Emerald Coast Audience in United States

Emerald Coast logo

Emerald Coast has an estimated audience of 1,769,110 people in United States. 63.6% are female, 36.4% are male, average age 46.7. Top regions: Florida, Texas, Georgia. Top brand affinities: Goop, Hibachi, Wok, Governor of Michigan, headspace.

The average Emerald Coast fan in United States is 46.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Goop, Hibachi, Wok, with strongest over-indexing on Goop (9.4× the country average). Demographically, the Emerald Coast audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Emerald Coast fans

Demographic split for Emerald Coast audience in United States
MetricValue
Female63.6%
Male36.4%
Average age46.7
Estimated audience size1,769,110

Audience persona

The typical Emerald Coast fan in United States is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Emerald Coast in United States
RegionReachAffinity
Florida548,4724.58×
Texas132,1270.87×
Georgia97,0431.78×
California92,2980.47×
Alabama66,0202.67×
New York65,1250.66×
Tennessee56,7881.6×
Ohio54,0160.99×
Illinois48,1000.82×
Pennsylvania47,9670.81×
North Carolina46,4050.87×
Louisiana46,1602.02×
Virginia37,5700.87×
Michigan34,8830.75×
Washington34,7270.98×
Missouri33,2361.17×
New Jersey32,2350.72×
Indiana31,9300.99×
South Carolina29,2871.1×
Kentucky28,7481.3×
Colorado26,2950.94×
Massachusetts25,9930.75×
Maryland24,9210.82×
Arizona24,3110.67×
Mississippi22,5791.55×
Wisconsin22,4780.84×
Minnesota22,4520.89×
Oklahoma22,0511.12×
Arkansas16,9841.17×
Kansas13,8240.99×
Connecticut13,0440.74×
Oregon12,5730.62×
Iowa12,5270.86×
Utah11,8570.75×
Nevada9,3610.55×
West Virginia8,5721.04×
Nebraska7,1360.8×
New Mexico6,1160.69×
Idaho5,6540.64×
New Hampshire5,6050.8×
Hawaii4,5610.6×
Maine4,4360.7×
Washington, District of Columbia3,7100.7×
Rhode Island3,6810.65×
Delaware3,5870.73×
Alaska3,5300.93×
North Dakota3,1850.88×
Montana2,9590.6×
South Dakota2,6870.66×
Vermont2,2360.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emerald Coast audience
BrandAffinityCategory
Goop9.4×Internet & Social Media
Hibachi13.08×Food & Beverages
Wok10.85×Food & Beverages
Governor of Michigan11.4×Politics & Society
headspace14.31×Health
Google Home9.72×Technology & Electronics
Israel2.85×Travel & Leisure
Cherish (group)14.48×Music & Radio
Kikar HaShabbat20.82×News
Grace Slick10.84×Music & Radio
Fairy godmother7.33×Literature
Grinch3.85×Movies & TV
Meals on Wheels5.36×Food & Beverages
Ira Glass15.76×Music & Radio
TV Fanatic9.65×Movies & TV
Jeep Wagoneer5.06×Cars & Mobility
El Paso County, Colorado11.35×Travel & Leisure
Product design1.7×Business & Career
Vocal harmony3.76×Music & Radio
No Escape (1994 film)8.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emerald Coast audience
TraitClusterScore
PatriotismCONSERVATISM1.6
ExtroversionTHRILL1.47
Community OrientationOPEN1.35
Family OrientationCONSERVATISM1.34
TravellingTHRILL1.33
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Emerald Coast
CountryShare
United States87.1%
Canada2.8%
United Kingdom2.3%

See Emerald Coast audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Emerald Coast have in United States?

Emerald Coast has an estimated audience of 1,769,110 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Emerald Coast fans?

63.6% of Emerald Coast fans are female, 36.4% are male, with an average age of 46.7 years.

Which brands do Emerald Coast fans like most?

Emerald Coast fans show strongest brand affinity for Goop (9.4×), Hibachi (13.08×), and Wok (10.85×) over the country average.

Where do Emerald Coast fans live in United States?

Emerald Coast fans in United States are most concentrated in Florida (reach 548,472), Texas (reach 132,127), and Georgia (reach 97,043). These three regions account for the largest share of the active audience.

What other brands do Emerald Coast fans also like?

Beyond Emerald Coast itself, the audience over-indexes on Hibachi (13.08×), Wok (10.85×), Governor of Michigan (11.4×), and headspace (14.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emerald Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.