Electric current Audience in United States

Electric current logo

Electric current has an estimated audience of 2,328,143 people in United States. 31.3% are female, 68.7% are male, average age 44.8. Top regions: Colorado, California, Texas. Top brand affinities: Urban Outfitters, Historic site, Minnesota, Home construction, N1 road (South Africa).

The average Electric current fan in United States is 44.8 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Urban Outfitters, Historic site, Minnesota, with strongest over-indexing on Urban Outfitters (3.75× the country average). Demographically, the Electric current audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Electric current fans

Demographic split for Electric current audience in United States
MetricValue
Female31.3%
Male68.7%
Average age44.8
Estimated audience size2,328,143

Audience persona

The typical Electric current fan in United States is more male, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Electric current in United States
RegionReachAffinity
Colorado258,4357.04×
California252,1190.98×
Texas238,4541.19×
Florida142,4070.9×
New York117,4610.9×
Georgia106,4261.48×
Ohio72,0901.01×
Illinois64,8140.84×
Pennsylvania63,1610.81×
Virginia61,0731.08×
Tennessee59,5131.27×
North Carolina59,3500.85×
Michigan54,4590.89×
Washington50,7221.09×
New Jersey44,8880.76×
Arizona42,2190.89×
Indiana41,3010.97×
Massachusetts38,3610.84×
Maryland38,2680.96×
South Carolina33,3970.95×
Missouri31,9990.85×
Alabama28,2470.87×
Louisiana25,9690.86×
Oklahoma25,3750.98×
Wisconsin25,0190.71×
Oregon24,8210.93×
Minnesota24,4040.73×
Kentucky22,4480.77×
Nevada19,7240.88×
Iowa17,8170.93×
Connecticut17,6790.76×
Mississippi17,3930.91×
Kansas15,7650.86×
Utah15,7400.75×
New Mexico13,2641.14×
Arkansas11,9530.62×
Hawaii9,7990.98×
Nebraska9,6180.82×
Idaho8,7560.75×
West Virginia7,0440.65×
Maine6,0320.72×
New Hampshire5,8040.63×
Washington, District of Columbia5,5750.8×
Alaska5,4071.09×
Montana4,9490.77×
South Dakota4,8850.91×
Rhode Island4,5270.61×
Delaware3,8610.6×
North Dakota3,8510.81×
Wyoming3,0680.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric current audience
BrandAffinityCategory
Urban Outfitters3.75×Shopping
Historic site7.2×Arts & Culture
Minnesota2.09×Travel & Leisure
Home construction1.52×Home & Garden
N1 road (South Africa)4.15×Travel & Leisure
Nationality1.96×Politics & Society
Tipsy Elves9.1×Shopping
Product design1.7×Business & Career
JDSU2.44×Business & Career
Notre Dame Fighting Irish football3.63×Sports
Acoustic music3.19×Music & Radio
Hipster6.66×Politics & Society
Vivian Campbell12.41×Music & Radio
The Swan (film)11.81×Movies & TV
Embroidery Library9.59×Home & Garden
Hog Hunting2.07×Sports
Better Off Dead (film)6.57×Movies & TV
WESH2.74×Movies & TV
Northrop Grumman3.48×Business & Career
Hammock camping3.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric current audience
TraitClusterScore
Family OrientationCONSERVATISM3.16
PatriotismCONSERVATISM3.05
Quality AwarenessPREMIUM2.22
Need for SecurityCONSERVATISM1.98
DIY MentalityTHRILL1.66
Career OrientationPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for Electric current
CountryShare
United States26.7%
United Kingdom9.4%
Germany7.5%

See Electric current audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Electric current have in United States?

Electric current has an estimated audience of 2,328,143 people in United States, concentrated in Colorado and California.

What is the gender split and age of Electric current fans?

31.3% of Electric current fans are female, 68.7% are male, with an average age of 44.8 years.

Which brands do Electric current fans like most?

Electric current fans show strongest brand affinity for Urban Outfitters (3.75×), Historic site (7.2×), and Minnesota (2.09×) over the country average.

Where do Electric current fans live in United States?

Electric current fans in United States are most concentrated in Colorado (reach 258,435), California (reach 252,119), and Texas (reach 238,454). These three regions account for the largest share of the active audience.

What other brands do Electric current fans also like?

Beyond Electric current itself, the audience over-indexes on Historic site (7.2×), Minnesota (2.09×), Home construction (1.52×), and N1 road (South Africa) (4.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric current. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.