El Informador (Mexico) Audience in United States
El Informador (Mexico) has an estimated audience of 376,770 people in United States. 39.0% are female, 61.0% are male, average age 33.6. Top regions: California, Texas, Illinois. Top brand affinities: Keene, New Hampshire, Nationality, James Madison University, Minnesota, Panama.
The average El Informador (Mexico) fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Keene, New Hampshire, Nationality, James Madison University, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the El Informador (Mexico) audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of El Informador (Mexico) fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 33.6 |
| Estimated audience size | 376,770 |
Audience persona
The typical El Informador (Mexico) fan in United States is more male, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 177,988 | 4.3× |
| Texas | 87,020 | 2.69× |
| Illinois | 23,558 | 1.88× |
| Florida | 20,841 | 0.82× |
| Arizona | 20,198 | 2.63× |
| Washington | 12,198 | 1.61× |
| Georgia | 11,969 | 1.03× |
| North Carolina | 11,712 | 1.03× |
| New York | 10,744 | 0.51× |
| Nevada | 10,675 | 2.93× |
| Colorado | 10,619 | 1.79× |
| Indiana | 7,912 | 1.15× |
| Utah | 7,805 | 2.31× |
| New Jersey | 6,776 | 0.71× |
| Tennessee | 6,774 | 0.9× |
| Michigan | 6,361 | 0.65× |
| Ohio | 6,149 | 0.53× |
| Alabama | 5,495 | 1.04× |
| Virginia | 5,284 | 0.58× |
| Oregon | 5,277 | 1.22× |
| South Carolina | 5,216 | 0.92× |
| Wisconsin | 4,168 | 0.74× |
| Pennsylvania | 4,156 | 0.33× |
| Oklahoma | 3,915 | 0.94× |
| Kentucky | 3,668 | 0.78× |
| Missouri | 3,630 | 0.6× |
| Minnesota | 3,419 | 0.63× |
| New Mexico | 3,407 | 1.8× |
| Kansas | 3,323 | 1.12× |
| Louisiana | 3,209 | 0.66× |
| Iowa | 2,958 | 0.95× |
| Nebraska | 2,835 | 1.5× |
| Arkansas | 2,763 | 0.89× |
| Maryland | 2,734 | 0.42× |
| Mississippi | 2,610 | 0.84× |
| Idaho | 2,328 | 1.23× |
| Massachusetts | 2,288 | 0.31× |
| Connecticut | 1,366 | 0.36× |
| Wyoming | 622 | 1.11× |
| Vermont | 594 | 0.9× |
| Delaware | 521 | 0.5× |
| Montana | 514 | 0.49× |
| Washington, District of Columbia | 497 | 0.44× |
| South Dakota | 491 | 0.56× |
| Rhode Island | 343 | 0.29× |
| West Virginia | 319 | 0.18× |
| Alaska | 318 | 0.39× |
| North Dakota | 313 | 0.4× |
| Hawaii | 256 | 0.16× |
| New Hampshire | 208 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Nationality | 11.3× | Politics & Society |
| James Madison University | 25.22× | Business & Career |
| Minnesota | 2.41× | Travel & Leisure |
| Panama | 3.83× | Travel & Leisure |
| Buying and Selling Real Estate | 7.66× | Home & Garden |
| JTV (Indonesia) | 2.95× | |
| Governor of Michigan | 3.97× | Politics & Society |
| Sears | 2.18× | Shopping |
| Lahaina, Hawaii | 9.41× | Travel & Leisure |
| Alaskan Husky | 7.75× | Pets & Animals |
| Elmhurst College | 15.32× | Business & Career |
| Birthday Gifts | 1.53× | Kids & Family |
| Penn & Teller | 3.74× | Movies & TV |
| Mad About You | 5.26× | Movies & TV |
| Hipster | 3.84× | Politics & Society |
| Boystown | 11.61× | Travel & Leisure |
| Buying a House | 2.48× | Home & Garden |
| Dental hygienist | 2.22× | Health |
| Graham Coxon | 10.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.53 |
| Need for Security | CONSERVATISM | 1.41 |
| Quality Awareness | PREMIUM | 1.27 |
| Risk Appetite | THRILL | 1.16 |
| Urban Lifestyle | OPEN | 1.07 |
| Convenience Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 66.4% |
| United States | 16.2% |
| Colombia | 8.9% |
See El Informador (Mexico) audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does El Informador (Mexico) have in United States?
El Informador (Mexico) has an estimated audience of 376,770 people in United States, concentrated in California and Texas.
What is the gender split and age of El Informador (Mexico) fans?
39.0% of El Informador (Mexico) fans are female, 61.0% are male, with an average age of 33.6 years.
Which brands do El Informador (Mexico) fans like most?
El Informador (Mexico) fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (11.3×), and James Madison University (25.22×) over the country average.
Where do El Informador (Mexico) fans live in United States?
El Informador (Mexico) fans in United States are most concentrated in California (reach 177,988), Texas (reach 87,020), and Illinois (reach 23,558). These three regions account for the largest share of the active audience.
What other brands do El Informador (Mexico) fans also like?
Beyond El Informador (Mexico) itself, the audience over-indexes on Nationality (11.3×), James Madison University (25.22×), Minnesota (2.41×), and Panama (3.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for El Informador (Mexico). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.