Easter Island Audience in United States

Easter Island has an estimated audience of 510,575 people in United States. 46.1% are female, 53.9% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Standup paddleboarding, New York Knicks, Business class, Manchester City F.C., National Rifle Association.

The average Easter Island fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Standup paddleboarding, New York Knicks, Business class, with strongest over-indexing on Standup paddleboarding (2.01× the country average). Demographically, the Easter Island audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Easter Island fans

Demographic split for Easter Island audience in United States
MetricValue
Female46.1%
Male53.9%
Average age42.1
Estimated audience size510,575

Audience persona

The typical Easter Island fan in United States is balanced, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Standup paddleboarding.

Top regions in United States

Top regions ranked by reach for Easter Island in United States
RegionReachAffinity
California57,2331.02×
Texas40,9020.93×
Florida35,1901.02×
New York28,9711.02×
Pennsylvania17,5181.02×
Illinois16,6590.98×
Ohio14,8180.94×
Georgia14,3750.91×
North Carolina14,2360.93×
New Jersey12,7600.98×
Michigan12,6360.95×
Virginia12,5061.01×
Massachusetts12,1681.21×
Washington11,8561.16×
Arizona11,2261.08×
Tennessee9,3700.91×
Colorado9,1621.14×
Indiana8,9810.96×
Missouri8,3771.02×
Minnesota7,5851.04×
Maryland7,4290.85×
Wisconsin7,4250.97×
Oregon6,4491.1×
South Carolina6,4100.83×
Alabama6,3870.9×
Utah5,6121.23×
Louisiana5,5730.85×
Kentucky5,5450.87×
Oklahoma5,4460.96×
Connecticut5,4221.06×
Nevada4,3790.89×
Hawaii4,1691.9×
Iowa4,1130.98×
Kansas3,7790.94×
Arkansas3,6890.88×
Mississippi3,1700.75×
Idaho2,6411.03×
Nebraska2,5000.98×
New Hampshire2,2871.14×
New Mexico2,2250.87×
West Virginia2,0910.88×
Maine1,9101.04×
Washington, District of Columbia1,6001.04×
Montana1,5951.13×
Rhode Island1,5370.95×
Alaska1,3401.23×
South Dakota1,1400.97×
Delaware1,0950.78×
North Dakota9730.93×
Vermont9061.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Easter Island audience
BrandAffinityCategory
Standup paddleboarding2.01×Sports
New York Knicks1.67×Sports
Business class1.63×Travel & Leisure
Manchester City F.C.1.53×Sports
National Rifle Association1.76×Politics & Society
Table tennis2.01×Sports
The Daily Caller1.56×Internet & Social Media
San Diego Padres1.57×Sports
Single malt whisky1.51×Food & Beverages
Toyota RAV41.52×Cars & Mobility
Air Canada1.8×Travel & Leisure
Air France1.97×Travel & Leisure
Emirates1.86×Travel & Leisure
Arc'teryx1.52×Fashion & Accessoires
Travel insurance1.71×Travel & Leisure
Toyota Corolla1.53×Cars & Mobility
Induction cooking2.4×Home & Garden
Contactless payment1.57×Business & Career
Atlético Madrid1.68×Sports
Cathay Pacific2.14×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Easter Island audience
TraitClusterScore
Quality AwarenessPREMIUM1.63
TravellingTHRILL1.55
Luxury OrientationPREMIUM1.28
Healthy LifestyleBALANCE1.25
Urban LifestyleOPEN1.18
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Easter Island
CountryShare
Chile18.8%
United States18.6%
Taiwan9.1%

See Easter Island audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Easter Island have in United States?

Easter Island has an estimated audience of 510,575 people in United States, concentrated in California and Texas.

What is the gender split and age of Easter Island fans?

46.1% of Easter Island fans are female, 53.9% are male, with an average age of 42.1 years.

Which brands do Easter Island fans like most?

Easter Island fans show strongest brand affinity for Standup paddleboarding (2.01×), New York Knicks (1.67×), and Business class (1.63×) over the country average.

Where do Easter Island fans live in United States?

Easter Island fans in United States are most concentrated in California (reach 57,233), Texas (reach 40,902), and Florida (reach 35,190). These three regions account for the largest share of the active audience.

What other brands do Easter Island fans also like?

Beyond Easter Island itself, the audience over-indexes on New York Knicks (1.67×), Business class (1.63×), Manchester City F.C. (1.53×), and National Rifle Association (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Easter Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.