Engineer Audience in United States

Engineer logo

Engineer has an estimated audience of 7,683,603 people in United States. 34.2% are female, 65.8% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Jesse Plemons, Pro-Ject.

The average Engineer fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Engineer audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Engineer fans

Demographic split for Engineer audience in United States
MetricValue
Female34.2%
Male65.8%
Average age41.4
Estimated audience size7,683,603

Audience persona

The typical Engineer fan in United States is more male, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Engineer in United States
RegionReachAffinity
California1,157,6921.37×
Texas963,1931.46×
Florida669,2021.29×
New York500,1371.16×
Georgia296,2021.25×
Illinois287,3951.12×
North Carolina263,7681.14×
Pennsylvania255,6400.99×
Virginia232,6491.24×
Michigan218,2391.09×
Ohio212,0350.9×
New Jersey208,8471.07×
Arizona178,9311.14×
Washington177,4951.15×
Massachusetts156,0871.03×
Indiana154,6671.1×
Tennessee149,4130.97×
Maryland148,6461.13×
Colorado129,2841.07×
Missouri119,7010.97×
South Carolina118,5361.03×
Alabama109,9311.02×
Louisiana109,4381.1×
Kentucky99,5631.03×
Minnesota97,3900.88×
Oregon97,2881.1×
Wisconsin96,6160.84×
Oklahoma83,4720.98×
Nevada76,0291.02×
Utah73,7501.07×
Connecticut73,0260.95×
Mississippi69,0691.09×
Kansas63,8081.05×
Iowa60,5760.96×
Arkansas54,2800.86×
New Mexico39,7811.03×
Idaho34,8330.9×
Nebraska33,2070.86×
Hawaii31,8570.96×
West Virginia28,5830.8×
Washington, District of Columbia24,3701.06×
New Hampshire24,2440.8×
Rhode Island20,4440.84×
Maine19,5600.71×
Delaware16,1470.76×
North Dakota14,6070.93×
Montana14,0540.66×
Alaska13,5690.83×
South Dakota12,8360.72×
Wyoming9,6390.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Engineer audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Jesse Plemons5.29×Movies & TV
Pro-Ject5.29×Music & Radio
Product design2.52×Business & Career
Mangaka5.29×Literature
Urban Outfitters2.06×Shopping
Home construction1.58×Home & Garden
Historic site4.47×Arts & Culture
The Historian16.48×Literature
Vocal harmony4.1×Music & Radio
Wikia2.99×Internet & Social Media
Home equity1.73×Home & Garden
Eurail16.57×Cars & Mobility
Home staging3.35×Home & Garden
Hoosier Lottery4.64×Games
Parral, Chihuahua8.99×Travel & Leisure
Fairy godmother4.34×Literature
JDSU1.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Engineer audience
TraitClusterScore
Luxury OrientationPREMIUM1.85
Quality AwarenessPREMIUM1.78
PatriotismCONSERVATISM1.71
DIY MentalityTHRILL1.59
Need for SecurityCONSERVATISM1.48
Risk AppetiteTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Engineer
CountryShare
United States15.5%
India5.0%
United Kingdom4.2%

See Engineer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Engineer have in United States?

Engineer has an estimated audience of 7,683,603 people in United States, concentrated in California and Texas.

What is the gender split and age of Engineer fans?

34.2% of Engineer fans are female, 65.8% are male, with an average age of 41.4 years.

Which brands do Engineer fans like most?

Engineer fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Engineer fans live in United States?

Engineer fans in United States are most concentrated in California (reach 1,157,692), Texas (reach 963,193), and Florida (reach 669,202). These three regions account for the largest share of the active audience.

What other brands do Engineer fans also like?

Beyond Engineer itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Jesse Plemons (5.29×), and Pro-Ject (5.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Engineer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.