Employability Audience in United States

Employability logo

Employability has an estimated audience of 1,196,302 people in United States. 61.2% are female, 38.8% are male, average age 41.3. Top regions: Georgia, Texas, California. Top brand affinities: Keene, New Hampshire, Nationality, Goop, Governor of Michigan, Hibachi.

The average Employability fan in United States is 41.3 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Texas, California. Top brand affinities include Keene, New Hampshire, Nationality, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Employability audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Employability fans

Demographic split for Employability audience in United States
MetricValue
Female61.2%
Male38.8%
Average age41.3
Estimated audience size1,196,302

Audience persona

The typical Employability fan in United States is more female, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Employability in United States
RegionReachAffinity
Georgia152,9604.15×
Texas142,8611.39×
California83,9970.64×
Florida72,4470.89×
New York63,0130.94×
North Carolina30,7640.85×
Pennsylvania29,0890.72×
Wisconsin25,3461.41×
Ohio24,8220.67×
Virginia23,6900.81×
Illinois22,7940.57×
Washington21,8800.91×
Indiana20,9400.96×
South Carolina20,6321.15×
New Jersey19,6530.65×
Tennessee18,6160.78×
Massachusetts18,3380.78×
Arizona15,9030.65×
Michigan15,0580.48×
Maryland14,0720.68×
Alabama12,7240.76×
Kentucky11,2680.75×
Missouri10,1400.53×
Oklahoma9,5410.72×
Mississippi9,3340.95×
Colorado8,9260.47×
Iowa8,3470.85×
Oregon7,8760.57×
Louisiana7,8110.51×
Connecticut6,9380.58×
Arkansas6,8290.69×
Kansas6,6990.71×
Minnesota6,1760.36×
Nevada5,8020.5×
West Virginia5,4400.98×
Alaska5,4282.12×
Idaho5,0230.84×
Utah4,9820.47×
Hawaii4,7980.93×
Montana4,7321.43×
New Mexico4,7300.79×
South Dakota4,6711.69×
North Dakota4,5481.85×
Delaware4,5221.37×
New Hampshire4,4820.95×
Wyoming4,4002.48×
Nebraska4,3890.73×
Rhode Island4,3281.14×
Maine4,3251.01×
Vermont4,2572.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Employability audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality12.31×Politics & Society
Goop11.62×Internet & Social Media
Governor of Michigan12.37×Politics & Society
Hibachi12.39×Food & Beverages
Google Home9.45×Technology & Electronics
Grace Slick11.29×Music & Radio
headspace11.71×Health
Wok7.59×Food & Beverages
Grinch4.62×Movies & TV
No Escape (1994 film)12.7×Movies & TV
JTV (Indonesia)5.88×
Ira Glass17.02×Music & Radio
Panama3.59×Travel & Leisure
Vocal harmony4.39×Music & Radio
Cherish (group)10.1×Music & Radio
Fairy godmother6.51×Literature
TV Fanatic8.08×Movies & TV
El Paso County, Colorado9.6×Travel & Leisure
Pillow1.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Employability audience
TraitClusterScore
SpiritualityBALANCE2.43
MindfulnessBALANCE2.33
Community OrientationOPEN2.26
Career OrientationPOWER1.8
IndividualismJOY1.76
ExtroversionTHRILL1.76

Worldwide distribution

Worldwide audience distribution share by country for Employability
CountryShare
United States32.2%
France9.5%
Brazil8.5%

See Employability audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Employability have in United States?

Employability has an estimated audience of 1,196,302 people in United States, concentrated in Georgia and Texas.

What is the gender split and age of Employability fans?

61.2% of Employability fans are female, 38.8% are male, with an average age of 41.3 years.

Which brands do Employability fans like most?

Employability fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (12.31×), and Goop (11.62×) over the country average.

Where do Employability fans live in United States?

Employability fans in United States are most concentrated in Georgia (reach 152,960), Texas (reach 142,861), and California (reach 83,997). These three regions account for the largest share of the active audience.

What other brands do Employability fans also like?

Beyond Employability itself, the audience over-indexes on Nationality (12.31×), Goop (11.62×), Governor of Michigan (12.37×), and Hibachi (12.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Employability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.