Emmett Till Audience in United States

Emmett Till logo

Emmett Till has an estimated audience of 6,000,275 people in United States. 58.2% are female, 41.8% are male, average age 46.6. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, Israel, Wok, Hipster.

The average Emmett Till fan in United States is 46.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, Israel, with strongest over-indexing on Goop (4.94× the country average). Demographically, the Emmett Till audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Emmett Till fans

Demographic split for Emmett Till audience in United States
MetricValue
Female58.2%
Male41.8%
Average age46.6
Estimated audience size6,000,275

Audience persona

The typical Emmett Till fan in United States is more female, around 46.6 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Emmett Till in United States
RegionReachAffinity
Texas564,8761.1×
California564,6960.86×
Florida379,6420.93×
New York321,2820.96×
Georgia287,0001.55×
Illinois271,0921.36×
North Carolina236,5041.31×
Pennsylvania198,8160.98×
Ohio195,5261.06×
Michigan180,8191.15×
Virginia174,7541.2×
Tennessee150,5371.25×
Louisiana144,4521.87×
New Jersey143,8580.94×
Maryland142,7151.38×
Mississippi132,7152.68×
Alabama123,3291.47×
Indiana119,7741.09×
South Carolina114,8291.27×
Missouri102,4291.06×
Massachusetts102,2430.86×
Arizona95,8380.78×
Washington90,9040.76×
Kentucky83,6141.11×
Wisconsin76,1760.84×
Colorado71,0250.75×
Minnesota68,8690.8×
Oklahoma67,2041.01×
Arkansas58,1471.18×
Connecticut57,9830.96×
Nevada48,5250.84×
Oregon44,5320.65×
Kansas44,1880.93×
Iowa41,3880.84×
Utah38,9010.72×
Washington, District of Columbia33,5121.86×
Nebraska25,9510.86×
West Virginia23,7920.85×
New Mexico21,2900.71×
Delaware17,4241.05×
Idaho16,5670.55×
Rhode Island15,2930.8×
New Hampshire15,0810.64×
Hawaii14,1680.55×
Maine12,9570.6×
South Dakota9,1880.66×
Montana9,0110.54×
North Dakota8,5530.69×
Vermont5,7830.55×
Wyoming5,0450.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emmett Till audience
BrandAffinityCategory
Goop4.94×Internet & Social Media
Governor of Michigan6.7×Politics & Society
Israel1.71×Travel & Leisure
Wok5.07×Food & Beverages
Hipster7.43×Politics & Society
Grinch2.91×Movies & TV
Racing1.9×Cars & Mobility
Hibachi5.18×Food & Beverages
Google Home4.17×Technology & Electronics
Vocal harmony2.6×Music & Radio
ARCO1.66×Cars & Mobility
Kendra Scott1.67×Fashion & Accessoires
Cherish (group)6.12×Music & Radio
headspace5.17×Health
El Paso County, Colorado7.02×Travel & Leisure
Grace Slick4.75×Music & Radio
Elsword8.55×Games
No Escape (1994 film)5.62×Movies & TV
Fairy godmother3.63×Literature
TV Fanatic5.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emmett Till audience
TraitClusterScore
Risk AppetiteTHRILL1.58
Family OrientationCONSERVATISM1.45
Luxury OrientationPREMIUM1.4
Early Adopter MentalityPOWER1.38
PatriotismCONSERVATISM1.34
Need for SecurityCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Emmett Till
CountryShare
United States77.1%
Germany3.1%
Australia2.7%

See Emmett Till audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Emmett Till have in United States?

Emmett Till has an estimated audience of 6,000,275 people in United States, concentrated in Texas and California.

What is the gender split and age of Emmett Till fans?

58.2% of Emmett Till fans are female, 41.8% are male, with an average age of 46.6 years.

Which brands do Emmett Till fans like most?

Emmett Till fans show strongest brand affinity for Goop (4.94×), Governor of Michigan (6.7×), and Israel (1.71×) over the country average.

Where do Emmett Till fans live in United States?

Emmett Till fans in United States are most concentrated in Texas (reach 564,876), California (reach 564,696), and Florida (reach 379,642). These three regions account for the largest share of the active audience.

What other brands do Emmett Till fans also like?

Beyond Emmett Till itself, the audience over-indexes on Governor of Michigan (6.7×), Israel (1.71×), Wok (5.07×), and Hipster (7.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emmett Till. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.