Estate liquidation Audience in United States

Estate liquidation logo

Estate liquidation has an estimated audience of 1,805,210 people in United States. 60.1% are female, 39.9% are male, average age 50.1. Top regions: California, Florida, Texas. Top brand affinities: Hebe, Israel, Goop, Wok, headspace.

The average Estate liquidation fan in United States is 50.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hebe, Israel, Goop, with strongest over-indexing on Hebe (18.53× the country average). Demographically, the Estate liquidation audience skews more female with an average age of 50.1, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Estate liquidation fans

Demographic split for Estate liquidation audience in United States
MetricValue
Female60.1%
Male39.9%
Average age50.1
Estimated audience size1,805,210

Audience persona

The typical Estate liquidation fan in United States is more female, around 50.1 years old, with strong DIY Mentality tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Estate liquidation in United States
RegionReachAffinity
California258,4031.3×
Florida175,9741.44×
Texas149,3680.96×
New York87,4430.87×
Pennsylvania67,1071.1×
Michigan66,3051.4×
Washington60,1271.66×
New Jersey54,7361.19×
Ohio53,6920.97×
Illinois53,5610.89×
Georgia50,7660.91×
Colorado49,5311.74×
Tennessee48,9341.35×
Virginia44,3021.01×
North Carolina43,3340.8×
Wisconsin39,7061.46×
Oregon39,2121.89×
Arizona38,5621.05×
Maryland37,2981.2×
Missouri33,7611.16×
Minnesota23,1490.89×
Massachusetts22,6140.64×
Indiana21,2830.65×
Iowa21,2451.43×
Connecticut20,4781.13×
Nevada19,7011.13×
South Carolina18,4540.68×
Kansas16,1421.13×
Oklahoma15,4650.77×
Kentucky14,8090.65×
Utah14,6560.91×
Arkansas11,9670.8×
Louisiana11,1220.48×
Alabama9,9540.39×
New Hampshire8,1811.15×
West Virginia7,5460.9×
Mississippi6,7350.45×
Idaho6,6020.73×
New Mexico6,0570.67×
Alaska5,2321.35×
Hawaii4,5550.59×
Washington, District of Columbia4,4950.83×
Montana4,4920.9×
Rhode Island4,4240.77×
Nebraska4,1660.46×
South Dakota4,0920.98×
Vermont4,0411.27×
North Dakota3,9851.07×
Delaware3,9620.8×
Wyoming3,8551.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Estate liquidation audience
BrandAffinityCategory
Hebe18.53×Home & Garden
Israel5.46×Travel & Leisure
Goop11.12×Internet & Social Media
Wok11.6×Food & Beverages
headspace16.3×Health
Governor of Michigan12.93×Politics & Society
Fairy godmother11.98×Literature
Cherish (group)16.49×Music & Radio
Google Home9.75×Technology & Electronics
Vocal harmony6.66×Music & Radio
Grace Slick11.99×Music & Radio
Grinch5.46×Movies & TV
Hibachi9.6×Food & Beverages
Kikar HaShabbat17.36×News
El Paso County, Colorado13.42×Travel & Leisure
Jeep Wagoneer5.82×Cars & Mobility
Guitarist (magazine)10.08×Music & Radio
Hipster8.38×Politics & Society
Emperor Entertainment Group10.42×Business & Career
Cryptic crossword13.32×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Estate liquidation audience
TraitClusterScore
DIY MentalityTHRILL1.57
Urban LifestyleOPEN1.54
Community OrientationOPEN1.53
Design AffinityPREMIUM1.52
Family OrientationCONSERVATISM1.38
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Estate liquidation
CountryShare
United States80.5%
Canada7.0%
Australia5.7%

See Estate liquidation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Estate liquidation have in United States?

Estate liquidation has an estimated audience of 1,805,210 people in United States, concentrated in California and Florida.

What is the gender split and age of Estate liquidation fans?

60.1% of Estate liquidation fans are female, 39.9% are male, with an average age of 50.1 years.

Which brands do Estate liquidation fans like most?

Estate liquidation fans show strongest brand affinity for Hebe (18.53×), Israel (5.46×), and Goop (11.12×) over the country average.

Where do Estate liquidation fans live in United States?

Estate liquidation fans in United States are most concentrated in California (reach 258,403), Florida (reach 175,974), and Texas (reach 149,368). These three regions account for the largest share of the active audience.

What other brands do Estate liquidation fans also like?

Beyond Estate liquidation itself, the audience over-indexes on Israel (5.46×), Goop (11.12×), Wok (11.6×), and headspace (16.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Estate liquidation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.