.

04

Where do Easter Island fans live in United States?

Easter Island fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Easter Island fans also like?

Beyond Easter Island itself, the audience over-indexes on Non-alcoholic beverage (1.81×), National Rifle Association (1.94×), Air France (2.56×), and The Daily Caller (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Easter Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Easter Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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